The head terms for ERP — 'SAP partner,' 'NetSuite implementation,' 'ERP consulting' — are dominated by the vendors and their directories. Is paid search even viable for an ERP firm?

On those terms, no — and you should not try. SAP, Oracle, Microsoft, and NetSuite rank on their own category terms, sit above your paid result, and the vendor's directory listing already shows you as one of forty certified firms. Bidding there buys expensive clicks to pages where a buyer sees the same gold-partner badge they saw on your competitor's result. Paid search earns its place on a much narrower set of terms the directories under-serve: how to choose an implementation partner for a specific platform and industry, implementation cost and go-live risk, platform-comparison searches ("NetSuite vs. Dynamics 365 for manufacturing"), and migration-specific queries ("S/4HANA migration for discrete manufacturing"). These searches are lower-volume, far higher-intent, and carry almost no vendor-directory interference — and they match exactly the moment a buyer is selecting a firm, not a platform. For most ERP consulting firms, LinkedIn is the primary paid lever, because it reaches the transformation committee before they ever search.

Our buyers are a board-approved committee — CFO, CIO, VP of Operations. Can paid actually reach all of them?

LinkedIn is specifically built for it, and it is the one channel where that committee is reachable before an RFP closes your window. We target each buying-committee role by exact title, company size, industry, and technology footprint: the CFO and CIO who fear a blown budget and a failed transformation get proof-led, total-cost and delivery-risk creative; the VP of Finance and VP of Operations get case evidence framed around go-live safety and operational continuity; the technical evaluator gets platform and module specificity. Each role gets the message that answers their specific fear — not one generic landing page that speaks past the budget holder's primary objection, which is not capability fit but whether you will still be accountable when something goes wrong at cutover. Meta retargeting then re-engages the whole committee through the 9–18 months before a deal closes.

Our buyers fear a failed go-live above everything else. How do you make paid creative land on that fear rather than trigger the 'vendor noise' reflex?

By leading with evidence of delivery and risk removed, not partner tier and certification counts. The buyer's fear — a program that runs years over budget, disrupts operations at cutover, or gets abandoned mid-stream — is not addressed by "certified gold partner" or "500+ successful implementations," both of which every competitor in the ecosystem also says. We build creative and landing experiences framed around the specific risk you removed: the on-time, on-budget go-live in their industry and on their platform; the migration completed cleanly; the operational disruption avoided at cutover; what your team does when something goes sideways rather than handing over a configured system and leaving. The offer matches too — an implementation readiness assessment, a total-cost and go-live-risk diagnostic, a platform-selection guide for the buyer's industry — so a CFO or CIO can test you on something concrete rather than answering a generic "let's talk" ad that reads exactly like the forty other certified firms in the vendor's directory.

Most of our pipeline comes through the SAP / NetSuite / Microsoft partner channel. Won't paid just overlap with leads we are already getting?

Only if you let it — and separating the two is part of what we build. Vendor-channel and paid pipeline are tracked separately in your CRM from first touch through signed SOW, so a vendor referral that also touched a paid campaign does not erase paid's credit or inflate it. That separation is not just attribution hygiene; it is strategic. Vendor-channel leads come to you because the vendor decided to route them; paid-sourced leads come because a CFO or CIO, targeted by role and industry on LinkedIn, chose to engage with your proof — before the RFP closed the shortlist and before the vendor had a chance to narrow it to the three firms they preferred. Those are different conversations at different points in the cycle, and keeping them separate in the CRM is how you know which channel you actually own versus rent.

ERP deals take 9–18 months and go through procurement, security, and a board vote. How do you attribute paid spend to revenue over a cycle that long?

We instrument the full path in your CRM — ad click, content engagement, meeting booked, SQL, procurement stage, security clearance, board approval, signed SOW — and report paid as revenue influenced with a deal-level audit trail, not a last-touch form-fill count the platform produced. This matters more for ERP than almost any B2B category, because a deal can begin with a LinkedIn impression nine months before a contract, touch a vendor referral, a reference check, and a security review before close — and each of those touches can silently erase paid's credit if the attribution is naive. We also separate the buying-committee stages: the CFO touch was different from the procurement touch was different from the technical evaluation, and understanding where a campaign influenced which stakeholder is how creative and offers get sharper over time. That discipline is how we've tracked $30M+ in CRM-tracked, marketing-led revenue across 60+ B2B tech companies and how paid budgets stay funded through a long, committee-driven cycle instead of cut in the middle of one.

What paid results have you actually produced for implementation and services firms, and how fast does paid generate qualified pipeline?

For DBB Software — a services and implementation business in an enterprise-software ecosystem — we built a paid growth engine from a standing start that produced 28 SQLs and 3 closed deals in a single year. For Intelvision we engineered paid demand into a flagship enterprise deal at a 28.9x return on ad spend. Setup for an ERP firm — ICP and buying-committee definition, account build, delivery-risk creative, go-live-proof offers, landing experiences, and CRM tracking that separates paid from vendor-referred pipeline — typically takes a few weeks, and the first qualified conversations come soon after launch. The value compounds as we feed acceptance data and AE feedback back into bids, audiences, and creative. Your specific numbers depend on platform focus, target industry, deal size, and cycle, but the method is consistent across our 60+ B2B tech clients: optimize to accepted SQLs, reach the committee that signs before the RFP narrows the shortlist, win the search auction sideways on partner-selection and go-live-risk intent, and track every dollar to a signed SOW.

Service · Paid Ads (paid social + paid search) for ERP Consulting Firms

Paid ads for ERP consulting firms that need to reach the CFO and CIO who fear a failed go-live — not more form fills from admins who will never run a transformation.

Your buyer is running a board-approved, multi-year, business-critical bet — and they are not casually browsing ads for "ERP consulting." They move in anonymous research sessions through the vendor's partner directory, analyst reports, and peer references long before they shortlist anyone, and when they do reach out, they have already half-decided who they trust. The head terms that look like demand are owned by SAP, Oracle, Microsoft, and the partner directories. So paid built on cheap clicks and cost-per-form-fill just buys you curious admins and student traffic the vendor's SERP already attracted, while the CFO, CIO, and VP of Operations who sponsor a real transformation never see you. We run paid social (LinkedIn, Meta) and paid search as one engineered system aimed at the economic buying committee — reaching each role with the proof that answers their specific fear before the RFP is written — with creative that speaks failed-go-live risk and total cost of ownership, and every dollar tracked from ad click to signed SOW in your CRM. Built on paid acquisition for 60+ B2B tech companies, 9+ years, and $30M+ in CRM-tracked, marketing-led revenue.

Book a strategy call All services

B2B tech companies worked with: 60+
Years marketing to technical & executive buyers: 9+
CRM-tracked marketing-led revenue: $30M+
AI Search recommendation success rate: 80%

Define the ICP and the buying committee — the CFO and CIO who approve the budget and fear a failed transformation, the VP of Operations who fears cutover disruption, the technical evaluator who qualifies the capability, and procurement who standardizes the choice — and the industry, platform, and company-size filter that separates a real transformation candidate from a student or a competitor benchmarking tier.
Build a paid search account that refuses the unwinnable vendor-owned auction: narrow partner-selection, implementation-cost, go-live-risk, and platform-comparison terms the directories under-bid, aggressive negative lists (students, job seekers, "what is ERP" traffic, training courses, certification searches), and copy that pre-qualifies for a real transformation conversation before the click.
Run LinkedIn as the precision layer to reach the transformation committee before the RFP closes — targeting exact buying-committee titles (CFO, CIO, VP of Finance, VP of Operations, Director of IT) by industry, company size, and platform footprint, with content-led and thought-leadership formats built for the executive whose primary question is not "can you implement this" but "will you make it safe."
Run Meta for retargeting the long, multi-session evaluation — re-engaging warm accounts that have already touched your site, your case studies, your LinkedIn presence, or the vendor directory listing through the 9–18 month board-approved cycle, far cheaper than chasing cold head-term clicks on a SERP the vendor owns.
Engineer creative and offers that answer the failed-go-live fear instead of leading with partner tier and certification counts — framed around on-time and on-budget go-lives, the disruption you prevented at cutover, the industries and migrations you've run successfully, and total cost of ownership versus a do-it-yourself or big-SI alternative — with specific proof for the buyer's platform (SAP, NetSuite, Dynamics 365, Oracle, Odoo, Acumatica) and their industry.
Build conversion experiences that match the buying committee's stage: an implementation readiness assessment, a total-cost and go-live-risk diagnostic, a platform-selection guide for the buyer's industry — offers that give a CFO or CIO a concrete reason to raise their hand before the RFP is written rather than a generic "schedule a demo" form that signals vendor noise.
Wire CRM and conversion tracking across the full path — ad click, form, meeting booked, SQL, procurement and security stages, board approval, and signed SOW — with paid pipeline separated from vendor referrals and directory leads so every dollar is attributable through the full board-approved cycle, not credited to the last touch the vendor's rep happened to make.
Run continuous testing and a structured feedback review each cycle with your AEs: which campaigns produced real transformation conversations, which produced admins without authority, what the closed deals shared by industry and platform and company size. The account compounds because it optimizes against signed SOWs — not form fills and cost-per-click.

How the system works

How the paid-ads system works for an ERP consulting firm

Diagnose the market
We start with your economics — deal size and ACV, the industry and platform practices you want to grow, the buying-committee structure and the offer that gets a CFO to raise their hand — then audit any existing paid account for the classic ERP-firm leaks: bidding into the vendor-owned category auction, creative built around partner tier and certification counts the buyer cannot differentiate, campaigns optimized to form fills from admins, targeting that only reaches the technical evaluator and never the budget holder, and tracking that cannot separate a paid conversion from a vendor referral. If paid is not the right first lever for your stage — if the proof-and-reference layer isn't ready to convert the click — we say so.
Compare against known B2B tech patterns
We hold what we find against patterns from 60+ B2B tech companies and 9+ years marketing to executive and technical buyers, including implementation and services partners in enterprise-software ecosystems. That tells us fast whether the constraint is the optimization target (form fills vs. qualified SOW conversations), the targeting layer (technical evaluators vs. the transformation committee), the auction strategy (vendor-owned head terms vs. partner-selection intent), or creative that leads with tier and badges a CFO cannot differentiate — and what a realistic cost-per-accepted-SQL looks like for your deal size, platform focus, and industry, benchmarked against programs that produced tracked revenue.
Choose the right growth path
We commit to the channel mix and offers most likely to produce accepted, in-ICP transformation conversations first — usually LinkedIn precision against the buying committee plus a disciplined paid search account on partner-selection and go-live-risk intent, with Meta retargeting layered on for the long evaluation — and deliberately skip a thin presence everywhere. Often the fastest win is abandoning the vendor-owned head-term auction and the cost-per-form-fill target, and reallocating that budget to reach the CFO and CIO the vendor directory never serves. We always sequence paid against your organic and AI-search foundation: paid buys speed and committee reach; SEO builds the durable demand that compounds underneath it.
Build the paid system
We build paid as one engineered system — search and social accounts, buying-committee audiences and negatives, delivery-risk and go-live proof offers, creative that survives a CFO reading it and a procurement committee evaluating it, landing experiences that put industry- and platform-specific proof up front, and CRM-grade conversion tracking that separates paid pipeline from vendor referrals and directory leads across the full board-approved cycle. Then we launch and spend against cost-per-accepted-SQL with a testing plan running underneath.
Optimize against CRM + sales feedback
Each cycle we combine CRM attribution with feedback from your AEs: which campaigns became real transformation conversations with a committee that had budget and board approval, which produced admins with no authority, and which accounts the vendor had already touched. We cut the noise, double down on what produces qualified SOW pipeline, refine the offers and creative, and keep growing the negative lists. The account compounds because it is optimized against signed SOWs across the full committee-driven cycle — not the form fills and cost-per-click the platform rewards by default.

The XQL difference

Why XQL runs paid ads differently for an ERP consulting firm

01
Market memory
We have run paid for 60+ B2B tech companies, including services and implementation partners inside enterprise-software ecosystems, and spent 9+ years marketing to technical and executive buyers. We know that a "certified gold partner" ad read by a CFO who cannot tell you from the forty other certified firms does nothing but confirm the sea of sameness. We know the head-term auction is unwinnable and the wrong fight. We know that LinkedIn precision targeting of the transformation committee — CFO, CIO, VP of Operations — by industry and company size is usually the only paid lever that reaches the budget holder before the RFP closes the shortlist. For DBB Software we built a paid growth engine from a standing start to 28 SQLs and 3 closed deals in a single year; for Intelvision we engineered paid demand into a flagship enterprise deal at a 28.9x return on ad spend. That discipline sits inside $30M+ in CRM-tracked, marketing-led revenue across the portfolio.
02
Faster diagnosis
Before scaling spend we name the specific reason an ERP firm's paid account underperforms, against this category's failure points: bidding into the head-term auction the vendor owns, creative that leads with partner tier and certification counts the buyer can't differentiate, campaigns optimized to form fills from admins and students rather than transformation conversations, or targeting that only ever reaches IT evaluators and never the CFO and procurement lead who control the budget. Most agencies discover the problem after a quarter of rising cost-per-lead that never converts to a qualified SOW conversation. We name it in the first weeks — and we will tell you if paid is the wrong first lever for your stage rather than bill you to scale a leak. For early-stage ERP firms with thin proof assets, building the case-study and reference layer first is often the higher-return move; paid amplifies proof, it does not substitute for it.
03
Smarter channel selection
Paid search and paid social do different jobs for an ERP consulting firm. Paid search earns its place only on narrow, high-intent partner-selection queries the vendor under-bids — implementation partner selection ("how to choose a NetSuite implementation partner"), platform comparison for a vertical, go-live risk, and implementation cost — not the vendor-owned category terms. The win is never head-to-head with SAP or the partner directory. LinkedIn is the primary paid lever for most ERP firms and the only dependable way to reach the transformation committee before they search: it targets CFO, CIO, VP of Finance, and VP of Operations by industry, company size, and tech stack — the exact people who sponsor a board-approved implementation but rarely search your category and almost never stumble into your organic content. Meta earns its place for retargeting the long, multi-session evaluation: re-engaging warm accounts that have already touched your site, your case studies, or your LinkedIn content through the 9–18 months before a deal closes. We weight the mix to your ICP, industry focus, and deal size — and say clearly when a channel you're drawn to is wrong for a buying committee buying a multi-year program.
04
Sales feedback loop
The people who know whether a paid lead was a real transformation conversation are your AEs and partners — not the ad platform, and definitely not your form-fill count. Each cycle we sit with them: which campaigns produced conversations with a committee that had board approval and a live initiative, which produced admins benchmarking without budget authority, which accounts were already in the vendor's pipeline, and what the deals that closed shared — industry, company size, platform, the fear that drove the first call. That feeds directly back into targeting, bids, creative, and the offers we put in front of a CFO versus a technical evaluator. The account sharpens on which clicks became qualified SOW conversations and which became CRM noise the sales team filtered out on the first call.
05
CRM attribution
Every dollar is tracked in your CRM from ad click to booked meeting to accepted SQL to signed SOW — and in a category where a vendor referral and a paid click can touch the same account in the same month, we deliberately separate paid-sourced pipeline from directory and partner-referred pipeline so the two channels are never competing for the same attribution credit. This matters more for ERP firms than most B2B categories, because a deal can begin with a buyer reading a LinkedIn post nine months before a contract, then pass through a vendor referral, a reference check, and a procurement review before close — and paid's influence is easy to erase in that gap, which is exactly when paid budgets get cut. We instrument the full path so you can show cost-per-accepted-SQL and revenue by campaign, channel, and segment in language a founder or board can defend — not a form-fill count that says nothing about whether a SOW was signed.

Why XQL vs alternatives

Why XQL vs the alternatives for an ERP consulting firm

DimensionTypical approachThe XQL way

Performance / paid ads agencyOptimizes to cost-per-form-fill and cost-per-click, bids into the vendor-owned category auction against SAP and the partner directory, and ships "certified gold partner" creative that confirms the sea of sameness — then reports cheap form fills from admins and students who will never run a transformation.Optimizes to cost-per-accepted-SQL defined with your AEs, abandons the unwinnable auction for partner-selection and go-live-risk intent plus precise LinkedIn targeting of the buying committee, and separates paid pipeline from vendor referrals in your CRM.

Generalist marketing agencyRuns the same paid playbook for an ERP firm, an e-commerce brand, and a clinic, with no read on the failed-go-live fear, the vendor-directory dynamic, the CFO–CIO–procurement committee structure, or the 9–18 month board-approved cycle that makes cost-per-form-fill meaningless.Brings market memory from 60+ B2B tech companies and 9+ years marketing to executive and technical buyers, including implementation partners in enterprise-software ecosystems — we know which creative answers the go-live fear and which targeting reaches the budget holder the directory never touches.

Freelancer / contractorCan launch campaigns and write ads, but rarely owns the buying-committee targeting strategy, the proof-led offer design, the AE feedback loop, or CRM attribution that separates paid from vendor-referred pipeline across a board-approved cycle.Owns the whole system — search and social, committee audiences and negatives, go-live-risk offers, creative, landing experiences, sales feedback, and end-to-end CRM tracking — and is accountable to accepted SQLs and signed SOWs, not form fills.

In-house marketer / growth teamOwns the strategy but is stretched across every channel and vendor relationship, lacks comparative benchmarks for what ERP paid should cost or convert at, and is often too close to the certification and tier narrative to lead with the delivery-risk proof that actually answers the buyer's fear.Adds senior paid execution aimed at the buying committee and the go-live fear, with ERP benchmarks — cost-per-accepted-SQL, lead-to-meeting rate — known before spending a dollar, and a clear separation from the vendor-relationship and directory management your in-house team already handles.

DIY / boost-the-postBoosts posts and runs broad category keywords on platform autopilot — paying premium prices to reach the widest, least-qualified audience and funding the platform's easiest conversions: form fills from admins and students the vendor's directory already filtered.Engineers targeting, negatives, offers, and bids to reach only in-ICP accounts and the buying-committee roles that sponsor a transformation, and proves in your CRM which spend became a signed SOW rather than trusting a form-fill count that hides the leak.

Commercial outcomes

Proof from the same playbook.

Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.

Selected results

$10Minbound pipeline per year
Relevant Software
Software development company · 3 years
- $1M revenue/year
- Cost per MQL & SQL halved
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
$5.5Mpipeline per year
Confidential client
Software development company · 3.5 years
- 140 SQLs/year
- $600K SEO revenue
Ran the full marketing function for 3.5 years — 140 SQLs and ~$600K in revenue per year from SEO alone, plus 10 MQLs/month from LLM recommendations.
ServicesFractional CMO · SEO · Appointment Funnels
“Their focus on results and true interest in making things work set them apart.”
— Content Manager
$1.8Minbound pipeline, built from zero
WeSoftYou
Software development company · 3 years
- 100% YoY SQL growth
- 207% traffic increase
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
— Maksym Petruk, CEO & Founder, WeSoftYou
28.88×return on ad spend
Intelvision
Staff augmentation company
- $240K revenue from Meta
- 5 deals in 12 months
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
— Yurii Kotula, CEO, Intelvision
$2Min deals sourced from ChatGPT
Computools
Software development company
- 2 enterprise deals from LLMs
- 3-month engagement
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
— COO, Computools
+1,413%organic traffic growth
DBB Software
Software development company · 3 years
- 28 SQLs from zero
- 3 deals won
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
— Volodymyr H., COO, DBB Software
+500%more SQLs from organic
Synebo
Salesforce consulting company
- 2.73× organic traffic
- MQL→SQL 17% → 29%
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
— Anna Senchenko, Marketing Lead, Synebo
2×more clients in 2024 vs 2023
Cieden
Product design agency · 9 months
- 133% more SQLs/month
- 2.4× organic traffic
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
80%of service pages in Google's top 5
Noltic
Salesforce consulting company · 9 months
- 20/25 pages top 5
- First SEO deals closed
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
— Anna Riabushenko, Head of Marketing, Noltic
2,000monthly organic visitors, from zero
Artkai
Software development company · 9 months
- DR 27 → 44
- 50+ leads generated
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
— Kos Chekanov, CEO & Founder, Artkai
15×AI-assistant traffic growth
Gapsy Studio
Design agency · 3 months
- +70% Google clicks
- First SQLs from SEO
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
104appointments from paid
Kitrum
Software development company
- 466 leads
- $25.79 cost per lead
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
— Lead of Marketing, Kitrum
$840customer acquisition cost
Split Development
Shopify development agency
- 66 leads at $38 CPL
- 3 deals in 4 months
Built paid funnels from scratch — $2,522 in ad spend returned 3 signed clients and 66 leads at $38 CPL in under 4 months.
ServicesMeta Ads · Fractional CMO
4 clientswon in the first 3 months
Hoverla Soft
Software development company · 3 months
- Marketing built from zero
- ABM + social selling
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
— CEO, Hoverla Soft
1 dealclosed in a single month
SolarSpark
Game development studio · 1 month
- Recommended by LLMs
- 2 commercial keywords
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
— CEO, SolarSpark
100%AI-search placement success
Baytech Consulting
Software development company
- 3 keywords, all LLMs
- Deal from paid funnels
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
— Partner, Baytech Consulting
#1AI recommendation in one month
Opsworks
DevOps company · 1 month
- Recommended by major LLMs
- 1 commercial keyword
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
6 SQLsin year one, from scratch
HBM
B2B tech company · 1 year
- 75 leads
- 22 MQLs
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
3 opportunitiesin two months from ABM
Riseapps
Healthcare software company · 2 months
- 13 ICP calls
- 2-month sprint
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
$34per booked intro call
Gointeger
Shopify development agency
- Positioning + website
- Booked-call funnel
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
$123per qualified ICP call
Omisoft
Software development company
- 76 leads
- 34 appointments
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
2 dealsfrom $42 leads
Rizz Group
AI video production company
- $42.34 CPL
- $1,482 spend
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Your case could be next.
Browse the full set of SEO and paid outcomes we’ve engineered.
See all case studies

Client signal

What B2B tech founders and CEOs say

5.0Across 14 verified client reviews on ClutchRead the reviews

Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.

Maksym PetrukCEO & Founder, WeSoftYou

Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.

Kos ChekanovCEO & Founder, Artkai

XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.

Yurii KotulaCEO, Intelvision

Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.

Anna SenchenkoMarketing Lead, Synebo

XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.

Volodymyr H.COO, DBB Software

Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.

Anna RiabushenkoHead of Marketing, Noltic

They were not just talking about AI search in theory; they knew how to approach it practically.

SolarSparkCEO

What impressed us most was their deep specialization in working with software development companies.

Baytech ConsultingPartner

They've brought structure, strong execution, and constant initiative to improve outcomes.

KitrumLead of Marketing

They operated with the discipline and initiative of an internal senior marketer.

ComputoolsCOO

Their ability to combine strategic vision with hands-on execution was particularly valuable.

Hoverla SoftCEO

Their focus on results and true interest in making things work set them apart.

InoxoftContent Manager

XQL Group's project management was exemplary.

EcrivioHead of Operations

The quality of their work is consistently high.

DataPlumbersFounder

FAQ

Questions about this service.

Let's talk.

Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.

Danylo FedirkoFounder

Book a growth strategy call

For B2B tech companies selling complex expertise to serious buyers.

B2B tech clients: 60+
Revenue generated: $30M+

Paid ads for ERP consulting firms that need to reach the CFO and CIO who fear a failed go-live — not more form fills from admins who will never run a transformation.

How the paid-ads system works for an ERP consulting firm

Diagnose the market

Compare against known B2B tech patterns

Choose the right growth path

Build the paid system

Optimize against CRM + sales feedback

Why XQL runs paid ads differently for an ERP consulting firm

Market memory

Faster diagnosis

Smarter channel selection

Sales feedback loop

CRM attribution

Why XQL vs the alternatives for an ERP consulting firm

Proof from the same playbook.

Relevant Software

Confidential client

WeSoftYou

Intelvision

Computools

DBB Software

Synebo

Cieden

Noltic

Artkai

Gapsy Studio

Kitrum

Split Development

Hoverla Soft

SolarSpark

Baytech Consulting

Opsworks

HBM

Riseapps

Gointeger

Omisoft

Rizz Group

Your case could be next.

What B2B tech founders and CEOs say

Questions about this service.

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