Paid ads services for IT outsourcing and staff augmentation firms. We reach buyers while they're still choosing between outsourcing, outstaffing and building in-house, and we report signed contracts from paid, straight from your CRM.
We map the searches buyers run while deciding whether to outsource at all, plus region-qualified terms that global firms and directories ignore. You also see which current spend goes to rate shoppers.
With your sales lead we list everyone who can sign or block a deal, from the CTO to vendor management. Each role gets its own targeting and its own message.
Creative tackles the body-shop suspicion head on, with retention figures, named-client proof and location facts. Price comes up later, once the buyer trusts your delivery.
Paid-sourced deals are followed through vendor review and security checks to a signed contract. Budget moves toward the campaigns whose leads get past procurement.
Intelvision got its new business from referrals before we ran its paid program. Within a year, Meta campaigns brought 5 deals and $240K in revenue, a return of 28.88x on what it spent.
Most providers bid on bottom-of-funnel head terms. We reach buyers earlier, while they're still weighing outsourcing against a captive team, because the firm present then is the one they trust later.
Past a certain deal size, procurement and vendor management can kill a deal your AEs already won. We target those roles on LinkedIn with proof they can use internally.
Experienced buyers assume every provider swaps seniors for juniors. We build ads around that fear and answer it with your own proof, led by senior marketers who've worked with 60+ B2B tech companies.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We plan and manage paid campaigns on LinkedIn, Google and Meta that bring outsourcing firms qualified buyers, then track them to signed contracts. That includes targeting the full buying group, search on operating-model and region terms, creative that answers body-shop and location doubts, risk-transfer offers and CRM tracking through procurement. Reports show accepted SQLs, pipeline and revenue.
Skip the obvious head terms. "IT outsourcing company" and "hire offshore developers" belong to global firms and directories with far bigger budgets. Bid on decision searches like "staff augmentation vs managed services" and on region-qualified terms that match your delivery locations. Add strong negative lists so rate shoppers, students and job seekers don't eat the budget.
Expect a few weeks of setup before launch and first qualified leads shortly after. Contracts take longer. Outsourcing deals often run 6 to 12 months with procurement involved, so we report accepted SQLs and pipeline early and closed revenue as deals land. For Intelvision, Meta campaigns produced 5 deals in a year.
By naming the fear before the buyer does. Generic lines like "senior engineers, flexible models" confirm the suspicion. We build creative around the specific worries, like a senior engineer replaced by a junior after kickoff, or "dedicated" developers shared across accounts, and answer each one with your retention data, team continuity terms and client proof.
A senior marketer sets the strategy and offers and signs off every report. Paid specialists on our team run the campaigns, and content specialists draft the ad copy and landing pages. Your delivery and sales leads review claims and tell us which leads were real, which keeps the targeting honest.
Paid buys reach now. SEO and AI search build the Google and ChatGPT presence buyers check before shortlisting, and ChatGPT now sends Intelvision 2 to 4 SQLs a month through our AI search work. For a short list of named accounts, ABM can sit beside paid. A two-month ABM sprint opened 3 opportunities for Riseapps.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
