Cloud has two motions, developers who sign up bottom-up and enterprises who expand top-down, and paid has to serve both without wasting budget against hyperscaler bids. We run developer-focused paid that drives qualified signups on real workload intent, and enterprise ABM that turns adoption into contracts, all tied to signups, activation, usage, and pipeline in your CRM and product analytics. The account-based and funnel discipline behind this is what produced outcomes like Intelvision's 28.88x return on ad spend.
We map real workload intent and the enterprise accounts and roles that expand, audit current spend against activation and pipeline rather than signups, and find where budget leaks into hyperscaler auctions or unactivated accounts, grounded in solutions and sales input.
We benchmark against the developer-adopted and enterprise B2B tech paid programs we run: which workload targeting drives activating signups, which account targeting converts enterprise, what cost-per-activated-signup is realistic, so the plan starts from evidence.
We allocate budget across the two motions by downstream value: which workload intent and free-tier offers to lead with for developers, which accounts and proof to target for enterprise, and where SEO, AI Search, and community should carry the rest so you avoid the losing auction.
We execute, developer-intent search and activation funnels, enterprise account-based paid, migration and cost creative, and retargeting, and run it day to day: bid and budget management, creative iteration, and fast routing of activating accounts and enterprise interest to the right team.
Every week we read product analytics and the CRM, which campaigns drove activating signups and enterprise pipeline, and we listen to solutions and sales. Winners get scaled, unactivated spend gets cut, new objections become creative. Paid becomes a managed, dual-motion growth channel.
The cloud buyer is our core buyer. We run paid for B2B tech and know where cloud budgets leak, broad category auctions against the hyperscalers, and signup counts that never activate, so we start from the workload targeting, offers, and creative that drive activating signups and enterprise conversations.
We audit your spend and funnel against real workload intent and activation, not just signups, and find where budget leaks into losing auctions or unactivated accounts. Within weeks you have a plan that reallocates spend toward activating signups and enterprise pipeline.
Paid serves two motions here, and we run both: developer-intent paid for signups, and account-based paid for enterprise expansion. Running the full stack, we sequence paid against developer SEO, AI Search, and community so it drives what the compounding channels do not, without overpaying the hyperscaler auction.
Your solutions engineers and sales team know which workloads convert, which accounts are expanding, and which security and cost objections stall enterprise deals. We feed that into targeting, offers, and creative, so paid drives signups that activate and reaches the enterprise buyers who expand.
We instrument paid to the full funnel, signup, activation, usage, and enterprise pipeline, across product analytics and your CRM, not signups or cost-per-click. That is how we have driven a 28.88x ROAS for Intelvision and booked qualified calls at $34 to $123, applied to cloud's dual motion.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Not by fighting them on broad category terms, that auction is a loss. You win by being precise: target real workload and comparison intent where a specialized cloud beats the default, lead with your free tier and specific advantage, and optimize for activated signups, not clicks. On the enterprise side, account-based paid reaches the specific accounts and roles that expand, which the hyperscalers' broad spend does not target for you. Precision on both motions, plus attribution to activation and usage, is how paid pays back against far bigger budgets.
Often, yes, when paid is optimized for sign-up count instead of what happens next. A signup that never deploys costs you money and flatters a dashboard. We optimize paid for activated signups, ones that deploy and use, by targeting real workload intent, leading with the free tier and docs that get a developer to a working deployment, and feeding activation and usage data back so the platforms optimize toward customers, not accounts. The fix is measuring and optimizing for downstream usage, not the signup itself.
By running both motions and connecting them. Developer-side, we drive activating signups on workload intent through the free tier and docs. Enterprise-side, we run account-based paid against named accounts and the buyers who expand, with reliability, security, compliance, and cost proof for procurement. The two feed each other: developer adoption in an account warms the enterprise motion, and enterprise ABM accelerates expansion of accounts that started as a signup. Most cloud providers run one and leak the other; we connect them.
Yes, and it is often where the biggest deals are. Migration and lock-in fear sit on every comparison, so we run campaigns whose creative de-risks the switch, quantified cost and performance gains, migration guides and tooling, reliability proof, targeted at the comparison and alternative moment. Paired with comparison content and landing pages, paid meets the engineer weighing a move and reframes the cost-and-effort math so a clearly better, cheaper platform overcomes the inertia keeping them on the incumbent.
On the full funnel, not clicks or signups. We instrument paid to signup, activation, usage, and enterprise pipeline across your product analytics and CRM, so it is judged on activating signups that become usage and on enterprise revenue. Developer paid shows activation quickly; enterprise ABM opens conversations in the first months and closes over a longer cycle. That discipline produced a 28.88x ROAS for Intelvision; your numbers track your pricing model and workload economics, which is why we report activation and usage, not vanity signups.
Because cloud paid is a dual-motion, activation-driven growth problem, not bid management. A PPC specialist optimizes clicks or signups, often in a losing hyperscaler auction, and misses activation and the enterprise motion entirely. We target real workload intent, optimize for activated usage, run enterprise ABM, de-risk migration, and attribute to usage and pipeline in your analytics and CRM. We run it as one system with a solutions- and sales-feedback loop, so paid drives customers, not accounts, for a buyer we know well.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
