Case studies

Proof, measured in pipeline.

Real engagements with software and tech-services companies — and the numbers they produced.

  • 2,000monthly organic visitors, from zero

    Stood up SEO as a new acquisition channel — domain rating 27 to 45, 50+ leads, and 88 articles in nine months.

    • DR 27 → 44
    • 50+ leads generated

    Artkai

    SEO
  • 100%AI-search placement success

    Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.

    • 3 keywords, all LLMs
    • Deal from paid funnels

    Baytech Consulting

    AI Search
  • more clients in 2024 vs 2023

    Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.

    • 133% more SQLs/month
    • 2.4× organic traffic

    Cieden

    SEO
  • $2Min deals sourced from ChatGPT

    Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.

    • 2 enterprise deals from LLMs
    • 3-month engagement

    Computools

    AI Search
  • $5.5Mpipeline per year

    Ran the full marketing function for 3.5 years — 140 SQLs and ~$600K in revenue per year from SEO alone, plus 10 MQLs/month from LLM recommendations.

    • 140 SQLs/year
    • $600K SEO revenue

    Confidential

    Fractional CMO
  • +1,413%organic traffic growth

    Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.

    • 28 SQLs from zero
    • 3 deals won

    DBB Software

    Fractional CMO
  • 15×AI-assistant traffic growth

    After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.

    • +70% Google clicks
    • First SQLs from SEO

    Gapsy Studio

    AI Search
  • $34per booked intro call

    Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.

    • Positioning + website
    • Booked-call funnel

    Gointeger

    Paid
  • 6 SQLsin year one, from scratch

    Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.

    • 75 leads
    • 22 MQLs

    HBM

    Fractional CMO
  • 4 clientswon in the first 3 months

    Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.

    • Marketing built from zero
    • ABM + social selling

    Hoverla Soft

    ABM
  • 28.88×return on ad spend

    Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.

    • $240K revenue from Meta
    • 5 deals in 12 months

    Intelvision

    Paid
  • 104appointments from paid

    Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.

    • 466 leads
    • $25.79 cost per lead

    Kitrum

    Paid
  • 80%of service pages in Google's top 5

    Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.

    • 20/25 pages top 5
    • First SEO deals closed

    Noltic

    SEO
  • $123per qualified ICP call

    A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.

    • 76 leads
    • 34 appointments

    Omisoft

    Paid
  • #1AI recommendation in one month

    Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.

    • Recommended by major LLMs
    • 1 commercial keyword

    Opsworks

    AI Search
  • $10Minbound pipeline per year

    Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.

    • $1M revenue/year
    • Cost per MQL & SQL halved

    Relevant Software

    Fractional CMO
  • 3 opportunitiesin two months from ABM

    A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.

    • 13 ICP calls
    • 2-month sprint

    Riseapps

    ABM
  • 2 dealsfrom $42 leads

    Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.

    • $42.34 CPL
    • $1,482 spend

    Rizz Group

    Paid
  • 1 dealclosed in a single month

    Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.

    • Recommended by LLMs
    • 2 commercial keywords

    SolarSpark

    AI Search
  • $840customer acquisition cost

    Built paid funnels from scratch — $2,522 in ad spend returned 3 signed clients and 66 leads at $38 CPL in under 4 months.

    • 66 leads at $38 CPL
    • 3 deals in 4 months

    Split Development

    Paid
  • +500%more SQLs from organic

    Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.

    • 2.73× organic traffic
    • MQL→SQL 17% → 29%

    Synebo

    SEO
  • $1.8Minbound pipeline, built from zero

    Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.

    • 100% YoY SQL growth
    • 207% traffic increase

    WeSoftYou

    SEO
Ready when you are

Let's talk.

Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.

Danylo FedirkoFounder

For B2B tech companies selling complex expertise to serious buyers.

B2B tech clients
60+
Revenue generated
$30M+
Danylo Fedirko, Founder of XQL Group
Danylo FedirkoFounder, XQL Group
Let’s talk

Book a call with me.

I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.

30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.

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