When a seat opens, the hiring manager weighs a recruiter, Toptal, a full-time hire and you. We're the paid ads agency that puts staff augmentation firms in that comparison and reports placements and seat expansion.
With your BD team we define a qualified lead: a hiring manager with a live seat, a named role and authority to sign. Campaigns optimize to that.
Before adding budget we fix the negatives and targeting. In staff augmentation the cheap form fills are almost always job-seekers, so this step often changes lead quality on its own.
We run separate campaigns for the roles and stacks you fill fastest, each with a landing page that shows vetting and leveling for that role.
Each month we review which leads became placements and which placements grew into teams. Budget follows the accounts that expand.
Intelvision came to us referral-only. Our Meta campaigns brought in 5 deals and $240K in revenue in a year at a 28.88x return on ad spend, and our AI search work added 2 to 4 SQLs a month from ChatGPT.
Most augmentation ads compete with other augmentation firms. Your buyer is comparing you with their own recruiter, a marketplace and a full-time hire, so our offers answer that comparison on speed and on who carries the risk.
Buyers read "rigorously vetted" the way they read a padded CV. We put the process in the ad: how you test, how you level against the market and how fast you replace someone who doesn't fit.
A single seat is thin margin and ends when the need does. We track accounts from first placement to full team, so paid gets judged on the account it seeded.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We run your search, LinkedIn and Meta campaigns so hiring managers with an open seat find you while they compare options. We pick open-seat and comparison keywords, strip out job-seekers, build creative that makes vetting concrete and track each lead to a placement, then to seat expansion. You get cost per accepted SQL and placement revenue each month.
Into LinkedIn ads for engineering managers and VPs of Engineering, and into narrow search terms tied to a live seat: role-and-stack searches, timezone combinations and comparisons like "staff aug vs. Toptal". Avoid "staff augmentation services" and "hire remote developers". Global platforms outbid you there, and the people reading those results are mostly candidates.
Cleaning up the negatives often lifts lead quality within weeks of launch. Placements follow your sales cycle, which can include legal and security review of the embed. As a reference point, Intelvision, a staff augmentation firm that had grown on referrals alone, closed 5 deals from our Meta campaigns within a year.
Specific things, because generic claims confirm the suspicion. We show your vetting steps, how you level engineers against the market, time to first qualified candidate, replacement speed and how many placements get extended. An engineering manager who's been burned before will read that. They scroll past "top 3% talent" because every other site says it too.
No. Your account sits with a senior marketer who owns the plan. Paid specialists on our team build and manage the campaigns, test creative and set up CRM tracking, while our content team writes the role and vetting pages. Your BD lead joins a monthly review of which leads had a live seat, and delivery confirms what we say about vetting.
They feed the same pipeline. Hiring managers now ask ChatGPT which firms can supply a senior engineer, and for Intelvision our AI search work brought 2 to 4 SQLs a month on top of paid. SEO adds comparison and role pages that rank over time. We often start with paid and layer the other two on.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
