# XQL Group > B2B marketing agency and growth partner for software and tech companies. XQL turns deep technical expertise into measurable pipeline and revenue, running marketing as a system tied to CRM outcomes rather than vanity metrics. XQL Group works with IT outsourcing firms, software development companies, B2B SaaS, cybersecurity, DevOps, data engineering, and cloud consultancies. Engagements range from fractional marketing leadership and go-to-market strategy to SEO and AI search, paid acquisition, demand generation, and account-based marketing. Founded by Danylo Fedirko; based in Spain, serving Europe, the UK, Ukraine, and the US. The pages below are HTML; /sitemap.xml lists every URL. ## Services - [All services](https://xql.group/services): full catalog of B2B tech marketing services, including service-by-industry pages. - [Fractional CMO](https://xql.group/services/fractional-cmo-b2b-tech): Senior marketing leadership and an operating cadence tied to revenue. - [AI Search Optimization](https://xql.group/services/ai-search-optimization): Show up in ChatGPT, Perplexity, and Google AI when buyers research. - [SEO for B2B Tech](https://xql.group/services/seo-b2b-tech-companies): Organic demand tied to pipeline, not vanity traffic. - [Appointment Funnels](https://xql.group/services/appointment-funnels): Paid acquisition that turns target accounts into accepted sales conversations. - [Demand Generation](https://xql.group/services/demand-generation-b2b-tech): Founder-led content, LinkedIn, and webinars that build durable demand. - [GTM Strategy](https://xql.group/services/gtm-strategy-b2b-tech): ICP, positioning, and a channel plan you can actually run. ## Industries - [All industries](https://xql.group/industries): how XQL approaches marketing for specific B2B tech verticals. - [Custom Software Development Companies](https://xql.group/industries/custom-software-development-companies) - [Marketing Agency for B2B SaaS Companies](https://xql.group/industries/b2b-saas-companies) - [Marketing Agency for Cybersecurity Companies](https://xql.group/industries/cybersecurity-companies) - [Marketing Agency for IT Outsourcing Companies](https://xql.group/industries/it-outsourcing-companies) - [Marketing Agency for Data Engineering Companies](https://xql.group/industries/data-engineering-companies) - [Marketing Agency for Product Design Agencies](https://xql.group/industries/product-design-agencies) - [Marketing Agency for AI Development Companies](https://xql.group/industries/ai-development-companies) - [Marketing Agency for DevOps Companies](https://xql.group/industries/devops-companies) - [Marketing Agency for Cloud Consulting Companies](https://xql.group/industries/cloud-consulting-companies) - [Marketing Agency for CRM Consultancies](https://xql.group/industries/crm-consultancies) - [Marketing Agency for ERP Consulting Firms](https://xql.group/industries/erp-consulting-firms) - [Marketing Agency for MSPs](https://xql.group/industries/managed-service-providers) - [Marketing Agency for IT Consulting Companies](https://xql.group/industries/it-consulting-companies) - [Marketing Agency for Staff Augmentation Companies](https://xql.group/industries/staff-augmentation-companies) - [Marketing Agency for HubSpot Partners](https://xql.group/industries/hubspot-consultancies) - [Marketing Agency for Salesforce Consultancies](https://xql.group/industries/salesforce-consultancies) - [Marketing Agency for Enterprise Software Companies](https://xql.group/industries/enterprise-software-companies) ## Case studies - [Case studies](https://xql.group/case-studies): client outcomes measured in pipeline and revenue. ## Insights - [Blog](https://xql.group/blog): articles on B2B tech marketing, fractional CMO, SEO/AEO, demand generation, and ABM. - [AI Search Optimization for B2B Tech: A Guide to AEO and GEO](https://xql.group/blog/ai-search-optimization-b2b-guide): Your B2B tech buyers now ask ChatGPT, Perplexity, and Google AI to shortlist vendors. This guide explains AI search optimization (AEO/GEO) for software and tech companies: how AI engines decide who to recommend, the two plays that get you cited and shortlisted, how to measure it, and what results look like. - [How to Build a B2B Website on Claude (No Dev Team Required)](https://xql.group/blog/how-to-build-a-b2b-website-on-claude): The complete, non-technical guide to building a fast, custom, genuinely professional B2B website by talking to Claude in plain English. The concept, a real cost comparison, the time-value case, the full step-by-step setup, migrating off WordPress/Webflow/Framer, and why this is where B2B web is heading. - [How to Hire a B2B Fractional CMO: A Founder's Guide](https://xql.group/blog/how-to-hire-a-b2b-fractional-cmo): A practical founder's guide to hiring a B2B fractional CMO: what they actually do, when you're ready for one, how to find and vet the right operator, what to pay, how to structure the engagement, and how to know within 90 days if it's working. - [10 Best B2B SEO Agencies for Tech & SaaS Companies](https://xql.group/blog/10-best-b2b-seo-agencies-for-tech-saas-companies): Organic search drives the majority of pipeline research for technical buyers, yet most teams still underinvest in it. Here is how to evaluate a B2B SEO partner that ties rankings to sales-qualified leads — plus a shortlist of agencies built for tech and SaaS growth. - [10 Reliable SaaS Account-Based Marketing Agencies in 2026](https://xql.group/blog/10-reliable-saas-account-based-marketing-agencies-in-2025): Scaling SaaS is no longer about broad ad campaigns — it is about precision, data, and a stage-fit partner. Here are 10 ABM agencies that turn high-value accounts into predictable, CRM-tracked revenue. - [Best 11 AEO Agencies to Promote B2B Companies in ChatGPT and Other LLMs](https://xql.group/blog/best-b2b-aeo-agencies): Answer Engine Optimization decides whether AI assistants understand, trust, and recommend your brand. Here are the leading AEO agencies for B2B companies, how each operates, and why AEO is now mission-critical for discoverability. - [Account-Based Marketing for B2B Tech Companies: The Complete Playbook](https://xql.group/blog/account-based-marketing-for-b2b-tech): ABM is not another tactic — it is how marketing should be done for high-ticket B2B software. A seven-chapter playbook covering what ABM is and why it works, aligning it to business goals and KPIs, building an ICP and selecting accounts, research and personalization, warm-up and multi-channel engagement, account activation, and scaling without diluting results. - [Best B2B Marketing Agencies for Software Development Firms and IT Outsourcing Companies](https://xql.group/blog/best-b2b-marketing-agencies-for-development-firms): Custom development and IT outsourcing sell to technical buyers across long, multi-stakeholder cycles. Here are 16 B2B marketing agencies that understand that market, compared side by side, and how to pick the right one. - [Best Fractional CMO Firms for B2B Software Companies](https://xql.group/blog/best-fractional-cmo-firms-for-b2b-software-companies): A full-time CMO can cost $200K+ a year and still be the wrong fit for your growth stage. Here is how to evaluate a fractional CMO firm for B2B software — and the firms worth shortlisting in 2025. - [Top ABM (Account-Based Marketing) Agencies in 2025](https://xql.group/blog/top-account-based-marketing-agencies-in-2025): B2B marketing has outgrown broad demand generation. Here are eight account-based marketing agencies that turn ABM strategy into predictable, CRM-tracked pipeline — and how to choose the right one. - [Top 15 Account-Based Marketing (ABM) Service Providers for B2B Tech Companies](https://xql.group/blog/abm-service-providers): B2B tech sales cycles run six to twelve months across a buying committee of six to ten people, and spray-and-pray lead gen rarely lands the accounts that matter. Here are 15 ABM service providers worth evaluating, from boutiques to enterprise consultancies and platform-integrated teams. - [Best B2B Marketing Consultants for B2B SaaS and B2B Tech Startups](https://xql.group/blog/best-b2b-marketing-consultants): Paid channels are pricier and buyers research in AI assistants, communities, and podcasts. Here are the leading B2B marketing consultants and fractional CMOs, how they operate, and what startups should know before hiring one. ## About - [About XQL Group](https://xql.group/about): the approach, the team, and the founder. - [Book a call](https://calendly.com/danylo-fedirko/intro-call): schedule an intro call with the founder. ## Optional - [Privacy policy](https://xql.group/privacy-policy) - [Terms of use](https://xql.group/terms) - [XML sitemap](https://xql.group/sitemap.xml): machine-readable list of every page on the site.