We're a marketing agency for MSPs and managed security providers. Your buyers are SMB and mid-market owners and IT leads choosing who runs their IT for years. We build local and vertical SEO, AI search and booked assessments, and report contract value from your CRM.
You run the same RMM and PSA and resell the same EDR and backup tools as the three MSPs down the road. A homepage full of vendor badges tells the buyer that anyone with those badges will do, so the only variable left is the per-seat price.
Most prospects already have an MSP, and plenty dislike it. They stay because re-documenting the environment, re-onboarding every endpoint and risking downtime feels worse. They also wonder whether you'll still answer quickly in month eighteen, once the contract is signed and the attention fades.
Cyber insurance questionnaires, compliance mandates and breach headlines are why buyers re-evaluate their MSP at all. They want to know who keeps them secure and who's liable after a breach. An MSP still marketing generic managed IT loses to providers who talk about security directly.
Buyers shortlist through peer referrals, map results and review sites. One bad review, or a rival who owns "IT support in [city]", can keep you off the list. Meanwhile vendor MDF campaigns and peer-group templates hand every MSP the same blog posts and lead magnets.
An MSP deal is a multi-year contract, so one closed-won is worth far more than a project and should be reported that way. We've spent 9+ years marketing 60+ B2B tech companies, and for recurring-revenue businesses we report on contract value and recurring revenue influenced. In AI search, Opsworks, a DevOps company, was recommended by the major AI assistants for a commercial keyword within a month. Across clients, SEO has delivered 2.4x organic traffic in 9 months. For MSPs, we'd start with the local and compliance-vertical searches national providers skip.
Most MSPs need local trust first and wider reach later. A senior marketer orders the work by your region, verticals and service lines, and every contract is tracked in one CRM view.
We start with where your contracts come from today, then position you as the obvious managed IT or security partner for one kind of business: a vertical, a compliance regime or a company size. Before any spend, we set up CRM tracking that records contract value along with leads.
We target "managed IT for [vertical] in [region]", "co-managed IT vs outsourced", "how to switch MSPs without downtime" and cyber insurance questions. That includes map listings and location pages, the layer most national MSP content ignores.
Case studies written for the business owner, plus what most MSPs hide behind a logo wall: real SLAs, your security posture and stance on breach liability, and an onboarding plan that shows how you move them without downtime. We work on your review profile too.
Owners ask ChatGPT and Google's AI overviews for the best managed IT provider for their vertical and region, or whether they need an MSP or an MSSP. We work to get your firm named in those answers. We currently hit an 80% recommendation success rate in AI search.
Paid funnels with an IT or security assessment offer turn interest into booked conversations with someone who can sign. Your owner or vCIO shares a clear view on running IT for a specific kind of business on LinkedIn, and those leads land in the same CRM.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
The same standard applies to every market we work in: we measure marketing by qualified demand, accepted sales conversations, and revenue traced back to marketing inside the CRM.
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We help MSPs and MSSPs win contracts beyond referrals and vendor templates. That means positioning around a vertical or compliance need, local and switching SEO, proof that lowers the risk of moving providers, AI search visibility and funnels that book assessments. We report contract value and recurring revenue from your CRM, so a multi-year deal counts for what it's worth.
Local and vertical SEO, including map listings and reviews, is the base for most MSPs, because buyers look for someone nearby. AI search counts now that owners ask ChatGPT for providers in their region. Paid assessment funnels bring meetings fast when you launch a service like co-managed security. Referrals stay valuable, and the rest gives you demand you control.
Paid funnels can book qualified assessments within weeks. Local, vertical and switching SEO plus AI search usually show traction in 4 to 6 months and compound over 6 to 12. MSP buyers move slowly because switching is risky, so we report pipeline, booked assessments and contract value by channel from your CRM.
It depends on your market, so we start with a call. A single-city MSP with one vertical needs a different plan than a multi-region provider adding managed security. We review your current lead sources, service lines and capacity to onboard new clients, then send a scope with services, team and reporting. There's no fixed price list.
Treat the fear of switching as your competitor. Buyers stay with providers they dislike because migration feels risky. We publish a clear onboarding plan, show how you document and move an environment, and answer what service looks like in month eighteen. Once the move looks safe, being better than the incumbent starts to count.
Because every MSP in your peer group runs the same playbook. The vendor-supplied blog posts, the "5 reasons you need managed IT" lead magnets and the co-branded decks all look alike to a buyer. Use MDF where it helps, and build your own content around your vertical, your SLAs and your security stance.
A senior marketer leads the account and plans the work with you. Our in-house specialists run SEO, AI search, paid and content. Your owner or vCIO gives short interviews so the content reflects how you really run IT and security, and approves anything technical before it's live.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
