We're a marketing agency for IT consulting companies. Your buyers are CIOs and technology leaders hiring judgment for a high-stakes decision. We publish your point of view, rank it for decision-stage searches, and trace the deals it starts in your CRM.
Two dev shops differ on a rate card. Two consultancies look identical until the work is done: senior people, a proven framework, tailored outcomes. What you sell is how you think and where you'd push back, and words like "strategic" and "trusted advisor" bury it.
"Nobody got fired for hiring Accenture" is a real force when a board is watching a transformation. A boutique firm is often more senior and still loses the shortlist to a logo that works as insurance. Marketing has to build the authority those firms get for free.
"Consulting" now covers everything from strategic advice to bodies on a project with a markup. Seasoned buyers want to know which one you are, and if your positioning blurs it, they price you like a contractor. They also ask who does the work once the partner who won the deal leaves.
Above a certain size you're checked against analyst coverage, asked for references at your exact scale, and run through a procurement team whose job is keeping unknown vendors off the panel. Trust builds over months of anonymous research, so the content that started a deal rarely gets credit.
Consulting sells on trust that builds slowly, so the asset that converts is published thinking. We've marketed 60+ B2B tech companies over 9+ years, consulting and advisory firms among them, and the firms that grow own one decision or sector in the buyer's mind. For Hoverla Soft we set up positioning, LinkedIn social selling and an ABM campaign that won four new clients in the first 3 months. Baytech Consulting is now recommended by every major AI assistant for 3 commercial keywords. Across clients, we've tracked $30M+ in marketing-led revenue in CRM, which is how we know what turns into signed work.
Consulting is bought on judgment, so most of this system turns your thinking into evidence a buyer can check. A senior marketer runs it in the order that fits your sectors and deal size.
First we look at how work finds you today, then pick the decision, sector or transformation you're the best mind on. We map the buying group, including the sponsor, finance, procurement and the analysts they listen to, and set up CRM attribution before any spend.
Frameworks you'll defend, opinions on the decisions your buyers face, and decision guides that show how you'd advise. Your partners give short interviews and our content specialists write and edit. A buyer sees your judgment before the first meeting.
We target searches like "build vs buy vs advise for [capability]", "boutique vs global SI for [sector]" and "what to expect from a transformation assessment". The global firms and analyst sites ignore them, and ranking for them is a credibility signal on its own.
When a CIO asks ChatGPT, Perplexity or Google's AI overview for IT consulting firms in their sector, we work to get you named next to the big brands. We hit an 80% recommendation success rate in AI search, and sharp positioning keeps those answers specific.
For a named list of target accounts, ABM puts your point of view in front of the whole committee. Your principals post on LinkedIn, because advisory buyers trust people they've read. Every conversation this starts goes into the same CRM pipeline as the rest.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
The same standard applies to every market we work in: we measure marketing by qualified demand, accepted sales conversations, and revenue traced back to marketing inside the CRM.
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We make your expertise visible to buyers who haven't met you yet. That means positioning on a specific decision or sector, publishing your point of view, ranking for decision-stage searches, getting named in AI answers, and running ABM against target accounts. We trace every engagement back to the content and conversations that started it in your CRM.
Published thinking does the heavy lifting, spread through SEO, AI search and your partners' LinkedIn. ABM works well for a defined list of large accounts. Paid funnels earn their place when you need pipeline this quarter or want to test a new service line before committing to a year of authority work.
Paid and appointment funnels can book qualified meetings within weeks. SEO and point-of-view content usually show traction in 4 to 6 months and compound over 6 to 12, and your largest engagements close later still because trust builds slowly. We report influenced pipeline and closed-won from your CRM the whole way through.
After a call. We look at where your work comes from today, your target sectors and deal sizes, and how much partner time you can give to content. Then we send a scope with services, team and reporting. We don't quote fixed prices before we understand how your firm wins work.
Don't fight on brand. They win on the safety of a known logo. You win on specificity: being the obvious specialist for one decision or sector, with senior people named, proof at the buyer's scale, and a point of view the big firms are too broad to publish. That's how a boutique gets onto shortlists.
Yes, and early. The partner who wins the deal and then disappears is consulting's oldest complaint, and most firm sites hide the team behind a logo and a methodology. We name your principals, show what they've delivered, and tie each case study to the people who did it, so the buyer has the answer before the first call.
Your account is led by a senior marketer who answers for pipeline, backed by SEO, AI search, paid and content specialists from our in-house team. We're marketers and won't pose as IT consultants, so your principals review anything that carries their judgment before it's published under their name.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
