We're a positioning and messaging agency for B2B tech companies whose site could swap logos with a competitor's. We find why buyers pick you in won and lost deal interviews, and we track win rate in your CRM.
We interview your founders, best closers and customers, read won and lost deal notes, and audit how your site, deck and outbound describe you today.
We check each claim against what competitors already say. Words like enterprise-grade and end-to-end usually go first because everyone uses them. What's left is the ground you can own.
We present the frame, differentiators and value proposition with the reasoning behind each, plus the claims we'd cut. Your leadership team decides before any copy gets written.
We rewrite the core pages, brief sales and baseline win rate against named competitors, stall reasons and cycle length. After launch we sharpen what lands on calls and cut what doesn't.
Your best differentiator is often something your top closer already says on calls and nobody ever wrote down. We find it in recordings and lost-deal notes before anyone opens a whiteboard.
The engineer wants architecture and proof, the economic buyer wants risk and ROI, and the sponsor needs a story to repeat upward. Most tech messaging speaks to the engineer alone. We write a track for each of them.
We map the new story onto the deck, outbound and call talk tracks your reps use every day. DBB Software's COO credits us with defining their marketing strategy and establishing their unique value proposition.
We measure positioning by win rate against named alternatives and how often deals stall on the points it should settle. The same CRM discipline has tracked $30M+ in marketing-led revenue for our clients.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We decide how you should be compared and why you win, then write it down so everyone says it the same way. Positioning covers the competitive frame, your differentiators and the value proposition. Messaging is how that shows up on the site, in decks, ads and sales calls. We do both in one engagement, built from interviews with your customers and sales team.
Usually from how you work, who you're most credible for, or how you frame the buyer's problem. Features rarely hold up, because a rival can copy the claim. We find candidates by interviewing your best closers and customers and reading lost-deal notes, then test each one against what your main competitors already say. If a competitor could echo it word for word, it's out.
Start where buyers make up their minds. For most B2B tech companies that's the homepage, the main service or product pages, the pitch deck and the first outbound touches. We rewrite those first and brief sales on the talk track. Ads, case studies and the rest of the site follow once the language holds up on live calls.
The diagnosis takes weeks. Rollout depends on how many pages, decks and teams need to change. The first signal comes from sales calls, where reps hear whether buyers repeat the new language back. Win rate and cycle length take longer to move, so we baseline them before launch and read them each quarter after.
A senior XQL marketer leads the project and runs the interviews, with our content specialists writing the messaging guide and page copy. From you we need founders and top reps for interviews, access to call recordings and CRM notes, and leadership time for the decision meeting. Sales gets a working session at rollout so the new language sticks.
Positioning comes first because every channel repeats it. If your ICP and channel mix are also unclear, a GTM strategy engagement includes a positioning workstream. Once the story is set, our SEO, content and sales enablement teams work from the same messaging guide, so your search pages, site and sales assets all say the same thing.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
