An MSP paid ads agency built around the moment a business decides to switch providers. We target owners and IT leads facing a cyber-insurance audit or a failing incumbent in your area and report recurring contract value.
We start with your best clients and why they left their previous MSP. Those triggers (an audit, a breach, slow response) become the first campaigns we test.
We match targeting to the areas, verticals and company sizes where you can close and deliver, and we cut broad "managed IT services" bidding.
Search, LinkedIn and retargeting go live pointing at a specific assessment page, with tracking from click to booked assessment to signed contract.
Each month your account managers tell us which assessments were real switchers and which were people collecting quotes. We adjust keywords, geo and creative to match.
Every MSP in town resells similar RMM, EDR and backup tools. Leading with those logos tells the buyer you're interchangeable. We lead with response times, breach liability and a migration that keeps the office running.
Most of your prospects already have a provider and dread the move. Our campaigns reach them when urgency beats inertia, then make the switch feel survivable with a clear migration path.
An MSP contract is a multi-year commitment, so lead counts undersell paid. We report in annual contract value, so your board sees what a campaign is worth over the life of the deal.
Across 60+ B2B tech companies we've tracked $30M+ in marketing-led revenue. We halved cost per MQL and SQL for Relevant Software, and a paid funnel booked Omisoft 34 ICP appointments at $123 each.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We plan and run your Google, LinkedIn and Meta campaigns so the right local businesses book an assessment with you. That means switching and compliance search terms, tight geo-targeting, LinkedIn ads for owners and IT leads, an assessment offer that lowers the risk of saying yes, and CRM tracking through to the signed recurring contract.
Skip broad "managed IT services" and "managed service provider". Researchers, students and price-shoppers comparing per-seat rates fill those. Bid on switching intent ("how to switch MSPs without downtime"), compliance urgency ("CMMC-ready MSP", "HIPAA-compliant managed services") and co-managed security searches. Volume is lower, intent is much higher, and few MSPs compete there yet.
Assessments can start in the first weeks after launch, once setup is done. Contracts take longer, since buyers often book an assessment weeks after first contact, take a few discovery calls and then decide. Compliance-triggered buyers move fastest because they have a deadline, so we usually launch those campaigns first.
When the pain outweighs the fear of migrating. A failed cyber-insurance questionnaire, a HIPAA audit or three missed SLAs in a month will do it. We target those moments and answer the migration worry head-on with a no-downtime plan and a scoped assessment. A switcher needs to believe the move is survivable more than they need to hear you're better.
Our in-house paid specialists run them under a senior marketer who owns your account and plan. Content specialists write the assessment pages and ads. You don't need a marketing team. We need an account manager or the founder for a monthly review of lead quality, and someone to confirm the security and compliance claims we make.
Yes. Paid catches urgent buyers now. Local SEO and AI search build demand over time, and some owners already ask ChatGPT for a compliance-ready MSP near them. Our AI search clients get recommended at an 80% success rate. We usually start with paid on switching and compliance terms and add the slower channels once the assessment funnel converts.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
