For companies that sell development, design, integration & AI services

2–5 qualified calls a week for software development companies.

  • No cold outreach
  • Results in days, not months
  • $30–$100 per qualified lead
  • Calls only with high-intent leads

Most outsourcing companies face the same problems.

  • SEO brings fewer leads, and lower intent.
  • Cold outreach gets ignored.
  • Upwork and Clutch don’t scale.

We’ve already tested this system with real ad budget across dozens of campaigns, identified what actually converts, and now deploy it for clients who want predictable lead flow.

While most agencies still think “there’s no B2B audience on Meta”, your competitors are already booking calls and signing contracts.

Real campaigns, real pipeline

A cost per SQL that pays for itself.

$66K+
ad spend
1,736
leads generated
$600–$800
cost per SQL

Against $50K+ deal sizes, that’s a fraction of what cold outreach or SEO spend to produce the same qualified pipeline.

How it works

From your offer to a booked, qualified call.

  1. 01

    We sharpen your offer & build the creatives

    We work on your offer and positioning, then produce the ad creatives that stop the right buyers — the companies that actually fit your ICP.

  2. 02

    Leads qualify themselves in the form

    Prospects fill out a form with qualification questions, so only the right company, role, and intent ever come through.

  3. 03

    They book a call with you

    Right after the form, qualified leads book a call straight into your calendar — no chasing, no back-and-forth.

  4. 04

    We sync to your CRM & work with sales

    Everything syncs into your CRM, and we work closely with your sales team to tighten follow-up and close the loop.

About XQL

Nine years inside software companies — across every channel that moves pipeline.

We’ve spent the last nine years marketing software development companies — SEO, content, demand generation, paid, ABM. Today we run 18 active clients, so we know exactly what each channel is good for and when to reach for it.

For booking qualified calls, Meta is the fast lane: nothing else puts a high-intent call on the calendar as quickly, or turns spend into booked pipeline as efficiently. Where SEO compounds over quarters, this delivers in days.

Ready when you are

Predictable booked calls, from €2,000/mo — ad budget included.

That’s all-in: your ad spend, the funnel build, the landing pages, and Meta Ads management — one monthly number, qualified calls landing straight in your calendar. Pick a slot and we’ll map your offer to the funnel on the call.

  • Ad budget included
  • Two-step funnel + landing pages
  • Meta Ads creative & management
  • Qualified calls booked to your calendar

Book the strategy call

30 min · free