We're a marketing agency for ERP consulting firms. Your buyers are CFOs, CIOs and operations leads choosing a partner for a multi-year go-live. We build the search presence and delivery proof that get you shortlisted, then report pipeline and SOWs from your CRM.
A lot of your pipeline starts in the SAP, NetSuite, Dynamics, Oracle or Odoo partner directory. There you're one certified firm in a filtered list, ranked by the vendor's algorithm. A single partner-program redesign can move your lead flow overnight, and you have no say in it.
Gold or elite tier and a wall of certifications are table stakes in every ecosystem. A buyer can't tell a firm with five hundred certifications from one with three hundred, so the talk drifts to day rates. You win when they ask who has delivered their exact project, in their industry, at their size.
Your buyers have heard the stories: programs that ran years late, cutovers that stopped operations, projects dropped halfway. Under every capability question sits one worry. Will this firm turn our implementation into one of those stories? A page listing modules and methodologies doesn't answer it.
The CFO watches total cost, the CIO fears a failed transformation, operations dreads disruption and procurement wants the price down. Decisions take nine to eighteen months and need board approval, so the first touch happens long before anyone books a call. Without attribution, marketing looks like it did nothing.
We've spent 9+ years marketing to technical and executive buyers at 60+ B2B tech companies, including services partners that sell inside a software vendor's ecosystem. Salesforce partners live with the same directory problem you do, and that's where a lot of our evidence comes from. For Synebo, a Salesforce consultancy, SEO brought 500% more SQLs from organic. Computools became the recommended Salesforce partner in the major LLMs and closed two $1M enterprise deals from ChatGPT. ERP buyers add one question of their own: who makes failure least likely in our industry, at our scale? That's the question we market to.
We rarely run every piece at once. Your senior marketer orders the work by ecosystem, industry focus and deal size, and all of it reports into one CRM view of pipeline.
We audit where pipeline comes from today, including how much the vendor channel really owns. Then we pick the industry, platform or migration you're best at and map the buying group: CIO, CFO, operations, end users and procurement. CRM attribution goes in before any spend.
We go after the searches buyers run while choosing a firm, like "[platform] vs [platform] for [industry]", "ERP implementation cost" and "why ERP implementations fail". Each one gets a service page or case study built to rank and turn a visit into a call.
Named case studies by industry and platform, with timelines, change management and what went wrong along the way. We also build your presence on the review and analyst sites buyers check before they shortlist. This is the material your champion forwards to the CFO.
When a buyer asks ChatGPT, Perplexity or Google's AI overview for an implementation partner on their platform and in their industry, we work to get your firm named. Our AI search work has an 80% recommendation success rate across clients.
Implementation readiness assessments and total-cost diagnostics give paid campaigns an offer worth booking. A senior partner with a clear view on running ERP programs posts on LinkedIn. Both feed the same CRM, so demand doesn't sit in one person's inbox or the vendor's lead-share queue.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
The same standard applies to every market we work in: we measure marketing by qualified demand, accepted sales conversations, and revenue traced back to marketing inside the CRM.
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We help SAP, NetSuite, Dynamics, Oracle and Odoo partners build pipeline they own outside the vendor directory. That means positioning on one industry or migration, selection-stage SEO, AI search visibility, named proof, and paid funnels for quarters when you need meetings fast. Every lead, meeting and SOW is tracked in your CRM, through procurement and board approval.
SEO on selection-stage and vertical-fit searches is the core, because buyers research for months before they call. AI search counts too, since buyers now ask ChatGPT for partner shortlists. Paid works when you're opening a new industry practice or need meetings this quarter. LinkedIn posts from a senior partner earn trust in a market that buys on references.
Paid funnels can book qualified meetings within weeks. SEO and AI search usually show traction in four to six months and compound over nine to eighteen, and board-approved ERP deals close later than most B2B tech. We report pipeline created, SQLs and closed-won by channel from your CRM, so you can judge progress before the big deals land.
We scope it after a call. A firm with one platform and a strong referral base needs different work than one opening a new practice, so a price list wouldn't tell you much. On the call we look at your pipeline sources, ecosystem and goals. Then we send a scope with the services, team and reporting we'd commit to.
Because the directory can change without asking you. A partner-program redesign or a lead-share change can move your pipeline overnight, and inside the list you're compared on tier and badge count. Keep the directory. We build owned demand next to it, so it becomes one source among several and stops capping your growth.
Market what the vendor's own sales team can't give: delivery in a specific industry, change management and accountability for the go-live. You won't compete with the vendor on product messaging, and you'll stand apart from partners who mostly resell seats. Done well, the vendor's reps start wanting to bring you into their deals.
A senior marketer leads your account, sets priorities with you and owns the pipeline number. Our in-house SEO, AI search, paid and content specialists do the build. Your consultants give short interviews for case studies and point-of-view content, and they check anything technical before it goes live.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
