We run webinar marketing for B2B tech companies end to end: topics engineers and executives clear an hour for, reminders that protect show rate, follow-up by segment and the pipeline each event sources, tracked in your CRM.
We review past webinars (registrations, show rate, what converted) and the questions buyers raise on sales calls. If your audience is still small, we may suggest borrowing a guest's audience first.
We pick one or two formats that fit your buyer and team, like a live technical workshop, an executive roundtable capped at twelve seats or an evergreen on-demand session.
We handle guest outreach, the registration flow, reminders, promotion and the live run-of-show. Your expert gives us a short prep session and the live hour.
After each event, reps get the attendee list and chat questions in the CRM. We report show rate, engagement and sourced and influenced pipeline, then pick the next topic from what converted.
The fastest way to empty a webinar is a product demo in disguise, and engineers can tell from the title. We build topics from the problems and objections your buyers raise with sales.
Often only a third to a half of registrants attend live. We protect show rate with calendar holds and reminders, and no-shows get their own replay sequence because they registered with intent.
Each recording becomes LinkedIn clips, a written recap, a newsletter edition and an on-demand asset. Our content and SEO specialists can turn the recap into a page that buyers and AI assistants keep finding.
Every registration, attendance and replay event syncs to the contact and account in your CRM. You see which target accounts showed up and how webinar-touched deals close compared with cold ones.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We run the whole program around the live hour: topic and title, guests, the registration page, reminders, promotion, run-of-show, segmented follow-up and repurposing. Registration and attendance sync to your CRM, so after each event you see which accounts showed up, what they asked and what pipeline followed. Your expert prepares briefly and presents.
That's the most common webinar problem in B2B. We add a one-click calendar hold at registration, reminders a few days out, the morning of and an hour before, and a title worth defending the slot for. We schedule in your buyers' time zone, usually Tuesday to Thursday mid-morning. No-shows get a replay sequence and go to sales as warm context.
Mostly into the weeks before and after the live hour. Promotion across LinkedIn, email, guest and partner channels fills the room, and follow-up plus repurposing is where much of the return comes from. A well-promoted quarterly flagship that books meetings usually beats a thin monthly slot nobody clears their calendar for.
The first event already gives you a read: registrations, show rate, which target accounts attended and which conversations reps opened afterward. Sourced and influenced pipeline builds as follow-up runs and moves at the pace of your sales cycle. A series compounds, because each recording joins an on-demand library that keeps capturing leads after the live date.
Yes, and early can be a good time. With a small list we borrow audiences: a guest or co-host whose followers match your ICP, a partner who pools their list with yours, and promotion through your founder's network. We'd start with one strong session that lives on as an evergreen asset, then add a regular slot once the audience grows.
A senior XQL marketer owns the program, and our team handles guest outreach, promotion, production, follow-up and reporting. Your founder or subject expert presents. Webinars pair well with LinkedIn thought leadership and content, since clips and recaps feed both. For a multi-channel program, our demand generation service runs webinars alongside podcasts, LinkedIn and newsletters.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
