Cloud consulting firms hire XQL as their paid ads agency when the AWS or Azure badge stops setting them apart. We reach architects and the CFO watching the cloud bill, and track migration and managed-services deals in your CRM.
We review your current ads and pages for lines every competitor shares, like certified engineers and partner tier, then find the cost and risk angles that actually set you apart.
A migration buyer worries you'll disappear after cutover. A managed-services buyer wants proof you'll run their environment for the long term. Each gets separate campaigns, offers and landing pages.
LinkedIn campaigns target finance and FinOps roles at accounts that fit, using cost-governance offers. Google search covers workload and comparison terms where architects are already looking.
We follow paid deals through security review, the cost conversation and partner registration in your CRM, so co-sell and paid never claim the same deal twice.
Every firm on the shortlist has the same Premier or Solutions Partner badge. We lead with cost governance, post-go-live operations and reference architectures, the things a buyer can't infer from a badge.
The person who signs off cloud spend rarely searches for a consultancy or reads migration blogs. LinkedIn targeting by finance role and account is one of the few ways to get your cost story in front of them.
Co-sell pipeline depends on a hyperscaler's priorities and a partner manager's quota. Paid builds a channel you control, tracked as its own source so you know exactly what it adds.
Cloud deals come from a short list of accounts, which suits ABM and LinkedIn. That work won Hoverla Soft four new clients in its first 3 months, and one ABM campaign booked Riseapps 13 calls with ICP accounts.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We build and manage the paid search and paid social that bring a cloud consultancy qualified migration and managed-services buyers, then track those deals to revenue. The work includes committee targeting up to the CFO, search on workload and cost terms, offers like a FinOps assessment, trust signals for security review and CRM stages for partner registration.
Keep them out of your core plan. Those terms belong to the hyperscalers' own documentation and global SIs with much bigger budgets, and many clicks come from engineers reading a how-to. We bid on workload, cost and comparison searches, and spend the rest on LinkedIn, where you can reach the architect and the CFO by role.
Campaigns go live after a few weeks of setup, and qualified leads tend to follow quickly. Deals close later, because buyers handing over production access run a security review and a cost conversation before they sign. We report accepted SQLs and pipeline from the first month, and won deals as they clear those gates.
Because co-sell is distribution you rent. It looks great in a good quarter and shrinks fast if the hyperscaler shifts focus or your partner manager's quota changes. Paid builds demand you own. We track paid and partner-sourced leads as separate sources and register paid deals with the partner program where that helps, so nothing gets counted twice.
A senior marketer is accountable for your plan, offers and reporting. Builds and daily optimization are done by our in-house paid team, with content specialists writing the creative. Your architects review technical claims before anything launches, since cloud buyers read reference architectures closely. We market your engineering skill and leave the engineering to you.
Paid brings pipeline this quarter. SEO on workload, migration and FinOps topics builds demand that compounds, and AI search covers buyers who ask ChatGPT or Perplexity which partner to use. The cost and comparison searches that convert in paid usually show us which organic pages to build first, so the channels share one plan.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
