Commercial and dual-use buyers, potential partners, technical talent, and investors increasingly form their first impression of you by asking ChatGPT, Claude, or Perplexity. The engines answer from the unclassified web, and for a defense-tech or dual-use company that picture is often thin, outdated, or wrong. We shape what the assistants say about you on the public side, accurate, credible, and cited, within your security and ITAR constraints. We do not touch classified or controlled material; we make the discoverable side represent you well. Across our work we get clients recommended at roughly an 80% success rate.
We map the unclassified prompts your public audiences ask and run them across the major engines, recording where the assistants are wrong, thin, or omit you, and which sources they trust, with the security boundary defined alongside your compliance function.
We benchmark how the engines represent you against how they represent peers and incumbents, and against the AEO patterns from the 60+ B2B tech companies we run, so we know which content and signals will correct the picture fastest.
We prioritize by outcome value: which unclassified prompts to own for buyers, partners, talent, and investors, which shareable content to make citation-ready, which ecosystem mentions to earn, and where SEO and brand should carry the rest, all inside the agreed boundary.
We execute on the public side: citation-ready shareable content, accurate entity and structured data, and the ecosystem-mention strategy, everything cleared against your constraints, so the assistants represent you accurately and credibly.
We monitor how the assistants represent you, tie AI-referred interest to buyer, partner, talent, and investor outcomes in your funnels, and refine, correcting inaccuracies and expanding the prompts you own, always within the boundary. AI Search becomes a managed, accountable public-facing channel.
We run AI Search across 60+ B2B tech companies and get them recommended at roughly an 80% success rate. We know how the engines assemble a picture of a company and which unclassified content and third-party signals they retrieve, so we can fix a thin or wrong public picture efficiently, on the discoverable side, without touching anything sensitive.
We run the prompts your public audiences would, commercial and dual-use buyers, partners, candidates, investors, and record what the assistants currently say about you, where they are wrong or thin, and which sources they cite. Within weeks you have a clear, constraint-aware picture of the gap and a prioritized plan to correct it.
AI Search is one public surface; unclassified SEO, ecosystem presence, and brand are others. Running the full stack, and respecting the security boundary, we sequence AEO against the rest of your public-facing GTM so it moves the outcomes that matter here, buyer, partner, talent, and investor interest, not a vanity screenshot.
Your team and your compliance function know what is shareable and what the real public questions are. We turn that into the exact unclassified prompts we target and the accurate, cleared content that answers them, so the assistants represent you correctly where your public audiences look, and never anywhere they should not.
We instrument the public side end to end, presence and accuracy for your target prompts, AI-referred sessions, and the buyer, partner, talent, and investor interest they produce, in your CRM and hiring and investor funnels. That makes AI-search work an accountable contributor to real outcomes, not an untracked branding exercise.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Yes, when it is done strictly on the unclassified side and constraint-first, which is how we work. We do not touch classified or export-controlled material, and we define the public boundary with your security and compliance function before anything ships. AEO here is about making sure your accurate, shareable story exists on the open web so the assistants represent you correctly, not about surfacing anything sensitive. Done this way, it reduces risk, an inaccurate AI picture is itself a problem, rather than creating it.
Because program offices are not the only audience that matters, and they are not who AEO targets. Commercial and dual-use buyers, potential partners, technical and cleared-eligible talent, and investors all form first impressions through AI and search, and for a defense-tech or dual-use company those are high-value, marketing-influenceable outcomes. If the assistants describe you thinly or wrongly, you lose hires, partners, and investor interest you never see. AEO makes the public picture accurate and credible for exactly those audiences.
That is one of the most common and valuable things we do here. When your impressive work is unmentionable, the public web is thin, and the models fill the gap with outdated or incorrect information. We make your accurate, shareable story, what you do, your dual-use and commercial value, your credibility markers, exist on the open web in a form the engines can lift correctly, and seed the ecosystem mentions that corroborate it. Over time the assistants stop guessing and start representing you accurately, all without touching anything sensitive.
By working constraint-first and in coordination with your compliance function. Before any content ships, we agree the public boundary, what can be said, what cannot, and everything we do stays inside it. We do not handle classified or export-controlled material, and we build credibility only on what is shareable. In a sector where a careless post is a real problem, that disciplined, cleared-against-your-constraints approach is the whole point, and it is why a constraint-aware partner beats a generic agency that does not know the line exists.
Yes, and those are often the highest-value near-term outcomes for a defense-tech or dual-use company. Candidates and investors research you through search and AI, and a thin or wrong picture costs you both. The same unclassified AEO and brand work that makes buyers and partners see you accurately also makes technical and cleared-eligible talent and investors see a credible, serious company, and we tie that interest to your hiring and investor funnels as real, measured outcomes.
Because this sector punishes a generalist's blind spots. A general AEO shop ignores the security constraints, risks surfacing something it should not, and does not understand the audiences that actually matter here. We work constraint-first with your compliance function, correct and expand your accurate public picture strictly on the unclassified side, target the commercial, dual-use, talent, and investor prompts that matter, and tie the interest to real outcomes. You get AEO run by people who respect the line and know how to build credibility within it.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
