If you implement SAP, NetSuite or Dynamics 365, we're the paid ads agency that gets you in front of the CFO, CIO and VP of Operations before the RFP goes out. We report SQLs and signed SOWs.
We look at which platforms, industries and deal sizes you most want more of. Paid works best pushing one or two practices hard, so we start there.
Paid amplifies case studies and references, so we review those first. If the proof is thin, we'll tell you to build it before you spend on ads.
We set up search and LinkedIn campaigns, landing pages by platform and industry, and tracking that separates vendor-referred deals. Then we launch with a test plan.
Your AEs tell us which conversations had board backing and which were admins benchmarking options. That feedback changes bids, audiences and which offer the CFO sees next.
By the time an RFP lands, the buyer has half-decided. LinkedIn lets us reach the transformation committee months earlier, while they're still reading analyst reports and asking peers for references.
"Certified gold partner" sounds like the forty other firms in the vendor directory. We lead with delivery: how cutover went, how you handle problems after go-live and what the program really cost.
Your SAP or NetSuite channel and paid will touch the same accounts. We track them separately from first touch to SOW, so neither steals credit and you know which pipeline you own.
If paid isn't the right first move for your stage, we'll say so. We've built marketing from zero before: for DBB Software, a software development company, that meant 28 SQLs and 3 enterprise deals.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We plan and run your paid search, LinkedIn and Meta campaigns to reach the people who sponsor an ERP project, then track every lead to a signed SOW. For ERP firms that means skipping vendor-owned head terms, targeting the transformation committee by title and industry, and building offers that answer the fear of a failed go-live.
On those head terms, no. The vendor's own result and the directory listing sit above you. Paid search works on narrower searches that come up while a buyer picks a partner: implementation cost, go-live risk, platform comparisons for a vertical and migrations like S/4HANA. Volume is lower and intent is much higher. For most ERP firms, LinkedIn still gets the larger budget.
The build takes a few weeks, and first qualified conversations usually follow soon after launch. Board approval and the SOW come on your normal 9 to 18 month cycle. We report progress at each stage in the meantime (meetings, SQLs, procurement), so nobody has to wait a year to see whether the channel works.
Only if the tracking is sloppy. We separate vendor-referred and paid pipeline in your CRM from first touch to SOW. They're different conversations: a vendor referral arrives when the vendor routes it, while a CFO who engaged with your LinkedIn ad picked you before the shortlist narrowed. Keeping them apart shows which pipeline you own.
Your program is led by a senior marketer who sets the plan with you. Our in-house paid specialists build the search, LinkedIn and Meta campaigns, run tests and handle tracking, and content specialists write the offers and landing pages. Your side reviews platform and industry claims and joins a monthly call about which leads had real budget.
Paid buys speed and committee reach. SEO builds the demand that compounds underneath, on the same partner-selection and migration questions. AI search counts because AI assistants already cite the vendors on their own terms, and our work gets clients recommended at an 80% success rate. Many ERP firms run paid while SEO and AI search grow.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
