A paid ads agency for product design studios that want founders and product VPs on the calendar. We manage LinkedIn, Meta and Google ads and track scoped inquiries through to signed projects in your CRM.
We look at who actually likes, clicks and fills in your forms today. In many studio accounts, the algorithm has drifted toward an audience of other designers.
We rebuild targeting around the champion and the signer at your ideal accounts, and give each a message of their own: craft for the designer, business outcomes for the founder.
Creative is produced to your standard, with outcome-led case studies up front. Every landing page qualifies by project type and budget before anyone books a call.
One scoped project can pay for a quarter of spend, so we track inquiries through proposals to signed work. Budget goes to the angles that produce real projects.
Beautiful ads draw likes from peers, and the platforms read that as success. We suppress practitioners who can't sign and steer spend toward founders and VPs at the accounts you want.
Cieden and Gapsy Studio are design agencies we've grown through SEO, AI search and fractional CMO work. Cieden doubled its client count in 2024 versus 2023. That knowledge of studio buyers goes into your paid program.
For Split Development, a Shopify development agency, $2,522 in ad spend brought 66 leads and 3 signed clients in under 4 months. Gointeger, another agency, booked qualified intro calls at $34 each.
Studios win a few large projects a year, so CPL and click-through say little. We report scoped meetings, proposals and won projects from your CRM, the same records behind the $30M+ in marketing-led revenue our clients have logged.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Campaigns on LinkedIn, Meta and Google bring a studio scoped project inquiries from people who can sign. That includes audiences built around founders and product VPs, creative that matches your portfolio, offers for the designer who champions you and the executive who approves, qualifying landing pages and CRM reporting through to won projects.
LinkedIn usually comes first, because you can reach founders, CEOs and product VPs at the company sizes you want. Google search covers buyers already looking, with terms like "app redesign agency" or "product design agency for [vertical]". Meta is good for retargeting people who've seen your work and for founder-led video. Budget follows wherever scoped inquiries come from.
Setup takes a few weeks, including creative held to your portfolio's standard. Scoped inquiries can start soon after launch. Signed projects depend on how long your clients take to decide, often a few months for a multi-stakeholder design engagement. As a reference point, Split Development, a Shopify agency, signed 3 clients in under 4 months of paid.
On default settings, yes. Designers engage most with beautiful ads, the platform reads that as success and finds more of them, and the founder who signs sees fewer of your ads. We target by title, seniority and company, suppress design roles where the platforms allow it and import accepted inquiries so bidding learns who actually buys.
Paid is the fastest lever when referrals plateau, a big client leaves or you want to test a new vertical or productized offer. It rents demand, so it stops when spend stops. That's why plenty of studios run it next to SEO, which builds demand you keep. If your offer or site needs work first, we'll say so plainly.
One senior marketer owns the account. Our paid specialists run campaigns and content specialists write copy. Your designers can own the visuals if you prefer. Paid Ads is the full program across LinkedIn, Meta and Google. Appointment Funnels is one focused play inside it, built purely to book qualified design conversations.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
