Your buyers read LinkedIn long before they fill in a form. As a LinkedIn thought leadership agency for B2B tech, we draft posts in your founder's voice, run daily comments where buyers gather and track which accounts engage.
We review the founder's profile and posting history, who engages today and which posts died at forty impressions. Then we map the buyers and buying committee you want reading.
We decide who posts (the founder, a head of engineering, a solutions lead, the company page), which two or three formats fit your buyer and a cadence your team can keep.
A recurring 30 to 60 minute recorded session feeds the drafts. We write, schedule, comment daily and repurpose, and the founder reviews drafts async.
Each month we check engagement against the CRM and listen to what reps hear on calls. Objections that keep coming up become next month's posts.
We extract opinions your founder already holds and write them in their words. Technical buyers spot ghostwritten filler and engagement-bait questions quickly, and every empty post costs the founder credibility.
Good posts die when the only distribution is the publish button. Our daily comment plan puts your founder in the threads where target accounts already gather. We don't use pods, bought engagement or auto-posting tools.
We mine call recordings and lost-deal notes for the objections your reps keep fighting, then answer them in posts. By the time a buyer books a demo, they've already read your reply.
We track which target accounts engaged before raising a hand, ask new leads how they heard about you, and compare LinkedIn-touched deals with cold ones. We'll tell you when posts are only earning applause.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We run your founder's or expert's LinkedIn as a system. That covers the point of view, drafting posts in their voice, daily comments in the threads buyers read, profile updates and an editorial calendar. Every month we tie engagement to target accounts and pipeline in your CRM, so you can see which topics turn into sales conversations.
Personal profiles usually earn more reach and trust than a company page, so the founder tends to lead. A head of engineering or a solutions lead can carry real authority too and share the load. We use the company page and employee reposts to amplify those voices, and we pick the mix based on who's credible and willing.
Leading signals, like engagement from target accounts, profile views and inbound DMs, usually show in the first one to two months. LinkedIn-touched pipeline tends to appear in the CRM around months three to six. For Hoverla Soft, LinkedIn social selling was part of the marketing setup that won four new clients in the first 3 months.
That instinct is right, and it's why we never invent a persona. We start from opinions and lessons the founder already holds, usually pulled from a recorded conversation, and draft in their voice. They approve everything before it posts. If an engineer in your audience would roll their eyes at a draft, it doesn't go out.
A senior XQL marketer owns the strategy, and our team handles drafting, scheduling, daily comments, profile work, repurposing and reporting. The founder gives one recorded session of 30 to 60 minutes on a regular cadence, plus quick async reviews of drafts. The account keeps posting when the founder's week gets busy.
This service goes deep on one channel. Demand generation is the wider program that adds webinars, podcasts, newsletters and earned media. Many B2B tech companies start with LinkedIn because their buyers are already there, then add channels once it works. The same point of view also feeds founder personal branding, webinars and podcasts if you add them later.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
