Paid ads for ERP consulting firms that need to reach the CFO and CIO who fear a failed go-live — not more form fills from admins who will never run a transformation.

LinkedIn is specifically built for it, and it is the one channel where that committee is reachable before an RFP closes your window. We target each buying-committee role by exact title, company size, industry, and technology footprint: the CFO and CIO who fear a blown budget and a failed transformation get proof-led, total-cost and delivery-risk creative; the VP of Finance and VP of Operations get case evidence framed around go-live safety and operational continuity; the technical evaluator gets platform and module specificity. Each role gets the message that answers their specific fear — not one generic landing page that speaks past the budget holder's primary objection, which is not capability fit but whether you will still be accountable when something goes wrong at cutover. Meta retargeting then re-engages the whole committee through the 9–18 months before a deal closes.

By leading with evidence of delivery and risk removed, not partner tier and certification counts. The buyer's fear — a program that runs years over budget, disrupts operations at cutover, or gets abandoned mid-stream — is not addressed by "certified gold partner" or "500+ successful implementations," both of which every competitor in the ecosystem also says. We build creative and landing experiences framed around the specific risk you removed: the on-time, on-budget go-live in their industry and on their platform; the migration completed cleanly; the operational disruption avoided at cutover; what your team does when something goes sideways rather than handing over a configured system and leaving. The offer matches too — an implementation readiness assessment, a total-cost and go-live-risk diagnostic, a platform-selection guide for the buyer's industry — so a CFO or CIO can test you on something concrete rather than answering a generic "let's talk" ad that reads exactly like the forty other certified firms in the vendor's directory.

Only if you let it — and separating the two is part of what we build. Vendor-channel and paid pipeline are tracked separately in your CRM from first touch through signed SOW, so a vendor referral that also touched a paid campaign does not erase paid's credit or inflate it. That separation is not just attribution hygiene; it is strategic. Vendor-channel leads come to you because the vendor decided to route them; paid-sourced leads come because a CFO or CIO, targeted by role and industry on LinkedIn, chose to engage with your proof — before the RFP closed the shortlist and before the vendor had a chance to narrow it to the three firms they preferred. Those are different conversations at different points in the cycle, and keeping them separate in the CRM is how you know which channel you actually own versus rent.

We instrument the full path in your CRM — ad click, content engagement, meeting booked, SQL, procurement stage, security clearance, board approval, signed SOW — and report paid as revenue influenced with a deal-level audit trail, not a last-touch form-fill count the platform produced. This matters more for ERP than almost any B2B category, because a deal can begin with a LinkedIn impression nine months before a contract, touch a vendor referral, a reference check, and a security review before close — and each of those touches can silently erase paid's credit if the attribution is naive. We also separate the buying-committee stages: the CFO touch was different from the procurement touch was different from the technical evaluation, and understanding where a campaign influenced which stakeholder is how creative and offers get sharper over time. That discipline is how we've tracked $30M+ in CRM-tracked, marketing-led revenue across 60+ B2B tech companies and how paid budgets stay funded through a long, committee-driven cycle instead of cut in the middle of one.

For DBB Software — a services and implementation business in an enterprise-software ecosystem — we built a paid growth engine from a standing start that produced 28 SQLs and 3 closed deals in a single year. For Intelvision we engineered paid demand into a flagship enterprise deal at a 28.9x return on ad spend. Setup for an ERP firm — ICP and buying-committee definition, account build, delivery-risk creative, go-live-proof offers, landing experiences, and CRM tracking that separates paid from vendor-referred pipeline — typically takes a few weeks, and the first qualified conversations come soon after launch. The value compounds as we feed acceptance data and AE feedback back into bids, audiences, and creative. Your specific numbers depend on platform focus, target industry, deal size, and cycle, but the method is consistent across our 60+ B2B tech clients: optimize to accepted SQLs, reach the committee that signs before the RFP narrows the shortlist, win the search auction sideways on partner-selection and go-live-risk intent, and track every dollar to a signed SOW.