Account-based paid ads for enterprise software companies that sell to big buying committees. We reach the CIO, CFO and InfoSec lead at the accounts on your list and report pipeline by account through procurement.
We agree on the named accounts, the committee roles inside each and what your AEs count as an accepted SQL. Deal size and where deals stall shape everything after.
We skip the category head terms owned by the Magic Quadrant leaders and bid on displacement, compliance and integration searches. LinkedIn usually takes the largest share of budget.
Each committee role gets its own message and offer. The CFO sees a TCO model, the security lead sees your posture and the technical evaluator sees architecture.
Monthly, your AEs tell us which accounts showed real committee activity and which leads were researchers. We move budget toward the account and role mixes that reach procurement.
If your market is a few hundred or a few thousand named accounts, cheap volume is waste. We target the people at those accounts and report coverage by role, so you know whether the CFO has seen you yet.
Every competitor says "enterprise-grade, scalable, AI-powered". Our creative covers TCO, payback, compliance and integration with SAP, Salesforce or Workday, which the committee will ask about anyway.
A deal can freeze in InfoSec for a quarter right when your paid budget comes up for renewal. We track each named stage, so paid's part in the deal is visible before anyone cuts it.
Senior marketers lead every program here, backed by in-house paid, content and AI search specialists. Across 60+ B2B tech companies we've tracked $30M+ in marketing-led revenue and 133% SQL growth per quarter.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We run account-based paid media aimed at your named target accounts. That means LinkedIn campaigns for each buying-committee role, search on displacement and compliance intent, retargeting through the evaluation and assets your champion can use internally. Everything is tracked in your CRM through security review, procurement and legal, so you see pipeline by account and by role.
Mostly through LinkedIn, where you can target CIOs, CFOs, VPs of IT, procurement heads and InfoSec directors at specific accounts by title and company size. Your champion fills in the demo form. The people who can veto the deal never do, so ads are often the only way they hear from you before the formal evaluation starts.
Building the account list and campaigns takes a few weeks. An account-based program can book meetings at target accounts within the first month or two, while revenue follows your normal cycle, often 9 to 18 months. That's why we report every stage along the way. For pace, our ABM work for Riseapps opened three opportunities in two months.
Yes, displacement is one of the best uses of paid in enterprise software. We bid on searches like "alternatives to [incumbent]", "migration from [legacy platform]" and "[incumbent] total cost of ownership", which incumbents often underbid because they win on renewals. On LinkedIn we show the CFO and CIO the switching case: TCO, migration path and the risk of staying.
Expect a senior marketer as your lead, working directly with your marketing and sales leaders. Paid specialists on our staff build the account lists, campaigns and tracking, and content specialists write the offers and champion assets. We ask your AEs for a monthly review of which accounts moved, plus a product or security expert to check claims.
Paid reaches the committee now. The research committee members do alone, on comparison, compliance and integration questions, is where SEO and AI search come in. When an analyst at a target account asks ChatGPT for alternatives to your incumbent, you want to be named, and our AI search work gets clients recommended 80% of the time.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
