We're a B2B content marketing agency for tech companies. We write the comparison pages, technical explainers and buyer guides that CTOs and engineers read while shortlisting, and show which pieces sourced pipeline in your CRM.
We read your existing content, sit in on a few sales calls and pull lost-deal notes. That shows us which questions stall deals and which posts nobody has opened in a year.
We choose the few clusters and decision-stage pages worth building first, based on deal value and what sales hears every week. You sign off on the plan before writing starts.
Our writers interview your experts, then draft, edit and fact-check. One person on your side reviews for accuracy. Pieces ship on a fixed calendar and get cut down into sales and social versions.
Every month you see which assets sourced or moved opportunities. Winners get expanded and refreshed, dead weight gets cut, and new objections from the field become next month's briefs.
We've written for technical and executive buyers at 60+ B2B tech companies over 9+ years, from dev shops to SaaS, infrastructure and developer tools. Your experts won't have to explain what a SOC 2 readiness project or an API-first integration involves.
Your reps hear the same objections every week. We turn those into comparison pages and objection-handling pieces, so a champion has something to forward to procurement and a rep has something to send after the call.
One hollow AI-written paragraph makes a technical reader discount everything else you publish. So we publish less, and every piece goes through expert input, editing and fact-checking before it goes live.
We report which assets sourced and advanced opportunities in your CRM, with the deal named behind each claim. That habit is how we've tracked $30M+ in marketing-led revenue for clients.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We plan, write and measure the content your buyers read while they evaluate vendors. For tech companies that means a small set of topic clusters, comparison and alternatives pages, technical pieces your engineers would put their name to, and the answers a champion needs for internal approval. We run production end to end and report which assets sourced pipeline in your CRM.
Start at the bottom of the funnel. Comparison pages, alternatives pages, total-cost explainers and security and integration answers sit closest to a buying decision, so they pay back first. Next come clusters around the problems your buyers research while scoping a project. Generic "What is X" explainers come last, if at all, because the people reading them are rarely buying.
Sales can start sending decision-stage pieces the day they're published, and they can influence deals already open within the first quarter. Authority from topic clusters builds over two to four quarters. For context, clients have seen 2.4x organic traffic in nine months and SQLs up 133% per quarter. How fast yours moves depends on where your domain starts and who ranks against you.
They will if it's thin. So we draft from your experts' own words, gathered in a 30 to 60 minute recorded interview, then edit and fact-check against that. The test is simple: a technical reader should finish the piece thinking the author knows the problem. We don't ship AI-padded volume to this audience, because with engineers it does more harm than publishing nothing.
Either works. Our writers can produce publish-ready pieces end to end, or we write detailed briefs (angle, structure, sources, technical substance) and edit what your team drafts. In both cases senior marketers on our side own the plan, the calendar and the editing standard, and a subject expert on your side signs off on the facts before publishing.
SEO is how the content gets found in Google. Content marketing is the asset itself, plus the sales and newsletter versions that never touch search. AI assistants like ChatGPT and Perplexity also pull from deep, well-structured pages when buyers ask for a vendor shortlist, and XQL's AI search program runs at an 80% recommendation success rate. Many clients run all three from one calendar.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
