XQL is a paid ads agency for B2B tech companies. We run LinkedIn, Meta and Google campaigns aimed at the people who sign off on a technical purchase, and we report accepted SQLs and closed revenue straight from your CRM.
We go through your ad accounts, your CRM and last year's closed deals. You'll see where spend reaches people who'll never buy, and which accounts and job titles actually convert.
We pick the one or two channels that fit your buyer, write the offers and ads, build landing pages and connect tracking to your CRM before anything goes live.
Campaigns start with tight audiences. Your sales team marks which leads were real, and we send that data back to the platforms so they learn what a buyer looks like.
Money moves to the campaigns that produce accepted SQLs and opportunities. Ads that only win clicks get cut. Each month you get pipeline and revenue by campaign.
We've run marketing for 60+ B2B tech companies across 9+ years. An engineer who checks every claim and a CFO who signs the contract are the normal case for us, so we plan campaigns for both.
A cheap lead your sales team rejects is wasted money. We set goals on accepted SQLs and pipeline, and our clients' own CRMs show $30M+ in marketing-led revenue from our work.
Meta campaigns for Intelvision, a staff augmentation firm, returned 28.88x on ad spend. Kitrum, a software development company, got 466 leads and 104 booked appointments from one paid channel.
Senior marketers lead the work, with in-house paid, SEO, AI search and content specialists behind them. If another channel should come before paid, we'll say so and help you plan it.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We plan, build and manage your paid campaigns, then prove what they produced. That covers audiences on LinkedIn, Meta and Google, offers and ad creative, landing pages, conversion tracking and budget management. The part most agencies skip is the link to sales: we import accepted SQLs back into the platforms and report pipeline and revenue from your CRM, so you know which campaigns earn their budget.
Usually LinkedIn plus one other. LinkedIn lets you target by company, job title and seniority, which suits a defined buying committee. Google search catches people already comparing vendors. Meta is cheaper for retargeting and works well for some offers. We put most of the budget on the one or two channels where your buyer and deal size convert, and we don't spread it thin across every network.
Setup takes a few weeks: audiences, offers, landing pages and tracking. Qualified leads usually show up within the first few weeks after launch. Cost per accepted lead then improves over the following months as we tune creative and audiences against what your sales team accepts. Closed revenue follows your normal sales cycle, which for most B2B tech deals runs for months.
Your campaigns are probably optimizing for the cheapest form fill. Left on default, the platforms find whoever converts most easily, often students, job seekers and very small companies. We tighten targeting to your ICP and buying committee, add qualifying questions and send accepted-SQL data back as offline conversions. The platforms then learn to find people like your real buyers. Leads cost more, and more of them turn into pipeline.
A senior marketer leads your account and owns the plan, the offers and the reporting. Our in-house paid specialists build and manage the campaigns day to day, and content and design people handle creative and landing pages. You get one point of contact, and nobody learns paid on your budget.
Paid Ads is the full paid program: demand and pipeline across LinkedIn, Meta and Google search. Appointment Funnels is one specific play inside paid, a funnel built only to book qualified sales calls. Many clients run both. Paid also works alongside our SEO and AI search services, and we'll recommend the right starting point for your stage.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
