The most impressive part of your work may be unmentionable, so the public web is thin, and the audiences you can influence, commercial and dual-use buyers, partners, technical talent, and investors, cannot find or judge you well. We build the unclassified, dual-use, and brand-facing SEO that makes you discoverable and credible where those audiences look, with content deep enough to earn a technical reader's trust, cleared against your security and ITAR constraints. We do not touch classified material. Across engagements the same authority discipline took Artkai from a 27 to a 44 domain rating with 50+ inbound leads.
We map the unclassified queries your public audiences run and audit your thin footprint against them, and, with your compliance function, define the public boundary, so we know what to own and what to leave alone before anything ships.
We benchmark you against the technical B2B tech companies we run SEO for and against your public peers, so we know which content and credibility signals will build discoverability and trust fastest on the unclassified side.
We prioritize by outcome value: which commercial, dual-use, talent, and ecosystem clusters to build first, which credibility pages to publish, and where brand and ecosystem work should carry the rest, all inside the agreed boundary.
We execute, technical SEO, shareable technical and thought-leadership content, dual-use and talent pages, credibility pages, everything cleared against your constraints, so discoverability and credibility compound without becoming your team's burden.
Every month we read the funnels, which queries and pages produced commercial, partner, talent, and investor interest, and we listen to your team. Winning clusters get scaled, new questions become content, all within the boundary. SEO becomes a managed public-facing channel.
We have run SEO for 60+ B2B tech companies and know how to build discoverability and credibility for a skeptical, high-stakes technical audience. We apply that on the unclassified, dual-use side, and we know which queries matter for commercial buyers, partners, talent, and investors versus which are noise, so we start from the pattern.
We map your thin public footprint against the unclassified queries your public audiences run, and, with your compliance function, define what can be published. Within weeks you have a prioritized, constraint-aware plan for what to own and what to leave alone, tied to the outcomes that matter here.
SEO makes you discoverable on the public side, but this sector runs on brand, ecosystem, and relationships too. Running the full stack, we sequence unclassified SEO with brand and ecosystem work rather than treating organic as the whole plan, and we build every page to rank and to be cited by AI engines.
Your team and compliance function know what is shareable and what your public audiences actually ask, commercial buyers, partners, candidates, investors. We turn that into content briefs and target pages within the boundary, so your SEO answers real public questions and never touches what it should not.
We instrument the public side and report on the outcomes that matter here, commercial and dual-use pipeline, partner and ecosystem interest, qualified talent, and investor engagement, in your CRM and hiring and investor funnels. That makes SEO an accountable contributor, not an untracked branding exercise, over a long horizon.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Yes, when it is done strictly on the unclassified side and constraint-first, which is how we work. We do not publish classified or export-controlled material, and we agree the public boundary with your compliance function before anything ships. SEO here is about making sure the audiences you can influence, commercial and dual-use buyers, partners, talent, investors, can find and trust you, which a thin public presence prevents. A cautious, boundary-aware SEO program reduces the risk of being invisible or misunderstood, rather than creating security risk.
Because government program offices are not the only audience that matters, and they are not who SEO targets. Commercial and dual-use buyers, partners, technical and cleared-eligible talent, and investors all research you through search, and for a defense-tech or dual-use company those are high-value, marketing-influenceable outcomes. A thin public presence costs you hires, partners, commercial deals, and investor interest you never see. We build discoverability and credibility for exactly those audiences, on the unclassified side.
By building it on what is shareable, which is more than most companies use. We publish the unclassified technical depth, thought leadership, ecosystem and partner credibility, and shareable track record that make a skeptical, high-stakes audience take you seriously, cleared against your constraints, and we present seriousness rather than hype, which this sector rewards. You do not need to reveal sensitive work to look credible; you need the shareable substance organized and discoverable, which is exactly what we build.
By working constraint-first and in coordination with your security and compliance function. Before any content ships, we agree what can be said publicly and what cannot, and everything we publish stays inside that boundary. We do not handle classified or export-controlled material. In a sector where a careless post is a real problem, that disciplined, cleared-against-your-constraints process is the foundation of the engagement, not an afterthought.
Yes, and for many defense-tech and dual-use companies that is one of the highest-value outcomes. Technical candidates research what a company does and what it is like to work there through search, and a thin or unclear presence loses them. We build the discoverable, credible careers and engineering-culture content, on the unclassified side, that helps the right technical and cleared-eligible talent find and trust you, and we tie it to your hiring funnel as a real, measured outcome.
Because this sector punishes a generalist's blind spots. A generalist ignores the constraints, risks publishing something it should not, chases queries that do not matter, and does not understand your audiences. We work constraint-first with your compliance function, build discoverability and credibility on the unclassified and dual-use side, target the commercial, talent, partner, and investor queries that matter, build pages that also win AI search, and tie organic to real outcomes in your funnels. You get SEO run by people who respect the line and build within it.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
