We're a GTM strategy agency for B2B tech companies that sell to technical and executive buyers. We set the ICP, positioning and channel mix, hand you a roadmap your team can run, and report pipeline in your CRM.
We read your won and lost deals, pipeline data and call recordings, then interview founders and reps. We're looking for the one constraint holding pipeline back, whether that's a fuzzy ICP or a message three competitors could publish.
We compare your situation with what has worked and failed across 60+ B2B tech companies. Does your ICP have budget and authority? Do technical evaluators care about the differentiator you lead with?
We make the calls on ICP, positioning and channel mix, and we write down what to stop doing. You review each decision with us before it goes into the roadmap.
Your team, ours or a mix runs the roadmap. We track pipeline and revenue against it in your CRM, bring sales feedback back into the plan, and change course when the numbers say so.
Over 9+ years we've worked with dev shops, SaaS companies, cybersecurity firms and Salesforce partners. DBB Software's COO said we "defined a clear marketing strategy and established our unique value proposition."
We pick the two or three channels that fit your deal size, cycle and budget. Then we say plainly which ones to pause, even when it's a channel we offer ourselves.
Your reps know the lost-deal reasons and the phrases that close. We build positioning from their calls and check every channel bet against where your real deals started.
The roadmap names the pipeline and revenue metrics it should move, and we set up the CRM tracking to prove it. That habit has tracked $30M+ in marketing-led revenue for clients.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We make the expensive decisions before you spend: who you sell to, why they pick you, which channels reach them and in what order. You get an ICP, positioning, a messaging guide, a channel plan and a sequenced roadmap tied to pipeline metrics in your CRM. Your team can run it, or we can run parts of it with you.
It depends on your deal size, sales cycle and ICP. A high-ACV services firm with a long committee sale needs a different mix from a self-serve SaaS product. We look at where your real deals came from, weigh each channel's fit and cost, and pick two or three to carry pipeline. Everything else waits until those work.
The strategy takes a few weeks, which leaves room for sales interviews, a won and lost review and a pipeline audit. Pipeline timing depends on your cycle and the channels chosen. Past engagements have produced 133% SQL growth per quarter and 2.4x organic traffic in nine months, though your market and starting point set the pace.
Most teams have an audience, which isn't the same thing. "Mid-market software companies" describes a market, and a rep can't qualify against it. We test your current view against won and lost deals, then tighten it to firmographics, trigger events and the roles that sign. It usually gets narrower. Your reps end up with a list they can actually work.
Senior marketers lead every engagement. They run the interviews, make the strategic calls and present the plan. In-house SEO, AI search, paid and content specialists check that each channel bet is realistic before it goes into the roadmap. Your founders and sales lead join the key sessions, since they know the buyer better than anyone.
Strategy sets the direction. A fractional CMO engagement runs that plan month to month, managing the team and vendors and reporting to the board. Many clients start with GTM strategy, then bring us in as fractional CMO or to run SEO, AI search, paid or ABM. The strategy also stands on its own if your team is ready to run it.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
