You cannot buy your way to a program of record, and broad paid wastes money on a market it cannot reach. What paid can do here is put your credible, unclassified story in front of the audiences you can influence, commercial and dual-use buyers, ecosystem partners, technical and cleared-eligible talent, and investors, through precise, account-based and audience-based campaigns. We build and run that within your security and ITAR constraints, tied to real outcomes in your CRM and hiring and investor funnels. We do not touch classified material; we make the reachable side work.
We map the reachable audiences and the outcomes you need, hires, partners, investors, commercial pipeline, audit current spend against them, and, with your compliance function, define the boundary, so paid aims only where it can legitimately and safely work.
We benchmark against the account- and audience-based B2B tech paid programs we run: which targeting reaches skeptical technical audiences, which substance they engage with, what engagement is realistic, so the plan starts from evidence.
We allocate budget by outcome value: which commercial and partner accounts, talent segments, and investor moments to reach first, which substance to amplify, and where brand and SEO should carry the rest, all inside the agreed boundary.
We execute, account-based paid social, talent and investor campaigns, thought-leadership and event amplification, and high-intent commercial search, everything cleared against constraints, and run it day to day with fast routing of engaged audiences to the right internal owner.
Every month we read the funnels, which audiences and campaigns produced qualified talent, partner, investor, and commercial interest, and we refine. Winning segments get more budget, waste gets cut, all within the boundary. Paid becomes a managed, accountable channel for the reachable audiences.
We run paid for B2B tech companies and know how to reach skeptical technical audiences and build credibility with precise, account- and audience-based campaigns. We apply that on the reachable, unclassified side, commercial and dual-use buyers, partners, talent, and investors, rather than wasting budget on procurement paid cannot influence.
We audit your spend and goals against the audiences paid can actually reach and the outcomes you need, hires, partners, investors, commercial pipeline, and find where budget is being wasted on the unreachable. Within weeks you have a plan aimed at the reachable audiences, cleared against your constraints.
Paid here is a precise amplifier for reachable audiences, not a demand engine for procurement, and we run it that way, integrated with brand, ecosystem, and recruiting. Running the full stack, we sequence paid against SEO, AI Search, and brand so it moves the outcomes that matter while the compounding channels build reputation.
Your team knows which commercial and partner accounts are in play, which talent you need, and which investor story you are telling, and your compliance function knows the boundary. We feed that into targeting and the substance we amplify, so paid reaches the right audiences with credible content and never touches what it should not.
We instrument paid to the outcomes that matter here, qualified talent, partner and ecosystem engagement, investor interest, and unclassified commercial and dual-use pipeline, in your CRM and hiring and investor funnels, not a cost-per-lead that misreads the sector. That discipline is behind outcomes like Intelvision's 28.88x ROAS on the commercial side.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Not by targeting the government procurement, there is no paid path to a program of record, and broad paid aimed there is wasted. But paid can precisely reach the other audiences that determine whether you succeed: commercial and dual-use buyers, ecosystem partners, technical and cleared-eligible talent, and investors. Those are real, high-value, marketing-influenceable outcomes, and paid is one of the few ways to reach them at scale. We aim paid at the reachable audiences, on the unclassified side, and measure it on the outcomes that matter.
Yes, when it runs strictly on the unclassified side and constraint-first, which is how we work. We define the boundary with your security and compliance function before anything ships, target only reachable public audiences, and amplify only shareable substance. We do not touch classified or export-controlled material. A disciplined, cleared-against-your-constraints paid program reaches the audiences you need without creating a security or OPSEC problem, which a generic agency running broad campaigns could.
Yes, and recruitment is one of the highest-value uses of paid for a defense-tech or dual-use company. We run targeted campaigns that reach the specific technical and cleared-eligible talent you need, on the unclassified side, with credible, substance-led creative about the mission and the work, and tie it to your hiring funnel as a measured outcome. When customer procurement is slow, filling critical technical roles is often the fastest way marketing can move the company forward.
Yes. Investor interest funds the long road to a program, and investors form impressions through the same public channels as everyone else. We use paid, alongside brand and thought leadership, to build visibility and credibility around your milestones and point of view with the right investor audience, on the unclassified side, and we treat investor engagement as a real, measured outcome rather than a hoped-for side effect.
By leading with substance, not slogans. Defense, partner, talent, and investor audiences judge you on seriousness and trust, and a hype-heavy campaign actively hurts. So paid amplifies genuine substance, thought leadership, real milestones, technical depth, cleared against your constraints, and the creative reads as serious and credible. In this sector, credibility is the conversion mechanism, and paid that respects that builds trust rather than spending it.
Because paid here is about aiming precisely at reachable audiences within hard constraints, not bid management. A PPC specialist optimizes broad clicks, often pointed at a market it cannot reach, and does not know the boundary. We work constraint-first, build account-, talent-, and investor-based targeting, amplify credible substance, integrate with brand and events, and attribute to the outcomes that matter in your funnels. We run it as one system with your team and compliance function, so paid moves the reachable audiences safely and accountably.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
