Paid to a scientific and clinical audience only works when it leads with evidence, stays inside the claims you are cleared to make, and reaches the right people, clinicians, researchers, lab and department heads, and institutional buyers. We build and run compliant, evidence-led paid, account-based and audience-based campaigns, cleared through your MLR review, tied to qualified pipeline in your CRM. We do not make medical claims; we amplify your evidence to the right audiences, correctly. The account-based discipline behind this is what produced outcomes like Intelvision's 28.88x return on ad spend on the commercial side.
We map the clinical and scientific roles and target institutions you need to reach and the channels where they are, audit current spend against them, and define the claims boundary with your MLR function, so paid aims at the right buyers and stays compliant.
We benchmark against the evidence-led, account-based B2B tech paid programs we run: which targeting reaches skeptical technical audiences, which evidence they engage with, what engagement is realistic, so the plan starts from evidence.
We allocate budget by qualified-pipeline value: which institutions and roles to reach first, which evidence and access content to amplify, how much to hold for long-cycle retargeting and conferences, and where SEO and credibility work should carry the rest, all within cleared claims.
We execute, account-based paid, evidence-led creative, compliant search, access messaging, retargeting, and conference amplification, everything cleared through MLR, and run it day to day with fast routing of engaged institutions to your commercial team.
Every month we read the CRM, which institutions and campaigns produced qualified evaluations, and we refine. Winning segments get more budget, waste gets cut, new evidence gets amplified, all within the boundary. Paid becomes a managed, compliant, account-based channel.
We run paid for B2B tech companies and know how to reach skeptical technical audiences with precise, evidence-led, account-based campaigns. We apply that to the clinical and scientific audience, compliance-first, rather than running broad promotional paid that the audience discounts and MLR would reject.
We audit your spend and creative against the specific clinical and scientific roles and institutions you need to reach and against your cleared claims, and find where budget leaks to the wrong audience or where creative risks a claim. Within weeks you have a compliant plan aimed at the real buyers.
Paid here is an evidence-led, account-based amplifier, not a broad demand engine, and we run it integrated with your scientific credibility, KOL, and ABM work. Running the full stack, we sequence paid against SEO, AI Search, and brand so it reaches target institutions and stays present across the long cycle.
Your scientific, clinical, commercial, and regulatory teams know which institutions and roles are in play and what is cleared to say. We feed that into targeting and the evidence we amplify, so paid reaches the right buyers with the substance that moves them and never beyond your claims.
We instrument paid to qualified pipeline through the evidence-gated, multi-stakeholder cycle, tied to your CRM, not a meaningless cost-per-lead. That account-based discipline is behind outcomes like Intelvision's 28.88x ROAS on the commercial side, applied compliantly to a clinical and scientific audience.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Yes, when it is built compliance-first and cleared through your MLR function, which is how we work. Every ad and landing page is anchored to your cleared claims, never overstates efficacy or implies off-label use, and is designed to pass MLR review. We treat the ad message as the regulated act it is. Compliant paid is not only possible, it is the only kind worth running here, because a careless claim is a real risk and a scientific audience discounts promotion anyway.
By leading with evidence, not promotion, and targeting precisely. Clinicians and scientists scroll past slogans but engage with validation data, study results, and application content, so we use paid to amplify that substance, cleared through MLR, to the specific roles and institutions where they actually are, professional networks, endemic channels, and conference audiences. The ad earns attention because it offers evidence a professional wants, and it builds credibility rather than spending it.
By working with your MLR function and anchoring every claim to your clearances and evidence. Nothing goes live without clearing review, we do not overstate or imply off-label use, and creative is built to move through MLR efficiently. In a field where an ad claim is a regulated act, that disciplined process is the foundation of the engagement, and it is what separates a partner who understands the sector from a generic agency that would put you at risk.
Yes, within cleared claims. For many devices, diagnostics, and digital-health products, the people who approve spend weigh coverage, reimbursement, workflow fit, and cost as heavily as efficacy. We use paid to put the access and economic story in front of those stakeholders, procurement, administrators, and payers where appropriate, alongside the clinical evidence for the scientific users, so the whole committee sees why the product is worth adopting.
Through account-based targeting and persistence. Retargeting keeps your cleared evidence in front of target institutions across the clinical evaluation, reimbursement, and procurement cycle, and we attribute paid to qualified pipeline through that cycle in your CRM, by institution, rather than to a cost-per-lead that misreads the sector. Judging paid on clicks in a long, evidence-gated sale wastes budget; judging it on qualified pipeline through the cycle captures its real contribution.
Because paid here is compliant, evidence-led, account-based marketing to a scientific audience, not bid management. A PPC specialist optimizes broad clicks, reaches the wrong people, and does not know MLR or the claims constraint. We work compliance-first with your regulatory function, target the real clinical and institutional buyers, amplify cleared evidence, integrate with conferences and ABM, and attribute to qualified pipeline. We run it as one system, so paid reaches the right buyers safely and accountably.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
