B2B paid advertising for cybersecurity vendors with a small, skeptical buyer pool. We target CISOs, security architects and GRC leads on LinkedIn and Google, then report the SQLs that clear security review.
We map how many CISOs, architects and GRC leads at your target accounts each platform can reach, then audit current spend for clicks from practitioners and job seekers.
We find the compliance, comparison and breach-response searches your buyers run when they go in market, and plan how LinkedIn keeps you in front of those accounts before that day.
Every ad, offer and landing page is written so a legal reviewer can check each claim against evidence you can produce. Creative that overpromises doesn't launch.
We follow paid-sourced deals through vendor risk assessment, security review and procurement in your CRM. Budget moves to the audiences whose meetings survive those stages.
Ad platforms are built for big audiences. Yours might be a few thousand people, so we set tight account and title targeting and a pipeline goal before the algorithm can drift toward cheap clicks.
A CISO who spots an absolute claim in an ad may forward it to legal halfway through an evaluation. We write precise copy anchored to proof, since trust is what a security vendor sells.
Your buyers block ads, refuse cookies and work on locked-down laptops. We expect gaps in platform data and judge paid on CRM records, where deal stages can't be blocked.
XQL has spent 9+ years marketing 60+ B2B tech companies whose buyers check every detail, and we track paid all the way to closed revenue. Senior marketers lead your account, with in-house paid specialists on daily campaign work.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We run LinkedIn, Google and sometimes Meta campaigns aimed at the small group of security leaders who could buy from you, then track those leads into your CRM. The work covers audience sizing, trigger-based search campaigns, legally safe creative, offers a CISO will accept and tracking that copes with ad blockers. You get reports on accepted SQLs and pipeline through security review.
LinkedIn is usually the main channel, because it lets you target named accounts by title and seniority. Google search catches buyers at a trigger moment, like a failed audit or a regulation deadline. Meta and retargeting can help over a long committee cycle, but they lose reach with privacy-hardened practitioners, so we use them carefully. We pick two or three and leave the rest out.
After a few weeks of setup, first qualified meetings tend to follow launch quickly. Revenue lands later, because security deals pass through vendor risk assessment, security review and procurement. We judge the first months on cost per accepted SQL and pipeline, then on closed-won as deals clear the committee. With high deal values, one win can repay a lot of ad spend.
We write every claim so you can back it up. Absolutes like "unbreachable" or "zero false positives" pull clicks, and they also get screenshotted during the evaluation. Our ads and landing pages use precise, qualified statements tied to evidence you can produce, like test results or customer references you're allowed to share. Your team approves all copy before launch.
Yes, if it does two jobs. Search ads capture the buyer on the day a breach in their sector, a failed audit or a regulation like NIS2 or DORA pushes them to act. Account-targeted LinkedIn ads keep you familiar to the rest of your list until that day comes. We weight spend toward the first job and keep the second lean.
A senior marketer runs your account and owns targeting, claim sign-off and reporting. Campaign builds and daily optimization sit with our in-house paid team, and your product team checks creative for accuracy. Paid pairs well with our SEO and AI search work, since security buyers research vendors in Google and in tools like ChatGPT long before they take a call.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
