Broad paid search wastes budget when your buyer is a specific perception or instrumentation engineer inside a known set of OEMs and integrators per vertical. The paid that works is account-based and technically credible: reaching named engineers with real performance proof, amplifying your test data and application content, and staying present across a long design-in cycle. We build and run that, vertical paid social, retargeting, event amplification, and the narrow high-intent spec search that exists, tied to target-account engagement and design-in conversations in your CRM, the discipline behind outcomes like Intelvision's 28.88x return on ad spend.
We start from your named target-account list per vertical and the roles that decide, audit current spend against it, and find where budget leaks into broad, off-market clicks, grounded in field- and sales-engineering input on which accounts are in play.
We benchmark against the account-based B2B tech programs we run: which technical content engineers engage with, which targeting reaches real decision-makers, what account engagement is realistic, so the plan starts from evidence, not a broad-auction guess.
We allocate budget by account value and vertical: which accounts and roles to reach first, which condition-stated content to amplify, how much to hold for long-cycle retargeting and events, and where SEO, AI Search, and ABM should carry the load.
We execute, vertical account-based paid social, technical-content amplification, high-intent search, retargeting, and event support, and run it day to day: audience and budget management, creative iteration, and fast routing of engaged accounts to your field team.
Every month we read the CRM, which accounts and campaigns produced engagement and design-in conversations, and we listen to field and sales engineers. Winning accounts and content get more budget, waste gets cut, and new technical angles get amplified. Paid becomes a managed account-engagement channel.
We run paid for B2B tech companies and know that in a vertical, named-account, engineer-buyer market the winning approach is account-based and technically credible, not broad. We start from the targeting, technical content, and offers that reach real engineers inside real accounts, because we have learned what an engineer engages with and what they scroll past.
We audit your spend against your actual target-account list per vertical and the roles that decide, and find where budget leaks into broad, off-market clicks. Within weeks you have a plan that redirects spend toward reaching named accounts and amplifying condition-stated proof, not chasing a cheaper cost-per-lead in a market that is not there.
Paid here is a vertical ABM amplifier, not a standalone engine, and we run it integrated with your account-based motion, technical content, and events. Running the full stack, we sequence paid against SEO, AI Search, and ABM so it builds presence and credibility with target accounts while the compounding channels mature.
Your field and sales engineers know which accounts are in play per vertical, which engineers matter, and which real-world-performance objections stall a design-in. We feed that into targeting, creative, and the technical content we amplify, so paid reaches the right engineers with the proof that moves them.
We instrument paid end to end and report on target-account engagement, design-in conversations, and pipeline by account and vertical, tied to your CRM through the long cycle, not cost-per-click. That is how we have driven a 28.88x ROAS for Intelvision and booked qualified calls at $34 to $123.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Broad paid search does not, and it wastes budget, we agree. Account-based, vertical paid absolutely does. When your market is a known set of OEMs and integrators per vertical, paid social lets you put condition-stated proof in front of the specific perception and integration engineers inside those accounts, repeatedly, across the long cycle. It is not lead-gen; it is a way to build presence and credibility with the exact people who design you in, and to amplify the test data and application content that seeds design-ins.
By leading with substance, not a pitch. Engineers scroll past demo ads and adjectives, but engage with a genuinely useful technical asset, a test report, a reference integration, an application note, a technical webinar. So we use paid to amplify that real content to named accounts and roles, not to push a generic offer. The ad earns the click because it promises something an engineer wants, and it builds your credibility instead of spending it, the opposite of how generic paid lands here.
We start from your named target-account list per vertical and the specific roles that decide, perception, imaging, and instrumentation engineers, integrators, and technical leads, and target them on paid social by account and role. We layer in retargeting to stay present across the cycle and precise high-intent spec search where it exists. The whole approach is account-based and vertical, because that is where the sensing market actually is.
Through persistence and account-level attribution. Retargeting keeps your condition-stated proof in front of target accounts across the host product's development, building the familiarity and credibility a design-in requires, rather than expecting one click to convert. And we attribute paid to target-account engagement and design-in conversations in your CRM, by account and vertical, so a long cycle still shows paid's contribution. Judging it on cost-per-click would miss the point; judging it on account engagement and design-ins captures it.
Within the first months, measurable engagement from your target accounts, engineers consuming your amplified technical content, and early design-in conversations, plus captured high-intent spec search. The design-ins themselves land on the host product's cycle. We report on target-account engagement, design-in conversations, and pipeline by account and vertical, tied to your CRM. The underlying discipline produced a 28.88x ROAS for Intelvision; sensing outcomes track your design-in economics, which is why we report account-level leading indicators.
Because paid for a design-in business is account-based, vertical marketing, not bid management. A PPC specialist optimizes broad-auction clicks that barely exist in your market; we build account-based, vertical targeting, amplify the technical content engineers engage with, integrate with your trade shows and ABM, and attribute to design-in pipeline in your CRM. We run all of it as one system with a field-engineering feedback loop, so paid builds credibility and presence with the accounts that can actually design you in.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
