B2B paid advertising for IT consulting companies competing with the Big Four. We put your thinking in front of CIOs and CFOs while the shortlist is still forming, and track advisory engagements in your CRM.
If your message sounds like every global SI, no ad budget will fix it. We check positioning first and tell you plainly if it needs work before you spend.
We list the roles that can sign or veto (technology sponsor, CFO, procurement, internal validators) and decide what each one needs to see from you.
Point-of-view ads and assessment offers go live on LinkedIn first. A narrow search account and retargeting follow once we can see which ideas get senior engagement.
Every month your partners and AEs tell us which leads were advisory conversations with budget and which were requests for extra hands. We adjust targeting and offers from there.
Nobody can test your judgment before buying it. Our creative shows specific calls you help clients make, such as whether a global SI will staff seniors or swap in juniors, so a CIO sees how you think.
Broad terms like "digital transformation consulting" belong to the Big Four. We win on narrow sector searches and on LinkedIn, where a boutique can reach the right CIO without outbidding anyone.
A lead asking for three contractors is a different business from a CIO scoping a modernization. We tag and report them apart, so paid is judged on the advisory work you want to grow.
For WeSoftYou we rebuilt inbound from zero into $1.8M in pipeline. For HBM, a B2B tech company, our GTM strategy, paid funnels and LinkedIn work produced 75 leads and its first qualified pipeline in year one.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Yes, if the ads show judgment. Referrals plateau and miss buyers who've never met you. We use LinkedIn to reach CIOs, CFOs and transformation leads at the right company size and sector, narrow search to catch decision-stage research, and offers like a technology assessment so a buyer can test your thinking before committing a full budget.
Roles first, keywords second. On LinkedIn that's the CIO, VP of IT, CFO and procurement lead at companies above your minimum engagement size. In search, skip "IT consulting" and "digital transformation" and bid on sector and comparison queries, like "technology assessment for [sector] transformation" or advisory pricing. Those searches come from people with a live decision.
Qualified conversations can start soon after launch, once a few weeks of setup are done. Signed engagements follow your cycle. For pace, our ABM campaign and LinkedIn work for Hoverla Soft, a software development company, landed four new clients in the first three months. We report meetings, SQLs and RFP stages along the way so your partners see progress.
By being more specific and showing up at the right moment. Nobody gets fired for hiring Accenture, so your ads have to make choosing you feel safe: sector depth, named outcomes and access to senior people. LinkedIn lets you reach the exact CIO without bidding against a global media budget, and the big firms rarely chase narrow sector searches.
The lead is a senior marketer. In-house paid specialists run campaigns, bidding and tracking, and content specialists write the point-of-view ads and offers. Your partners give us the raw thinking, usually in a short interview, and check that the creative sounds like them. Your AEs join a monthly review of which leads were real advisory conversations.
Paid is the fast lever. SEO on sector and comparison questions builds authority over time, and ranking for a buyer's question is a credibility signal of its own. AI search puts you on the list when a CIO or their analyst asks ChatGPT for a consulting firm, where the Big Four's brand counts for less. We plan all three together.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
