The hardest go-to-market questions here are strategic: is this a commercial, government, or dual-use company, how do you fund the long procurement, what is the public story versus the protected one, and how do you win talent and investors while a program of record plays out over years. We build that foundation, dual-use positioning, the model and audience strategy, and a reachable-audience, credibility-first motion, on the unclassified side and within your constraints. We do not do classified work; we make the public-facing go-to-market coherent and tie it to real outcomes.
We work through your core GTM questions, identity, model, funding, audiences, and boundary, with you and your compliance function, and pressure-test your current positioning against the sector's realities, so we know what to resolve before anything ships.
We benchmark against the technical, high-stakes, long-cycle B2B tech companies we have run GTM for, and against how peers handle dual-use identity and funding, so the strategy starts from evidence, adapted to the constraints.
We make the calls: the dual-use positioning, the model and audience strategy, the reachable-audience motion, and the sequenced plan, prioritized by the outcomes that matter now, talent, investors, partners, and commercial pipeline, all inside the agreed boundary.
We turn the strategy into the assets and plan to run it, positioning, credibility and thought-leadership architecture, audience plans, and the channel sequence, cleared against your constraints, and can operate it through the rest of the growth stack.
As the motion runs, we read the funnels and your team's signals, which audiences engage, which talent and investors respond, how the ecosystem receives you, and refine positioning, audience focus, and channel mix. GTM becomes a living operating model tied to the outcomes that matter.
We have built go-to-market for 60+ B2B tech companies with technical, high-stakes, long-cycle buyers, and we know how to resolve positioning, model, and audience strategy for complex sales. We apply that to the unclassified and dual-use side of defense, where trust, talent, and ecosystem credibility weigh even heavier, rather than forcing a commercial playbook onto it.
In the first weeks we work through the core questions, commercial versus government versus dual-use, the funding and model implications, the public boundary, and the reachable audiences, with you and your compliance function, so you get a resolved, actionable GTM foundation fast, instead of a strategy that ignores the sector's realities.
GTM strategy is worthless as a document, so ours ends in a reachable-audience, credibility-first plan we can run, brand, thought leadership, ecosystem, ABM, talent, investor, on the unclassified side. Because we operate the full B2B tech growth stack within your constraints, we sequence the motion instead of leaving execution as your problem.
Strategy that ignores reality is fiction, and here reality includes the constraints. We ground positioning, model, and audience strategy in what your team and compliance function know, what is shareable, which relationships and audiences are real, how procurement actually moves, and refine as those signals come in.
We wire the GTM to the outcomes that matter here, ecosystem and program visibility, qualified talent, investor engagement, and unclassified commercial and dual-use pipeline, in your CRM and hiring and investor funnels, over a long horizon. That keeps strategy honest and the spend it directs defensible, the discipline behind $30M+ in CRM-tracked, marketing-led revenue across our clients.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
It matters more than almost any other decision, and resolving it is often the first thing we do. A commercial company with defense applications, a government contractor, and a genuinely dual-use company go to market differently, fund themselves differently, and tell different public stories, and leaving the identity unresolved makes the marketing incoherent. We work through it with you, then build positioning that makes your commercial, dual-use, and defense stories cohere rather than undermine each other, which is one of the specific things a dual-use company needs from a GTM partner.
No. We do not do classified work, we do not handle ITAR-controlled or export-restricted material, and we are not a cleared shop. We build the unclassified, commercial, and dual-use go-to-market, in coordination with your security and compliance function, and we define the public boundary up front so everything stays inside it. We are clear about the line because integrity is everything in this sector, and a partner who respects it is worth more than one who pretends to credentials it lacks.
Focus marketing on the reachable outcomes that move the company while the procurement plays out: attracting the technical and cleared-eligible talent you need, earning investor visibility and credibility, building ecosystem awareness and relationships, and winning unclassified commercial and dual-use business. Those are high-value, marketing-influenceable, and often the pressing near-term goals, and a GTM built around them, rather than around a procurement no funnel can shortcut, is what actually helps you now.
Deliberately, by resolving identity and then designing positioning and motions that serve both without conflict. The same technology can require different messages, channels, funding logic, and sensitivities for a commercial buyer versus a defense audience, and a careless approach blurs the story or alienates one side. We decide what is one story and what must be separated, keep the constraints straight across audiences, and sequence the motions so commercial traction and defense credibility reinforce rather than undercut each other.
Yes, and for many defense-tech and dual-use companies those are the highest-value near-term outcomes. Investor visibility funds the long road, and technical and cleared-eligible talent is often the binding constraint. The same positioning, credibility, and reachable-audience motion we build serves all three, customers, investors, and talent, and we instrument investor engagement and qualified talent as real, measured GTM outcomes, not hoped-for side effects.
A defense consultancy may know acquisition but not build and run modern marketing; a commercial agency knows marketing but not the constraints or the audiences, and may cross a line. We sit in the useful middle for the unclassified side: modern B2B tech GTM and execution, applied constraint-first within your boundary, focused on the reachable audiences and outcomes that matter, and honest about not doing classified work. You get a resolved strategy and a running motion, not a deck or a risky generic campaign.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
