Services

Growth services that connect to revenue.

Engage one capability or the whole operating system. Strategy sets direction, the channels execute against pipeline.

The growth operating system

One growth system. Strategy at the core, execution around it.

Most agencies sell channels. We run an operating model: strategy sets direction, the channels execute against pipeline, and analytics close the loop.

  • Strategy coreFractional CMO
  • GTM Strategy
  • Revenue SEO
  • ABM
  • LinkedIn
  • AEO / GEO
  • Demand Gen
What we run

Services that connect to revenue.

From €3,000/mo

Fractional CMO

Senior marketing leadership and an operating cadence tied to revenue.

  • Executive strategy & plan
  • Team & vendor management
  • KPIs & board-ready reporting
  • Channel prioritization

Best forTeams with a gap between founder, sales, and marketing.

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From €2,000/mo

AI Search Optimization

Get recommended by ChatGPT, Perplexity, and Google AI when buyers research.

  • Answer-engine optimization
  • Entity & citation building
  • LLM visibility tracking
  • Commercial-prompt coverage

Best forCategories where buyers research with AI assistants.

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From €1,500/mo

SEO for B2B Tech

Organic demand tied to pipeline, not vanity traffic.

  • Commercial content clusters
  • Service-page architecture
  • Technical fixes
  • Pipeline reporting

Best forSoftware firms with a site but weak organic pipeline.

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From €1,000/mo

Appointment Funnels

Paid acquisition that turns target accounts into accepted sales conversations.

  • Account & audience targeting
  • Offer & landing-page system
  • Paid acquisition engine
  • Sales alignment & handoff

Best forClear target accounts and strong deal size.

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Custom

Demand Generation

Founder-led content, LinkedIn, and webinars that build durable demand.

  • Founder positioning & content system
  • LinkedIn & social distribution
  • Webinars & podcasts
  • Demand capture & nurture

Best forFounders who want to be the channel.

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From €6,000

GTM Strategy

ICP, positioning, and a channel plan you can actually run.

  • ICP & value proposition
  • Positioning & narrative
  • Channel mix & roadmap
  • Practical marketing plan

Best forNew offers, markets, or repositioning.

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Engagements

Simple, senior pricing.

  1. Marketing Audit€1,000one-off
  2. Fractional CMO€3,000/moMost popular
  3. ABM Campaign€2,000/mo

Recommended engagement

Fractional CMO

€3,000/mo

Leadership, strategy, and execution orchestration.

  • Executive strategy & plan
  • Team & vendor management
  • KPI reporting & cadence
  • Channel prioritization
Book a strategy call

Also available: Revenue SEO €1,500/mo Consulting €300/h

The engagement

From audit to compounding pipeline.

  1. Diagnose

    Week 1-2

    Search, CRM, ICP, content, and technical audit to find the real growth constraints.

  2. Architect

    Week 3-4

    Content architecture, priority service pages, keyword clusters, and conversion tracking.

  3. Build

    Month 2-3

    Execute content, service pages, technical fixes, and a reporting cadence.

  4. Scale

    Month 4+

    Iterate on rankings, leads, SQLs, and pipeline influence, not publishing volume.

Commercial outcomes

Built around revenue, not marketing theater.

Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.

Selected results
  • $10Minbound pipeline per year

    Relevant Software

    Software development company · 3 years

    Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.

    Fractional CMOSEODemand GenerationPaid Ads
  • Senior operators on every account. Never a junior pod.
  • $5.5Mpipeline per year

    Confidential client

    Software development company · 3.5 years

    Ran the full marketing function for 3.5 years — 140 SQLs and ~$600K in revenue per year from SEO alone, plus 10 MQLs/month from LLM recommendations.

    Fractional CMOSEOAppointment Funnels

    Their focus on results and true interest in making things work set them apart.

    — Content Manager
  • $1.8Minbound pipeline, built from zero

    WeSoftYou

    Software development company · 3 years

    Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.

    Fractional CMOSEODemand Generation

    We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.

    — Maksym Petruk, CEO & Founder, WeSoftYou
  • 28.88×return on ad spend

    Intelvision

    Staff augmentation company

    Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.

    Meta AdsFractional CMOAI Search

    Their expertise and proactiveness have impressed our team.

    — Yurii Kotula, CEO, Intelvision
  • $2Min deals sourced from ChatGPT

    Computools

    Software development company

    Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.

    AI SearchFractional CMOMeta Ads

    They operated with the discipline and initiative of an internal senior marketer.

    — COO, Computools
  • +1,413%organic traffic growth

    DBB Software

    Software development company · 3 years

    Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.

    Fractional CMOSEOAI SearchMeta Ads

    They defined a clear marketing strategy and established our unique value proposition.

    — Volodymyr H., COO, DBB Software
  • +500%more SQLs from organic

    Synebo

    Salesforce consulting company

    Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.

    SEOContent Marketing

    We have started receiving our first inbound requests.

    — Anna Senchenko, Marketing Lead, Synebo
  • more clients in 2024 vs 2023

    Cieden

    Product design agency · 9 months

    Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.

    SEOFractional CMO
  • 80%of service pages in Google's top 5

    Noltic

    Salesforce consulting company · 9 months

    Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.

    SEOFractional CMOContent Marketing

    XQL Group's marketing expertise is a hallmark of the engagement.

    — Anna Riabushenko, Head of Marketing, Noltic
  • 2,000monthly organic visitors, from zero

    Artkai

    Software development company · 9 months

    Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.

    SEO

    Their subject matter expertise is highly impressive.

    — Kos Chekanov, CEO & Founder, Artkai
  • 15×AI-assistant traffic growth

    Gapsy Studio

    Design agency · 3 months

    After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.

    SEOAI Search
  • 104appointments from paid

    Kitrum

    Software development company

    Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.

    Appointment FunnelsMeta Ads

    They've brought structure, strong execution, and constant initiative.

    — Lead of Marketing, Kitrum
  • $840customer acquisition cost

    Split Development

    Shopify development agency

    Built paid funnels from scratch — $2,522 in ad spend returned 3 signed clients and 66 leads at $38 CPL in under 4 months.

    Meta AdsFractional CMO
  • 4 clientswon in the first 3 months

    Hoverla Soft

    Software development company · 3 months

    Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.

    Fractional CMOABMLinkedIn

    Their ability to combine strategic vision with hands-on execution was particularly valuable.

    — CEO, Hoverla Soft
  • 1 dealclosed in a single month

    SolarSpark

    Game development studio · 1 month

    Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.

    AI SearchAEO/GEOWebsite

    They knew how to approach AI search practically, not just in theory.

    — CEO, SolarSpark
  • 100%AI-search placement success

    Baytech Consulting

    Software development company

    Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.

    AI SearchAppointment Funnels

    What impressed us most was their deep specialization with software development companies.

    — Partner, Baytech Consulting
  • #1AI recommendation in one month

    Opsworks

    DevOps company · 1 month

    Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.

    AI SearchAEO/GEO
  • 6 SQLsin year one, from scratch

    HBM

    B2B tech company · 1 year

    Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.

    Fractional CMOGTM StrategyAppointment FunnelsAI Search
  • 3 opportunitiesin two months from ABM

    Riseapps

    Healthcare software company · 2 months

    A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.

    ABM
  • $34per booked intro call

    Gointeger

    Shopify development agency

    Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.

    Appointment FunnelsPositioningWebsite
  • $123per qualified ICP call

    Omisoft

    Software development company

    A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.

    Appointment FunnelsMeta Ads
  • 2 dealsfrom $42 leads

    Rizz Group

    AI video production company

    Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.

    Appointment FunnelsMeta Ads
  • Your case could be next.

    Browse the full set of SEO and paid outcomes we’ve engineered.

    See all case studies
Ready when you are

Let's talk.

Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.

Danylo FedirkoFounder

For B2B tech companies selling complex expertise to serious buyers.

B2B tech clients
60+
Revenue generated
$30M+
Danylo Fedirko, Founder of XQL Group
Danylo FedirkoFounder, XQL Group
Let’s talk

Book a call with me.

I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.

30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.

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