Semiconductor marketing breaks every SaaS playbook: a design-win cycle measured in years, a handful of accounts that matter, and an engineer buyer who trusts a datasheet and a benchmark over anything marketing says. XQL is built for that reality. We are specialists at marketing deeply technical products to engineer buyers on very long cycles, turning power, performance, and area, ecosystem credibility, and hard technical proof into positioning, account-based demand, and discoverability, and tying it to design wins and revenue in your CRM, not vanity traffic.
From first engagement to design-in, tape-out, and volume production, a semiconductor sale can run one to three years or more, and once you win a socket you hold it for the life of the product, while losing one locks you out for just as long. That changes marketing's job entirely: it is not lead-gen for a fast close, it is sustained technical credibility and relationship-building across a cycle where the payoff arrives quarters later. Marketing measured on this quarter's leads misreads the game and gets cut before a single design win it seeded ever shows up in revenue.
Unlike a broad SaaS TAM, a semiconductor company's real market is often a few dozen accounts, the OEMs, hyperscalers, and system builders who can design you in at volume. That makes broad demand generation the wrong tool and account-based everything the right one. Every target logo is known, named, and worth a disproportionate amount, so the marketing has to be precise, patient, and relationship-driven, reaching specific design engineers and architects inside specific accounts, not casting a wide net that wastes budget on a market that does not exist.
A chip, an IP core, or an EDA tool is chosen by design engineers and architects who evaluate on hard specifics: power, performance, and area, process node, benchmarks, the PDK, reference designs, and whether the datasheet holds up under scrutiny. They discount adjectives instantly and are allergic to anything that smells like marketing. Credibility is earned with technical substance, documentation an engineer can act on, honest benchmarks with conditions, application notes, reference designs, not with a campaign. Marketing that talks over the engineer or dumbs it down loses the only person who decides.
The default is the part, tool, or IP the customer already designed around, and switching means re-engineering, re-qualifying, and betting a product tape-out on you, a risk most teams avoid unless the gain is decisive. In EDA the incumbents are entrenched duopolists; in silicon and IP the switching cost is a re-design. Marketing has to make the case that the power, performance, area, or cost advantage is worth the risk and the effort of designing you in, and de-risk the switch with migration support, reference designs, and ecosystem proof, because inertia here is measured in product generations.
Many semiconductor companies are run by brilliant technologists who treat marketing as a datasheet and a trade-show booth, so there is no demand system, no positioning beyond specs, and no engine to build the reputation a long cycle needs. Compounding it, much of the best proof, who designed you in, what it achieved, is buried under NDAs, so the wins cannot be shouted. Marketing has to build credibility and demand within those constraints, through technical thought leadership, ecosystem presence, and carefully negotiated proof, rather than the case-study-and-logo playbook other categories rely on.
Design engineers research parts, IP, and tools the way everyone else researches now: a specific query, a datasheet hunt, a community thread, and increasingly an AI assistant asked for "low-power RISC-V cores for edge AI" or "EDA tools for advanced-node timing closure." If your part is not discoverable and credible where they look, at the exact technical query, you are never evaluated, no matter how good the silicon is. Being invisible to the engineer's first search quietly removes you from design-ins you never knew you lost.
We are not going to claim we are chip architects or that we have closed timing on an advanced node. We have not, and pretending otherwise is exactly what your engineer buyers are trained to detect and dismiss. What we are is specialists in marketing deeply technical products to engineer buyers on very long, high-stakes cycles, across 9+ years and 60+ B2B tech companies. The semiconductor buyer is an extreme version of a pattern we know well: intensely technical, data-driven, skeptical of marketing, and slow to commit, inside a market that is account-based by nature and measured in design wins over years. Our job is to learn your technology and your buyer's world fast through structured interviews with your engineers and customers, then build the technical credibility, account-based demand, and discoverability that a long design-win cycle requires, and to make sure you show up where engineers and AI engines look. We show our full portfolio here, honestly labelled, mostly software and technical-services companies, and we bring that transferable system, the technical-content discipline, the ABM rigor, the long-cycle attribution, to semiconductors rather than inventing chip logos we have not earned.
A default stack, built for a long, account-based, engineer-driven market where technical credibility is the whole game. We adapt it to your segment, buyer, and cycle, but this is the shape that works when the currency is design wins and the buyer trusts data over marketing.
Before spend, we replace spec-sheet-only or adjective-led messaging with a precise statement of your power, performance, area, cost, or ecosystem advantage, why it is worth the risk of designing you in, and the proof behind it, written so a design engineer and an architect both believe it. We map the accounts and the technical committee. Everything downstream inherits this.
We make the evidence an engineer needs easy to find and impossible to dismiss: honest benchmarks with conditions, datasheets and documentation that hold up, application notes and reference designs they can build from, PDK and toolchain support, and ecosystem and interoperability proof. In this category these assets are the marketing, and we produce them through interviews with your engineers.
We own the specific technical queries engineers run, part, IP, tool, and problem searches, and build the thought-leadership authority a long cycle needs, with content deep enough that a skeptical engineer trusts it. This is the slow-compounding base that makes you findable and credible at the moment of technical research, where most semiconductor firms are invisible.
Engineers increasingly ask ChatGPT, Claude, and Perplexity for parts, IP, and tools by technical requirement before they dig into datasheets. AI Search optimization builds the credible mentions, clean entity data, and technical context the engines rely on to name you. Across our work this drives roughly 80% AI Search recommendation success and first inbound leads from LLMs inside 30 days.
Because the market is a named set of accounts, ABM is the core motion, not a tactic. We run precise, technically credible campaigns reaching the specific design engineers, architects, and decision-makers inside your target OEMs, hyperscalers, and system builders, plus the ecosystem and developer enablement that builds preference before an RFQ, the work that seeds design wins.
We connect every touch to your CRM and track the long path, engagement, design-in, tape-out, production, so a multi-year cycle still reports on one revenue line and marketing is judged on design wins, not this quarter's leads. Reporting answers which accounts and activities are advancing toward a socket, which is how patience becomes defensible investment.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
The same standard applies to every market we work in: we measure marketing by qualified demand, accepted sales conversations, and revenue traced back to marketing inside the CRM.
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
It is a B2B marketing agency built for companies selling chips, IP, EDA tools, equipment, or advanced-computing platforms into a market defined by multi-year design-win cycles, a handful of whale accounts, and engineer buyers who trust data over messaging. That is a different discipline from SaaS marketing: it is account-based, technical-credibility-first, and measured in design wins over years, not leads this quarter. XQL specializes in that motion, technical proof, ABM, and long-cycle attribution, and ties it to revenue in your CRM.
No, and we will not pretend to be, because your engineer buyers detect and dismiss exactly that. We are experts at marketing deeply technical products to skeptical engineer buyers on very long, account-based cycles. We learn your technology and your buyer's world fast through structured interviews with your engineers and customers, then build the technical credibility, ABM, and discoverability a design-win cycle needs. You own the silicon; we make the right engineers, in the right accounts, and the AI engines they consult, understand why it wins.
Because the buyer and the motion are the constant. A skeptical, data-driven engineer buyer inside a named, account-based market with a very long cycle is a pattern we have marketed to for years; semiconductors push it to the extreme but do not change the physics, earn credibility with technical substance, run ABM against named accounts, attribute over a long cycle. We show our full portfolio honestly labelled rather than inventing chip logos, and we bring the transferable system that produced those results.
By instrumenting the whole path and judging marketing on the right currency: design wins, not this quarter's leads. We track engagement, design-in, tape-out, and production in your CRM, and report on which accounts and activities are advancing toward a socket, so the value marketing seeds is visible long before it shows up as revenue. That is the only honest way to run semiconductor marketing, and it is what keeps the investment funded through a multi-year cycle instead of cut before a design win it created ever lands.
Broad demand generation is largely pointless here, and trying it wastes budget, we agree. That is exactly why the core motion is account-based. When every target is a known, named, disproportionately valuable account, the work is precise ABM, reaching the specific design engineers, architects, and decision-makers inside those accounts with technically credible messaging, plus the ecosystem presence and discoverability that build preference before an RFQ. We build demand where your market actually is, a named set of accounts, not a TAM that does not exist.
By building credibility within the constraint and negotiating what proof we can. Much of the strongest evidence, who designed you in and what it achieved, is locked under NDA, so we lean on the proof that is publishable: honest benchmarks with conditions, reference designs, application notes, technical thought leadership, ecosystem and interoperability evidence, and anonymized or carefully negotiated results. In a market where engineers trust technical substance over logos anyway, that publishable technical depth often does more than a named case study would.
ABM and paid can open conversations with target accounts within the first months; technical SEO and AI Search compound over quarters; and design wins themselves land over the full multi-year cycle. We report against your CRM on the leading indicators that matter, target-account engagement, design-in progress, and eventually production revenue, not this quarter's lead count. That long-cycle discipline is how our portfolio reached $30M+ in CRM-tracked marketing-led revenue and 133% SQL growth per quarter across faster-moving segments.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
