# XQL Group > B2B marketing agency and growth partner for software and tech companies. XQL turns deep technical expertise into measurable pipeline and revenue, running marketing as a system tied to CRM outcomes rather than vanity metrics. XQL Group works with IT outsourcing firms, software development companies, B2B SaaS, cybersecurity, DevOps, data engineering, and cloud consultancies. Engagements range from fractional marketing leadership and go-to-market strategy to SEO and AI search, paid acquisition, demand generation, and account-based marketing. Founded by Danylo Fedirko; based in Spain, serving Europe, the UK, Ukraine, and the US. The pages below are HTML; /sitemap.xml lists every URL. ## Services - [All services](https://xql.group/services): full catalog of B2B tech marketing services, including service-by-industry pages. - [Fractional CMO](https://xql.group/services/fractional-cmo-b2b-tech): Senior marketing leadership and an operating cadence tied to revenue. - [AI Search Optimization](https://xql.group/services/ai-search-optimization): Show up in ChatGPT, Perplexity, and Google AI when buyers research. - [SEO for B2B Tech](https://xql.group/services/seo-b2b-tech-companies): Organic demand tied to pipeline, not vanity traffic. - [Appointment Funnels](https://xql.group/services/appointment-funnels): Paid acquisition that turns target accounts into accepted sales conversations. - [Demand Generation](https://xql.group/services/demand-generation-b2b-tech): Founder-led content, LinkedIn, and webinars that build durable demand. - [GTM Strategy](https://xql.group/services/gtm-strategy-b2b-tech): ICP, positioning, and a channel plan you can actually run. ## Industries - [All industries](https://xql.group/industries): how XQL approaches marketing for specific B2B tech verticals. - [Custom Software Development Companies](https://xql.group/industries/custom-software-development-companies) - [Marketing Agency for B2B SaaS Companies](https://xql.group/industries/b2b-saas-companies) - [Marketing Agency for Cybersecurity Companies](https://xql.group/industries/cybersecurity-companies) - [Marketing Agency for IT Outsourcing Companies](https://xql.group/industries/it-outsourcing-companies) - [Marketing Agency for Data Engineering Companies](https://xql.group/industries/data-engineering-companies) - [Marketing Agency for Product Design Agencies](https://xql.group/industries/product-design-agencies) - [Marketing Agency for AI Development Companies](https://xql.group/industries/ai-development-companies) - [Marketing Agency for DevOps Companies](https://xql.group/industries/devops-companies) - [Marketing Agency for Cloud Consulting Companies](https://xql.group/industries/cloud-consulting-companies) - [Marketing Agency for CRM Consultancies](https://xql.group/industries/crm-consultancies) - [Marketing Agency for ERP Consulting Firms](https://xql.group/industries/erp-consulting-firms) - [Marketing Agency for MSPs](https://xql.group/industries/managed-service-providers) - [Marketing Agency for IT Consulting Companies](https://xql.group/industries/it-consulting-companies) - [Marketing Agency for Staff Augmentation Companies](https://xql.group/industries/staff-augmentation-companies) - [Marketing Agency for HubSpot Partners](https://xql.group/industries/hubspot-consultancies) - [Marketing Agency for Salesforce Consultancies](https://xql.group/industries/salesforce-consultancies) - [Marketing Agency for Enterprise Software Companies](https://xql.group/industries/enterprise-software-companies) - [Marketing Agency for Deep Tech Companies](https://xql.group/industries/deep-tech) - [Marketing Agency for Applied AI Companies](https://xql.group/industries/applied-ai-companies) - [Marketing Agency for Industrial & Manufacturing Software Companies](https://xql.group/industries/industrial-software-companies) - [Marketing Agency for Robotics & Physical AI Companies](https://xql.group/industries/robotics-physical-ai-companies) - [Marketing Agency for Semiconductor & Advanced Computing Companies](https://xql.group/industries/semiconductor-companies) - [Marketing Agency for Advanced Sensing & Photonics Companies](https://xql.group/industries/sensing-photonics-companies) - [Marketing Agency for Defense, Aerospace & Dual-Use Technology Companies](https://xql.group/industries/defense-aerospace-companies) - [Marketing Agency for Advanced MedTech, Biotech & Life-Science Tools](https://xql.group/industries/medtech-biotech-companies) - [Marketing Agency for Cloud Providers](https://xql.group/industries/cloud-providers) ## Case studies - [Case studies](https://xql.group/case-studies): client outcomes measured in pipeline and revenue. ## Insights - [Blog](https://xql.group/blog): articles on B2B tech marketing, fractional CMO, SEO/AEO, demand generation, and ABM. - [Top AI Search Optimization Agencies for IT Consulting Companies (2026)](https://xql.group/blog/top-ai-search-optimization-agencies-for-it-consulting-companies): The AI search optimization (AEO/GEO) agencies worth considering if you run an IT consulting or technology advisory firm and want to be named when a CIO, CTO, or digital transformation lead asks ChatGPT, Perplexity, or Google AI for the best consulting partner in your practice area. Ranked for 2026, with how we evaluated them and who each one fits. - [How to Show Up in Perplexity for B2B Buying Queries](https://xql.group/blog/how-to-rank-in-perplexity-for-b2b): Perplexity answers your buyer's vendor question with three to five named sources and nothing else. This guide explains how it retrieves and reranks those sources, why Google rankings only get a B2B software company halfway there, and the page, off-site, and technical work that earns the citation. - [Best B2B SEO Agencies for Enterprise Software Companies (2026)](https://xql.group/blog/best-b2b-seo-agencies-for-enterprise-software-companies): The B2B SEO agencies worth considering if you sell enterprise software and want organic search to produce qualified pipeline through a committee-driven, procurement-gated sale. Ranked for 2026, with how we evaluated them and who each one fits. - [Top AI Search Optimization Agencies for Enterprise Software Companies (2026)](https://xql.group/blog/top-ai-search-optimization-agencies-for-enterprise-software-companies): The AI search optimization (AEO/GEO) agencies worth considering if you sell enterprise software and want your platform named when a buying committee asks ChatGPT, Perplexity, Gemini, or Google AI for the best vendor in your category. Ranked for 2026, with how we evaluated them and who each one fits. - [7 Signs Your B2B Tech Company Needs a Fractional CMO](https://xql.group/blog/when-to-hire-a-fractional-cmo): The seven signs that a B2B software company has outgrown founder-led marketing, the three signs that point somewhere else instead, what a fractional CMO changes in the first 90 days, and how to score yourself in an afternoon. - [Best B2B SEO Agencies for IT Outsourcing Companies (2026)](https://xql.group/blog/best-b2b-seo-agencies-for-it-outsourcing-companies): The B2B SEO agencies worth considering if you run an IT outsourcing, nearshore, offshore, or staff-augmentation firm and want organic search to produce qualified pipeline, not just traffic. Ranked for 2026, with how we evaluated them and who each one fits. - [Top AI Search Optimization Agencies for IT Outsourcing Companies (2026)](https://xql.group/blog/top-ai-search-optimization-agencies-for-it-outsourcing-companies): The AI search optimization (AEO/GEO) agencies worth considering if you run a software development, nearshore, offshore, or staff augmentation firm and want to be named when a buyer asks ChatGPT, Perplexity, or Google AI for the best outsourcing partner in your category. Ranked for 2026, with how we evaluated them and who each one fits. - [Why B2B Buyers Now Build Shortlists with AI](https://xql.group/blog/why-b2b-buyers-build-shortlists-with-ai): The vendor shortlist is now assembled in ChatGPT and Gemini before anyone fills in a form. This guide covers the 2026 research on how B2B technology buyers use AI to narrow their options, what actually makes an assistant name one software company over another, and what a B2B tech team should change first. - [Best B2B SEO Agencies for Cloud Consulting Companies (2026)](https://xql.group/blog/best-b2b-seo-agencies-for-cloud-consulting-companies): The B2B SEO agencies worth considering if you run a cloud consulting firm and want organic search to produce qualified pipeline, not just traffic. Ranked for 2026, with how we evaluated them and who each one fits. - [Top AI Search Optimization Agencies for Cloud Consulting Companies (2026)](https://xql.group/blog/top-ai-search-optimization-agencies-for-cloud-consulting-companies): The AI search optimization (AEO/GEO) agencies worth considering if you run a cloud consulting company and want your firm named when a buyer asks ChatGPT, Perplexity, or Google AI for the best AWS, Azure, or Google Cloud migration and managed-cloud partner. Ranked for 2026, with how we evaluated them and who each one fits. - [Best B2B SEO Agencies for DevOps Companies (2026)](https://xql.group/blog/best-b2b-seo-agencies-for-devops-companies): The B2B SEO agencies worth considering if you build DevOps or platform tooling and want organic search to produce activated accounts and pipeline, not GitHub stars and free-tier signups. Ranked for 2026, with how we evaluated them and who each one fits. - [How to Optimize for Google AI Overviews (B2B Tech)](https://xql.group/blog/how-to-optimize-for-google-ai-overviews): Google now answers most B2B technology searches before anyone clicks. This guide explains how AI Overviews pick their sources, why top-10 rankings no longer guarantee a citation, and the concrete page-level and off-site work that gets a software or tech company quoted in the answer. - [Top AI Search Optimization Agencies for DevOps Companies (2026)](https://xql.group/blog/top-ai-search-optimization-agencies-for-devops-companies): The AI search optimization (AEO/GEO) agencies worth considering if you sell DevOps tooling or services and want your company named when a buyer asks ChatGPT, Perplexity, or Google AI for the best CI/CD, observability, platform-engineering, or managed-DevOps option. Ranked for 2026, with how we evaluated them and who each one fits. - [Best B2B SEO Agencies for Data Engineering Companies (2026)](https://xql.group/blog/best-b2b-seo-agencies-for-data-engineering-companies): The B2B SEO agencies worth considering if you build data platforms, pipelines, or analytics engineering and want organic search to produce qualified pipeline, not just traffic. Ranked for 2026, with how we evaluated them and who each one fits. - [Top AI Search Optimization Agencies for Data Engineering Companies (2026)](https://xql.group/blog/top-ai-search-optimization-agencies-for-data-engineering-companies): The AI search optimization (AEO/GEO) agencies worth considering if you run a data engineering company and want your firm named when a buyer asks ChatGPT, Perplexity, or Google AI for the best data platform, pipeline, or analytics engineering partner. Ranked for 2026, with how we evaluated them and who each one fits. - [Best AEO/GEO Agencies for B2B Tech (2026)](https://xql.group/blog/best-b2b-aeo-agencies): The AEO and GEO agencies worth considering if you run a B2B tech or SaaS company and want to be the brand ChatGPT, Perplexity, Google AI, and Gemini name and cite. Ranked for 2026, led by XQL Group, with how we evaluated them and who each one fits. - [Fractional CMO vs Full-Time CMO vs Agency: B2B Tech](https://xql.group/blog/fractional-cmo-vs-full-time-cmo-vs-agency): How B2B software companies should choose between a fractional CMO, a full-time CMO, and a marketing agency: real 2026 costs, who owns the number, speed to pipeline, exit risk, and the five questions that settle the decision. - [Best B2B SEO Agencies for AI Development Companies (2026)](https://xql.group/blog/best-b2b-seo-agencies-for-ai-development-companies): The B2B SEO agencies worth considering if you build AI and machine learning products or solutions and want organic search to produce qualified pipeline, not just traffic. Ranked for 2026, with how we evaluated them and who each one fits. - [Top AI Search Optimization Agencies for AI Development Companies (2026)](https://xql.group/blog/top-ai-search-optimization-agencies-for-ai-development-companies): The AI search optimization (AEO/GEO) agencies worth considering if you run an AI development company and want to get named when a buyer asks ChatGPT, Perplexity, or Google AI for the best firm to build their AI. Ranked for 2026, with how we evaluated them and who each one fits. - [How to Get Your B2B Company Recommended by ChatGPT](https://xql.group/blog/how-to-get-recommended-by-chatgpt): Your B2B buyers now ask ChatGPT which vendors to shortlist, and the shortlist decides the deal. This guide explains how ChatGPT actually chooses who to recommend, and the concrete plays that get a software or tech company named: owning a narrow category, making your pages quotable, and earning the independent mentions the assistant trusts. ## About - [About XQL Group](https://xql.group/about): the approach, the team, and the founder. - [Book a call](https://calendly.com/danylo-fedirko/intro-call): schedule an intro call with the founder. ## Optional - [Privacy policy](https://xql.group/privacy-policy) - [Terms of use](https://xql.group/terms) - [XML sitemap](https://xql.group/sitemap.xml): machine-readable list of every page on the site.