AI is the most expensive keyword auction in B2B, and it is full of the wrong clicks: students, competitors, and curious engineers with no budget. Paid media only pays back when it targets the specific buyer with a live initiative and routes them into a real sales conversation or a trial that converts. We build paid search, paid social, and appointment funnels around how AI-infra buyers actually evaluate, then wire every dollar to pipeline in your CRM, the discipline behind outcomes like Intelvision's 28.88x return on ad spend and booked-call funnels at $34 to $123 per qualified meeting.
We map the roles, accounts, and high-intent queries that signal a real AI evaluation, and audit your current spend and funnel against them, finding where budget leaks and which offers a technical buyer actually accepts. Sales-call intelligence grounds the picture in how buyers really decide.
We benchmark your situation against the B2B tech companies we run paid for: which offers book meetings, which targeting converts for a considered technical sale, what cost-per-qualified-meeting is realistic in your segment, so the plan starts from evidence, not an untested bid.
We allocate budget by expected pipeline: which queries and accounts to target first, which offers to lead with, how much to hold for retargeting the long cycle, and where SEO and AI Search should carry the load so you are not overpaying to rent demand you could own.
We execute, campaigns, creative, landing pages, appointment funnels, and retargeting, and run the operation day to day: bid and budget management, creative iteration, and fast lead routing to sales while intent is hot, so meetings get booked without becoming your team's job.
Every week we read the CRM, which campaigns, accounts, and offers produced qualified meetings and pipeline, and we listen to sales on lead quality. Winners get scaled, waste gets cut, and new objections become new creative. Paid becomes a managed pipeline channel judged on revenue, not a cost-per-click chart.
We run paid for B2B tech companies and know where the money leaks in this category: broad category keywords that pull researchers, "demo" offers a technical buyer ignores, and lead metrics that look good and close nothing. We start from the targeting, offers, and creative that book qualified meetings with technical buyers, because we have already learned which ones do and which ones just spend.
We audit your existing spend and funnel against the roles, accounts, and high-intent queries that signal a real AI evaluation, and find where budget leaks, wrong keywords, weak offers, slow follow-up. Within weeks you have a plan that reallocates spend toward booked meetings and trials, not a cheaper cost-per-click on a lead that never converts.
Paid is the fastest path to meetings now, but it is not always the right dollar, and we will say so. Some budget is best on paid search intent, some on account-based paid social against a named list, some held back for retargeting the long evaluation. Running the full stack, we sequence paid against SEO and AI Search so it books pipeline today while the compounding channels mature, instead of overpaying to rent demand you could own.
Your sales calls decide what the ads should say and who they should target: the objections that stall deals, the accounts that fit, the offers a technical buyer actually accepts. We sit close to sales, feed those signals into targeting, creative, and offer design, and prioritize the leads sales actually wants, so paid produces meetings that progress, not a volume of forms that clog the pipeline.
We instrument paid end to end and report on booked meetings, pipeline, and closed revenue by campaign, account, and offer, tied to your CRM through a long, multi-stakeholder cycle, not cost-per-click. That is how we have driven a 28.88x ROAS for Intelvision and booked qualified calls at $34 to $123, and how the paid budgets we run get judged on revenue rather than a dashboard nobody trusts.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
The AI keyword auction is priced high and crowded with the wrong clicks, researchers, students, competitors, curious engineers with no budget, so broad bidding funds everyone but your pipeline. It changes when you stop buying category clicks and start buying the specific buyer: high-intent evaluation and comparison queries, named accounts and roles on paid social, and an offer a technical buyer actually accepts. Paired with CRM attribution that judges spend on booked meetings and revenue, paid goes from a flattering cost-per-lead to a channel that produces qualified pipeline, the way it did for Intelvision at 28.88x ROAS.
Because a generic 'demo' asks a skeptical engineer to sit through a sales pitch. What converts is something they actually want and that proves depth: a technical deep-dive, a benchmark or eval against their scenario, an architecture review, or a real trial with guardrails. We design the offer around the buyer's evaluation, build the appointment funnel that books it, and route it to sales fast while intent is hot. The offer is usually the single biggest lever on whether paid produces meetings that progress.
Targeting discipline and the right signals. On search, that means bidding on high-intent evaluation and comparison queries rather than broad category terms, with aggressive negative keywords to exclude research and job-seeker traffic. On paid social, it means targeting named accounts and specific roles in your ICP rather than broad interest audiences. Then we feed CRM outcomes back so the platforms optimize toward qualified pipeline, not the cheap clicks their default automation chases.
Yes, and the message is the job. When the default is a good-enough cloud service already in their bill or a free open-source project, the ads and landing pages have to make the total-cost, reliability, and security case the default quietly loses on, targeted at the moment the buyer is weighing it. We run comparison and switching campaigns that meet the buyer mid-evaluation with that argument, so paid does not just generate demand, it reframes the decision in your favor.
Two ways. Retargeting keeps you present with proof across the months and multiple stakeholders a decision takes, so paid influences deals that close later, not just first clicks. And attribution tracks the full path in your CRM, booked meeting, opportunity, closed, by campaign and account, so a long cycle still reports on pipeline and revenue. Judging paid on cost-per-click in a long-cycle sale is how budgets get wasted; judging it on sourced pipeline is how they get defended.
Paid can book qualified meetings within the first few weeks once targeting, offer, and funnel are live, which is exactly why it is the channel to run while SEO and AI Search compound. We report on booked meetings, pipeline, and ROAS by campaign, account, and offer, tied to your CRM, not cost-per-click. Across our work that discipline has produced a 28.88x ROAS for Intelvision and qualified booked calls at $34 to $123, with the exact numbers depending on your ACV and segment.
Because in a considered technical sale, the win is qualified pipeline, and that takes more than bid management. A PPC specialist optimizes clicks; platform automation optimizes cheap conversions; neither designs the offer a technical buyer accepts, builds the funnel, writes proof-led creative, or ties spend to revenue in your CRM. We run all of it as one system with a sales feedback loop, so paid is judged on booked meetings and closed revenue, run by people who know how AI buyers actually decide.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
