We're a paid ads agency for custom software development companies. Our LinkedIn, Meta and Google campaigns reach CTOs and founders scoping a build, and we count the scoping calls and signed projects in your CRM.
We check which terms global firms and aggregators already own, then find the vertical and problem searches they underbid. You also see how much current spend goes to job seekers and students.
With your sales lead we agree on a minimum project size and the engagement models worth chasing. Forms and booking steps screen out side projects before they reach a senior person's calendar.
We open with offers that answer a burned buyer's doubts, like an architecture review. LinkedIn reaches the committee, Google catches active vendor comparisons and Meta brings warm accounts back.
Every cycle we review lead quality with whoever takes the calls. Budget shifts to the verticals and offers producing scoping calls that turn into signed work.
Kitrum, Omisoft, Baytech Consulting and Relevant Software are all development companies whose paid campaigns we've run. We already know the doubts your buyer brings and the searches worth paying for.
Kitrum got 104 booked appointments from Meta funnels. Omisoft booked 34 appointments with ICP buyers at $123 per qualified call. Relevant Software cut its cost per MQL and SQL in half.
"Senior engineers, agile delivery" is on every dev shop's site. We write ads around the risks your buyer already worries about and back each one with proof from your own projects.
We follow each paid lead through scoping and proposal to a signed contract, so you see which campaigns produce work your delivery team wants. Across clients, that tracking covers $30M+ in marketing-led revenue.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We run the campaigns that put your firm in front of companies planning a custom build, then track them to signed work. That means Google search on vertical and problem terms, LinkedIn targeting of engineering and product leaders, Meta retargeting, risk-led offers and landing pages. Each month you see scoping calls, accepted SQLs and signed projects by campaign, pulled from your CRM.
Usually no. Global firms and aggregators own that term and spend more on it in a month than most dev shops spend in a year. The clicks you do win tend to come from students, job seekers and tiny budgets. We put the money into narrower searches like "fintech software development partner", plus LinkedIn audiences filtered by title, vertical and company size.
Setup takes a few weeks, and the first qualified leads usually arrive soon after launch. Signed projects come later, because a six-figure build gets researched for weeks and approved by a committee. We track the full path, so you can judge paid on calls and pipeline early and on contracts once your cycle plays out.
Yes, if the ads speak to that experience. Generic lines like "we build scalable solutions" get ignored. We build creative and offers around the specific worries your buyer has, such as senior engineers swapped for juniors or a fixed-price project that ran three times over, and answer each one with proof from your past projects.
A senior marketer leads the engagement and owns strategy, offers and reporting. Day-to-day campaign work sits with in-house paid specialists, and our content team writes the ads and landing pages. Your side checks offers for accuracy and tells us which leads were real. Each cycle we hold a short feedback review with whoever takes the sales calls.
Paid is the fastest channel to switch on, so it fills the pipeline while SEO and AI search build demand you own. Searches that convert in Google Ads also tell us which pages to rank organically. Many development companies pair paid with our SEO or AI search service, and Appointment Funnels is a narrower paid option built only for booked calls.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
