We're a marketing agency for cloud consulting firms selling to cloud architects, platform leads and the CFO watching the bill. We run positioning, SEO, AI search and paid funnels, and report SQLs and closed deals from your CRM.
AWS Premier, Azure Solutions Partner and Google Cloud Partner status get you into the room, and every rival on the shortlist holds the same tier. A certified-engineers line on the homepage separates nobody. A specific workload, vertical or cost outcome does.
Buyers have watched a simple migration turn into an invoice nobody could explain, and the CFO remembers. They worry about runaway spend, lock-in and an architecture they can't maintain. Copy about speed and certifications skips the fear that decides the deal.
Marketplace listings and partner referrals feel like a growth engine until the hyperscaler shifts priorities, a competency lapses or your partner manager leaves. Many cloud firms have no demand of their own, and they only find out on a bad quarter.
AWS, Microsoft and Google documentation, plus global SIs with huge content budgets, hold terms like cloud migration and AWS consulting. Architects spot fluff in a sentence. You need the workload and outcome searches the big players skip, written well enough for a senior engineer.
We've marketed 60+ B2B tech companies over 9+ years, including IT outsourcing firms, DevOps shops and platform consultancies. In cloud, buyers hand you production access and a bill they already fear, so trust and cost come before features. Root-level access to the systems a business runs on gets vetted hard. We start by choosing a specialization the shortlist can't all claim. Then we build demand you own next to your co-sell pipeline and track deals through security review and the cost conversation.
The goal is pipeline you own alongside co-sell. We rarely run every step at once, and the order depends on your platform focus and your mix of projects and managed services.
We pick the workload, vertical or cost outcome you'll own and decide whether the message leads with migration projects or managed services. We map the committee (architect, platform lead, exec sponsor, CFO), set the channel mix against your ACV and put CRM attribution in place.
We rebuild case studies around spend reduced and risk removed, frame partner competencies as outcomes and publish your security posture with a plain account of what happens after go-live. These pages answer the platform lead and the CFO before the first call.
We target the searches hyperscalers and global SIs ignore: stack-specific migrations, cost optimization, well-architected reviews and platform comparisons. Service pages and case studies are built to rank and convert. This is demand that doesn't depend on a partner manager's quota.
Buyers now ask ChatGPT, Perplexity or Google's AI overviews for a migration or cost partner before they open a partner directory. We build the content and mentions those engines cite. We hit an 80% success rate getting clients recommended in AI search.
Landing pages, offers and paid campaigns book sales-ready meetings this quarter, which helps most when you launch a new managed-services offer. Every click ties to a meeting, SQL and deal in your CRM, tracked through security review and partner registration.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
The same standard applies to every market we work in: we measure marketing by qualified demand, accepted sales conversations, and revenue traced back to marketing inside the CRM.
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We help you win deals on something other than your partner tier. That means positioning on a workload or cost outcome, case studies built around spend and risk, SEO for searches the hyperscalers ignore, AI search visibility and paid funnels. We track every deal in your CRM, including the ones that start in co-sell.
That pipeline belongs to the platform. It can dry up when the hyperscaler shifts focus, a competency lapses or your partner manager changes. We keep co-sell running and build owned demand next to it with SEO, AI search, paid funnels and expert content. For DBB Software, a software development company, we built marketing from zero to 28 SQLs and 3 enterprise deals won.
On head terms like cloud migration, no, and we wouldn't try. We go after workload, platform and outcome searches: a particular stack migration, FinOps, well-architected reviews, platform comparisons. Across past engagements that kind of focus has produced 2.4x organic traffic in 9 months. Synebo, a Salesforce consultancy, got 500% more SQLs from niche organic search.
Paid funnels can book meetings within weeks. SEO and AI search around workload and cost themes compound over 6 to 12 months. Cloud deals go through security review and a cost conversation, so they often close later than other B2B tech. We usually run one fast channel and one compounding channel together, so you see early wins while the base builds.
After a call. We look at your platform focus, your split between projects and managed services, where pipeline comes from today and how long your sales cycle runs. Then we propose the channels, team and reporting. There's no fixed package, since a firm leaning on co-sell needs a different starting point from one with inbound already running.
Put cost at the front of your positioning. Case studies should open with the spend you cut. Service pages should cover FinOps, lock-in and what happens after go-live. The CFO who remembers the last surprise invoice is often the person who decides, and most cloud firm sites never speak to them.
A senior marketer leads it, owns the plan and reviews pipeline with you. In-house SEO, AI search, paid and content specialists do the work. For technical pages we interview your architects, and they review drafts before anything is published, so the detail holds up when an engineer reads it.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
