XQL Group · B2B marketing agency

Paid Ads for HubSpot Consultancies

A paid ads agency for HubSpot partners, run to the standard your own prospects will judge you by. We target searches like "HubSpot migration agency", reach the CEO who signs the retainer and report meetings and revenue in your HubSpot.

B2B tech companies worked with
60+
Years marketing to technical & executive buyers
9+
CRM-tracked marketing-led revenue
$30M+
AI Search recommendation success rate
80%
  1. A search account on decision-stage terms: "Salesforce to HubSpot migration", "HubSpot implementation partner for SaaS", "HubSpot RevOps agency" and "HubSpot onboarding cost".
  2. Negatives for in-house marketers looking for tips, students in HubSpot courses, job seekers and "what is inbound" traffic.
  3. Two LinkedIn tracks: one for the RevOps or marketing lead who checks your depth, one for the CEO, COO or CMO who signs.
  4. Offers with a defined output, like a migration scoping brief, a RevOps audit or an onboarding assessment, in place of "book a free consultation".
  5. Ads and landing pages built for your strongest vertical and HubSpot motion, leading with pipeline generated and migrations delivered.
  6. Meta retargeting for firms that read your migration or case-study pages but haven't asked for an engagement yet.
  7. Attribution in your HubSpot from ad click to closed retainer, set up the way you'd set it up for a client.
How the system works

How it works

  1. Audit it like a buyer would

    We review your current ads, audiences and landing pages the way a RevOps director would. Generic copy and a thin funnel cost you credibility, so those get fixed first.

  2. Choose motions and segments

    We pick the HubSpot motions (migration, implementation, RevOps, integration) and verticals where your proof is strongest, plus the firm sizes your retainer fits.

  3. Build both tracks

    Search, practitioner LinkedIn, executive LinkedIn and retargeting launch together, with HubSpot tracking live from the first click. Offers get tested from the first week.

  4. Count partner-qualified meetings

    Each month we review with your AEs which meetings came with a live HubSpot decision and budget. Spend moves toward those segments, and the negative list grows.

The XQL difference

Why HubSpot partners pick XQL

  • 01

    Your ads are a work sample

    Prospects read your campaigns as a preview of what you'd build for them. We hold every audience, ad and landing page to the standard a marketing-literate buyer expects from an agency.

  • 02

    We reach the executive who signs

    The directory reaches people already browsing partners. The CEO or COO who approves the retainer rarely does that, so LinkedIn targeting by title and company size gets your case in front of them first.

  • 03

    Tight paid funnels with real numbers

    Our Meta appointment funnels for Kitrum, a software development company, produced 466 leads and 104 booked sales conversations. For Baytech Consulting, the same kind of funnel closed a deal on top of their AI search work.

  • 04

    Pipeline when referrals go quiet

    Directory points and rep referrals dip when a big client offboards or you enter a new vertical. Paid is the lever you can turn up that quarter, and it's tracked in HubSpot so you see the return.

Why XQL vs alternatives

XQL vs the usual alternatives

DimensionTypical approachThe XQL way
Running paid in-houseYou know HubSpot and marketing, yet billable client work wins every week and your own campaigns drift.A senior marketer and paid team who treat your account as a client account, with nothing billable pulling them away.
HubSpot Solutions Directory and rep referralsReal pipeline, though gated by tier points and rep relationships you can't scale on demand.Adds a channel you control and can turn up in the quarter referrals slow down.
A white-label PPC partnerRuns broad "HubSpot agency" terms and generic creative, the exact output your own clients pay you to avoid.Narrow migration, vertical and RevOps terms, with creative written for a buyer who knows marketing.
A freelance LinkedIn ads specialistCan launch campaigns but rarely owns search, offers, two-buyer creative and HubSpot attribution together.One team owns the whole funnel and answers for partner-qualified meetings and closed retainers.
Commercial outcomes

Proof from the same playbook.

Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.

Selected results
  • $10Minbound pipeline per year

    Relevant Software

    Software development company · 3 years
    • $1M revenue/year
    • Cost per MQL & SQL halved

    Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.

    ServicesFractional CMO · SEO · Demand Generation · Paid Ads

  • Senior operators on every account. Never a junior pod.
  • $5.5Mpipeline per year

    Confidential client

    Software development company · 3.5 years
    • 140 SQLs/year
    • $600K SEO revenue

    Ran the full marketing function for 3.5 years: 140 SQLs and ~$600K in revenue per year from SEO alone, plus 10 MQLs/month from LLM recommendations.

    ServicesFractional CMO · SEO · Appointment Funnels

    “Their focus on results and true interest in making things work set them apart.”

    — Content Manager
  • $1.8Minbound pipeline, built from zero

    WeSoftYou

    Software development company · 3 years
    • 100% YoY SQL growth
    • 207% traffic increase

    Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.

    ServicesFractional CMO · SEO · Demand Generation

    “We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”

    — Maksym Petruk, CEO & Founder, WeSoftYou
  • 28.88×return on ad spend

    Intelvision

    Staff augmentation company
    • $240K revenue from Meta
    • 5 deals in 12 months

    Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.

    ServicesMeta Ads · Fractional CMO · AI Search

    “Their expertise and proactiveness have impressed our team.”

    — Yurii Kotula, CEO, Intelvision
  • $2Min deals sourced from ChatGPT

    Computools

    Software development company
    • 2 enterprise deals from LLMs
    • 3-month engagement

    Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.

    ServicesAI Search · Fractional CMO · Meta Ads

    “They operated with the discipline and initiative of an internal senior marketer.”

    — COO, Computools
  • +1,413%organic traffic growth

    DBB Software

    Software development company · 3 years
    • 28 SQLs from zero
    • 3 deals won

    Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.

    ServicesFractional CMO · SEO · AI Search · Meta Ads

    “They defined a clear marketing strategy and established our unique value proposition.”

    — Volodymyr H., COO, DBB Software
  • +500%more SQLs from organic

    Synebo

    Salesforce consulting company
    • 2.73× organic traffic
    • MQL→SQL 17% → 29%

    Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.

    ServicesSEO · Content Marketing

    “We have started receiving our first inbound requests.”

    — Anna Senchenko, Marketing Lead, Synebo
  • 2×more clients in 2024 vs 2023

    Cieden

    Product design agency · 9 months
    • 133% more SQLs/month
    • 2.4× organic traffic

    Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.

    ServicesSEO · Fractional CMO

  • 80%of service pages in Google's top 5

    Noltic

    Salesforce consulting company · 9 months
    • 20/25 pages top 5
    • First SEO deals closed

    Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.

    ServicesSEO · Fractional CMO · Content Marketing

    “XQL Group's marketing expertise is a hallmark of the engagement.”

    — Anna Riabushenko, Head of Marketing, Noltic
  • 2,000monthly organic visitors, from zero

    Artkai

    Software development company · 9 months
    • DR 27 → 44
    • 50+ leads generated

    Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.

    ServicesSEO

    “Their subject matter expertise is highly impressive.”

    — Kos Chekanov, CEO & Founder, Artkai
  • 15×AI-assistant traffic growth

    Gapsy Studio

    Design agency · 3 months
    • +70% Google clicks
    • First SQLs from SEO

    After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.

    ServicesSEO · AI Search

  • 104appointments from paid

    Kitrum

    Software development company
    • 466 leads
    • $25.79 cost per lead

    Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.

    ServicesAppointment Funnels · Meta Ads

    “They've brought structure, strong execution, and constant initiative.”

    — Lead of Marketing, Kitrum
  • $840customer acquisition cost

    Split Development

    Shopify development agency
    • 66 leads at $38 CPL
    • 3 deals in 4 months

    Built paid funnels from scratch. $2,522 in ad spend returned 3 signed clients and 66 leads at $38 CPL in under 4 months.

    ServicesMeta Ads · Fractional CMO

  • 4 clientswon in the first 3 months

    Hoverla Soft

    Software development company · 3 months
    • Marketing built from zero
    • ABM + social selling

    Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.

    ServicesFractional CMO · ABM · LinkedIn

    “Their ability to combine strategic vision with hands-on execution was particularly valuable.”

    — CEO, Hoverla Soft
  • 1 dealclosed in a single month

    SolarSpark

    Game development studio · 1 month
    • Recommended by LLMs
    • 2 commercial keywords

    Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.

    ServicesAI Search · AEO/GEO · Website

    “They knew how to approach AI search practically, not just in theory.”

    — CEO, SolarSpark
  • 100%AI-search placement success

    Baytech Consulting

    Software development company
    • 3 keywords, all LLMs
    • Deal from paid funnels

    Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.

    ServicesAI Search · Appointment Funnels

    “What impressed us most was their deep specialization with software development companies.”

    — Partner, Baytech Consulting
  • #1AI recommendation in one month

    Opsworks

    DevOps company · 1 month
    • Recommended by major LLMs
    • 1 commercial keyword

    Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.

    ServicesAI Search · AEO/GEO

  • 6 SQLsin year one, from scratch

    HBM

    B2B tech company · 1 year
    • 75 leads
    • 22 MQLs

    Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.

    ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search

  • 3 opportunitiesin two months from ABM

    Riseapps

    Healthcare software company · 2 months
    • 13 ICP calls
    • 2-month sprint

    A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.

    ServicesABM

  • $34per booked intro call

    Gointeger

    Shopify development agency
    • Positioning + website
    • Booked-call funnel

    Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.

    ServicesAppointment Funnels · Positioning · Website

  • $123per qualified ICP call

    Omisoft

    Software development company
    • 76 leads
    • 34 appointments

    A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.

    ServicesAppointment Funnels · Meta Ads

  • 2 dealsfrom $42 leads

    Rizz Group

    AI video production company
    • $42.34 CPL
    • $1,482 spend

    Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.

    ServicesAppointment Funnels · Meta Ads

  • Your case could be next.

    Browse the full set of SEO and paid outcomes we’ve engineered.

    See all case studies
Client signal

What B2B tech founders and CEOs say

Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Maksym PetrukCEO & Founder, WeSoftYou
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
Kos ChekanovCEO & Founder, Artkai
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Yurii KotulaCEO, Intelvision
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
Anna SenchenkoMarketing Lead, Synebo
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Volodymyr H.COO, DBB Software
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
Anna RiabushenkoHead of Marketing, Noltic
They were not just talking about AI search in theory; they knew how to approach it practically.
SolarSparkCEO
What impressed us most was their deep specialization in working with software development companies.
Baytech ConsultingPartner
They've brought structure, strong execution, and constant initiative to improve outcomes.
KitrumLead of Marketing
They operated with the discipline and initiative of an internal senior marketer.
ComputoolsCOO
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Hoverla SoftCEO
Their focus on results and true interest in making things work set them apart.
InoxoftContent Manager
XQL Group's project management was exemplary.
EcrivioHead of Operations
The quality of their work is consistently high.
DataPlumbersFounder
FAQ

Questions about this service.

More questions?

Bring your growth constraint to a call and leave with a plan.

Book a strategy call

We run your paid search, LinkedIn and Meta campaigns so you show up while a company with HubSpot in hand picks a partner. We bid on migration, vertical and RevOps searches, run separate LinkedIn tracks for the practitioner and the executive, build offers with a clear output and track everything in your HubSpot through to closed retainers.

Narrow ones tied to a live decision: "HubSpot migration agency", "Salesforce to HubSpot migration", "HubSpot implementation partner for [vertical]", "RevOps consultancy", "HubSpot vs. Salesforce for B2B" and tier searches like "Diamond HubSpot partner". Broad terms such as "inbound marketing agency" pull in-house marketers, students and rival agencies at the highest CPCs, so we leave them out.

If you already run LinkedIn, the fix is often the offer and the targeting, and meeting volume can move within the first month. Starting from scratch adds a few weeks of setup. Retainers still close on your normal committee cycle. As a benchmark from another agency client, Gointeger booked qualified intro calls at $34 each through our funnels.

Yes, and that's the brief we work to. A "certified, data-driven HubSpot agency" ad tells a RevOps director you can't position yourself. We write ads for the vertical and motion you serve best, lead with outcomes like pipeline generated and migrations scoped, and build landing pages and attribution you'd be happy to show a client.

We do. You get a senior marketer as the lead and a paid team that handles campaigns, creative, testing and HubSpot tracking. Your team keeps billing clients. We need someone to confirm technical claims about migrations or custom objects, and an AE to join a monthly review of which meetings were real.

Paid fills meetings this quarter. SEO and AI search build pipeline that costs less over time, and buyers now ask ChatGPT for HubSpot partners before they open the directory. Our AI search work gets clients recommended at an 80% success rate, and many partners start with paid while those channels build up.

Ready when you are

Let's talk.

Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.

Danylo FedirkoFounder

For B2B tech companies selling complex expertise to serious buyers.

B2B tech clients
60+
Revenue generated
$30M+
Danylo Fedirko, Founder of XQL Group
Danylo FedirkoFounder, XQL Group
Let’s talk

Book a call with me.

I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.

30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.

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