28.88×return on ad spend
Intelvision
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
- $240K revenue from Meta
- 5 deals in 12 months
Service · Paid Ads
Paid ads for B2B tech companies that need qualified pipeline, not a dashboard full of cheap clicks.
Paid social (LinkedIn, Meta) and paid search engineered around your ICP and buying committee — optimized for accepted sales conversations and CRM-tracked revenue, not the cheapest possible lead.
- B2B tech companies worked with
- 60+
- Years marketing to technical & executive buyers
- 9+
- CRM-tracked marketing-led revenue
- $30M+
- AI Search recommendation success rate
- 80%
- ICP and buying-committee audience definitions across LinkedIn, Meta, and paid search.
- Offer and creative strategy built for technical and executive buyers (not generic lead magnets).
- Campaign build and management across paid social and search.
- Conversion-optimized landing pages tied to each offer.
- Full tracking + offline-conversion import so platforms optimize on accepted SQLs.
- Retargeting and sequencing across the buying journey.
- Budget pacing, bid strategy, and creative iteration.
- Weekly spend, cost-per-accepted-lead, and pipeline reporting against the CRM.
How the system works
How the system works
Diagnose the market
We map the ICP, the offers that earn attention, and where paid demand currently leaks into unqualified leads.
Compare against known B2B tech patterns
We benchmark audiences, offers, and creative against what has produced accepted SQLs for comparable firms.
Choose the right growth path
We set the channel mix, offer, and budget that fit your deal size and sales capacity.
Build the service system
We launch campaigns, landing pages, tracking, and the offline-conversion feedback as one connected paid system.
Optimize against CRM and sales feedback
We tune audiences, creative, and bids against accepted-SQL and revenue data every week.
The XQL difference
How XQL runs paid differently
- 01
Market memory
Paid acquisition run across 60+ B2B tech companies tells us which offers, audiences, and creative angles produce accepted conversations versus cheap noise.
- 02
Faster diagnosis
We start from known-good structures for technical buyers instead of burning budget testing blind for months.
- 03
Smarter channel selection
We weight LinkedIn, Meta, and paid search by where your specific buyer and budget actually convert — not a one-size media plan.
- 04
Sales feedback loop
Your team flags which leads were real opportunities, and we feed that back as offline conversions so the platforms optimize toward revenue, not form-fills.
- 05
CRM attribution
Every lead is tracked into the CRM by campaign and audience, so spend is judged on accepted SQLs and closed revenue.
Why XQL vs alternatives
Why XQL vs the alternatives
DimensionTypical approachThe XQL way
Paid-ads agencyReports clicks, CPL, and impressions with no line to revenue.Optimizes to accepted SQLs and CRM-tracked pipeline.
Generalist agencyRuns the same playbook it uses for e-commerce or local services.Builds paid for complex, high-ACV B2B tech buying committees.
FreelancerManages the ad account but has no offer, creative, or sales loop.Pairs media buying with offer, creative, and a weekly sales feedback loop.
In-house marketerOften stretched thin with limited paid depth across channels.Adds senior cross-channel paid execution and CRM attribution.
Appointment Funnels (XQL)A focused booked-call funnel — one specific paid play.Paid Ads is the broader program; we run either or both as the plan dictates.
Commercial outcomes
Proof from the same playbook.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Selected results
Senior operators on every account. Never a junior pod.
Client signal
What B2B tech founders and CEOs say
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
FAQ
Questions about this service.
Paid Ads is the broader paid program — demand and pipeline across LinkedIn, Meta, and search. Appointment Funnels is a specific play within paid: a funnel engineered purely to book qualified sales calls. Many clients run both; we recommend the right starting point for your stage.
Primarily LinkedIn and Meta for paid social plus Google for high-intent search, weighted to where your buyer and budget convert. We don't spread thin across every channel.
We target the buying committee, build offers for serious buyers, gate where appropriate, and feed accepted-SQL data back as offline conversions so the platforms optimize toward revenue instead of the cheapest form-fill.
Enough to learn and scale on at least one channel — we'll recommend a realistic floor for your deal size and goals, and scale only what produces accepted pipeline.
Qualified leads usually appear within the first few weeks; cost-per-accepted-lead improves over the following months as creative and audiences tune against sales feedback.
Every lead is tracked into your CRM by campaign and audience, and we report accepted SQLs, opportunities, and closed revenue — not vanity click metrics.
Ready when you are
Let's talk.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
Danylo FedirkoFounder
For B2B tech companies selling complex expertise to serious buyers.
- B2B tech clients
- 60+
- Revenue generated
- $30M+
