One of the warmest ways to get an hour with a hard-to-reach buyer is to invite them on your show. We're a podcast marketing agency for B2B tech that books guests from target accounts, cuts LinkedIn clips and reports pipeline.
We check whether a podcast is the right asset and what it's for: an ABM door-opener into named accounts, category authority or both. If a newsletter or webinar fits better, we'll say so.
We choose between your own show and a guest tour, video-first or audio-first, and an interview or narrative format, based on your buyers and your founder's appetite for the mic.
We source guests from your target-account list, handle outreach and prep, and run each recording. Your founder shows up for a short prep and the conversation itself.
Clips go to the two or three surfaces your buyers use most. Each month we check guests, episodes and clip engagement against the CRM and adjust guest profiles and topics.
Asking someone onto your show is the least salesy way to get an hour with a decision-maker. We book guests from the accounts and partners you want to win, so booking an episode and warming a deal become one motion.
Most B2B shows stall around episode eight when downloads stay flat. We plan a season arc and a narrative thread from the start, so each episode gives listeners a reason to subscribe.
Most of your audience will never open a podcast app. They'll see a short clip on LinkedIn or a highlight in a newsletter, so we plan clips for every episode and put them where your buyers spend time.
Downloads say little about revenue. We track which guests' companies enter pipeline, which accounts watched clips before raising a hand and how "heard you on the podcast" maps to closed deals in your CRM.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We build and run a podcast as a go-to-market asset. That covers the show concept, a guest list drawn from your target accounts and partners, outreach and booking, run-of-show, editing, clips for LinkedIn and newsletters, and distribution. We also book your founder on shows your buyers already listen to, and we track the pipeline it all touches in your CRM.
It depends on the job, and often the answer is both, in order. A guest tour on shows your buyers trust borrows an audience and usually pays back faster, so we often start there. Your own show has the higher ceiling: an owned audience, a back catalogue that keeps earning and a standing reason to invite anyone you want to meet.
The relationship side moves first. Invitations to target accounts and partners can open warm conversations within the first few episodes, before the show has much of an audience. Pipeline from listeners and clip viewers usually becomes visible in the CRM around months three to six, as the back catalogue, clips and subscriptions build up.
The people you sell to will. You need a few hundred of the right engineers and executives, and a sharply technical show earns their trust where a broad one would bore them. Narrow fields also make booking easier than most teams expect: an invitation to discuss a specific, hard problem is flattering and quick to accept.
A senior XQL marketer owns the show strategy. Our team handles guest sourcing, outreach, scheduling, run-of-show, editing, clips, distribution and measurement. Your founder preps briefly and shows up sharp for each recording. A program that needs the founder to book guests and cut clips tends to die by episode ten, so we build it to run without that.
Each episode feeds other channels. Clips and quotes go into your founder's LinkedIn, the written companion piece supports content and SEO, and guests from target accounts give your ABM and sales teams a warm reason to follow up. For a full multi-channel program, our demand generation service runs podcasts alongside webinars, LinkedIn and newsletters.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
