We're a B2B marketing agency for AI development firms. We help you win engineering and product leaders who now assume every vendor is a GPT wrapper. You get positioning, SEO, AI search and ABM, reported as pipeline and revenue in your CRM.
Every dev shop, agency and freelancer leads with AI-powered, GenAI or agentic, and serious buyers discount the word on sight. A team that has shipped fine-tuned models and real MLOps gets filed next to the prompt wrappers. The proof has to sit somewhere a buyer can check it.
Technical buyers start by assuming you've put a thin layer over an OpenAI or Anthropic API. They ask where the model comes from, what's proprietary, how you handle evals and drift, and what breaks when the foundation model changes. If your site can't answer, you land in the commodity pile.
Before features, buyers want to know if their data trains your models, where it lives, who owns the output and which third-party LLMs see it. For enterprise and regulated buyers that's a gate. A vague answer reads as risk to the people who can veto the deal.
With a model a few lines of code away, the prospect's team says they'll just call the API. A weekend prototype hides the expensive parts: data pipelines, evaluation, guardrails, monitoring and upkeep. Your marketing has to price that work before the build-it-ourselves case gets made.
We've spent 9+ years marketing 60+ B2B tech companies to technical and executive buyers, and AI firms play by their own rules. The first job is proof. Someone reading your site is trying to catch you bluffing, so we start with the evidence an ML lead needs before a call feels worth their time. Then we pick topics that pull teams with a real AI budget and wire every channel into your CRM. We report on one question: did the deal get through technical evaluation and close?
We build credibility first and demand second, so buyers who arrive can verify what they find. The order shifts with your niche and sales cycle, and every step reports into the same CRM view.
We swap the generic AI claim for a precise one: the applied problem you solve, for whom, and the engineering behind it. We map the committee (engineering lead, product owner, economic buyer, security or legal) and write messaging each of them can check and still believe.
We build pages for the searches a team runs while scoping a project, such as RAG vs fine-tuning, model evaluation and build vs buy. Each page carries architecture detail and honest trade-offs, so an ML lead keeps reading past the first paragraph.
Buyers ask ChatGPT, Claude and Perplexity which firms build production RAG systems, and an AI builder that AI never names looks odd. We build the third-party mentions, clean entity data and content LLMs rely on. Our AI search work gets clients recommended at an 80% success rate.
Serious AI projects are high value and committee driven, so we run account-based campaigns against your named list. Alongside them, your founder or head of ML becomes a visible voice through technical talks, webinars and LinkedIn. That fills pipeline while SEO compounds.
We connect every touch to your CRM and follow deals through technical evaluation, proof of concept, data review and procurement. You see which channels produced deals that closed, and we move budget toward them.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
The same standard applies to every market we work in: we measure marketing by qualified demand, accepted sales conversations, and revenue traced back to marketing inside the CRM.
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We make your engineering depth visible to buyers who assume you're a wrapper. That covers positioning, the proof pages evaluators look for (architecture, evals, data policy), SEO for implementation searches, AI search visibility and account-based campaigns. Everything reports into your CRM as pipeline and closed revenue, so you can see what each channel produced.
Two usually carry the load. SEO and AI search capture teams already researching RAG, fine-tuning or build vs buy, and they compound over two to three quarters. ABM and paid reach named enterprise accounts now, which suits a new applied AI offer. Most clients run both, with the proof layer built first so demand doesn't leak at the first hard technical question.
ABM and paid campaigns can book qualified meetings in the first month or two. SEO and AI search usually start moving qualified inquiries in 4 to 6 months, then compound over 6 to 12. AI deals add technical evaluation and proof-of-concept stages, so they often close later than other B2B tech. Across past work we've seen 2.4x organic traffic in 9 months and 133% SQL growth per quarter.
We don't publish prices because scope varies a lot. A firm that needs positioning and a proof layer before any campaign is a different job from one that only needs SEO. We start with a call about your offer, your buyers and your current pipeline, then send a proposal with the channels, team and reporting we'd set up.
Answer the question in public before the call. We publish the detail a wrapper can't fake: where your models come from, what you've built on top, how you run evaluation and handle drift, and case studies of systems in production. An engineer doing diligence finds it on their own and shows up to the first meeting already half convinced.
Yes, and it's often the main fight. We write build vs buy content about the work a prototype skips: data pipelines, evaluation, guardrails, monitoring and maintenance. We're honest about when building in-house makes sense, which is why engineering leads trust the rest of the page. These pages rank for the searches someone runs while making the internal case.
A senior marketer leads your account, sets priorities with you and owns the pipeline number. In-house SEO, AI search, paid and content specialists do the execution. We don't claim to be ML engineers, so someone on your team checks technical accuracy before anything goes live. We've run this setup for 60+ B2B tech companies over 9+ years.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
