+500%more SQLs from organic
Synebo
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
- 2.73× organic traffic
- MQL→SQL 17% → 29%
Service · SEO for B2B Tech
SEO for B2B tech companies that need pipeline, not a traffic graph that never reaches sales.
Most agencies sell you rankings and a rising traffic line. We build organic search into a revenue channel: pages that win the searches your buyers actually run before they shortlist a vendor, content that survives technical scrutiny, and attribution that ties every keyword back to closed deals in your CRM. Over nine years we've done this for 60+ B2B tech companies and tracked $30M+ in marketing-led revenue through it.
- B2B tech companies worked with
- 60+
- Years marketing to technical & executive buyers
- 9+
- CRM-tracked marketing-led revenue
- $30M+
- AI Search recommendation success rate
- 80%
- Revenue-keyword strategy: map the high-intent, service-line, comparison, and decision-stage queries your buyers run before they shortlist — sized by commercial value, not just search volume.
- Technical SEO and site health: crawlability, indexation, Core Web Vitals, internal linking, structured data, and migration safety — the foundation rankings depend on, audited and fixed.
- Money-page builds and CRO: service-line, use-case, solution, and comparison pages that rank and convert, with conversion-rate optimization so the traffic you earn turns into demo requests and qualified leads.
- Editorial content and writer enablement: deeply researched briefs and outlines that survive technical review, produced with your team or ours, mapped to the buyer journey rather than to keyword volume alone.
- Editorial link-building and digital PR: authority earned from relevant, credible sources in the B2B tech and developer ecosystem — no link farms, no spam that risks a penalty.
- Comparison and alternatives content: 'X vs Y' and 'best [category] for [use case]' pages that intercept buyers mid-evaluation and pre-frame the decision in your favor.
- Programmatic and cluster expansion: integration, framework, and use-case pages built at scale where the search demand justifies it, structured as topical clusters that compound authority.
- CRM and analytics instrumentation: organic-to-revenue tracking wired into your CRM, with monthly reporting on pipeline and revenue influenced, not just sessions and rankings.
- Vendor, writer, and team management: we run the operation — briefing writers, coordinating dev fixes, and managing the moving parts — so SEO ships without becoming your team's second job.
How the system works
How the system works
Diagnose the market
We map the searches that precede a deal in your category — high-intent service-line terms, use-case queries, comparison and alternatives searches, and the technical questions evaluators ask — and audit your current organic footprint against them. We pull in sales-call intelligence so the picture reflects how buyers actually decide, not just what a keyword tool reports.
Compare against known B2B tech patterns
We benchmark your situation against the 60+ B2B tech companies we've run SEO for. Which clusters convert in software services versus SaaS, which content formats technical buyers trust, what ranking velocity is realistic in your competitive set — we know the patterns, so the strategy starts from evidence instead of guesswork.
Choose the right growth path
We prioritize ruthlessly by commercial value: which clusters to build first, which pages to fix or retire, where SEO is the fastest route to pipeline and where paid search, AI Search optimization, or ABM should carry the load while content matures. You get a sequenced plan tied to revenue, not a backlog of everything.
Build the service system
We execute — technical fixes, money-page builds with CRO, editorial content and briefs, link-building, and cluster expansion — and we run the operation: briefing writers, coordinating dev work, and managing vendors so delivery is consistent and rankings compound quarter over quarter.
Optimize against CRM + sales feedback
Every month we read the results in your CRM — which keywords and pages produced opportunities, what they're worth, how organic-sourced deals progress — and we listen to sales. Winning patterns get scaled, underperformers get cut, and new objections from the field become next month's content. SEO becomes a managed revenue channel, not a set-and-forget project.
The XQL difference
Why XQL ranks differently
- 01
Market memory
We've run SEO for 60+ B2B tech companies — custom software firms, dev shops, infrastructure and developer-tool vendors, and B2B SaaS. We already know which queries convert in your category, which content formats technical buyers trust, how a software-services funnel behaves differently from a product-led one, and where the ranking opportunities hide that a generalist would never find. You don't spend the first quarter teaching an agency what a microservice, an API gateway, or a SOC 2 audit is. We start from pattern recognition, not a blank page.
- 02
Faster diagnosis
We don't open with a 90-day audit. In the first weeks we map your existing organic footprint against the searches that actually precede a deal in your space, find the highest-intent gaps, and identify the technical and content debt holding rankings back. You get a prioritized plan tied to revenue potential — which clusters to build, which pages to fix, which to retire — fast enough to start compounding inside the first quarter instead of the third.
- 03
Smarter channel selection
SEO is a means, not the goal, and we'll tell you when it isn't the fastest path to revenue for a given segment. Some demand is best captured organically; some needs paid search to buy time while content matures; some lives in AI Search answers or sales-led ABM. Because we run the full B2B tech growth stack, we sequence organic search against the rest of your GTM instead of optimizing a silo — so SEO investment lands where it actually moves pipeline.
- 04
Sales feedback loop
Your sales team is the best keyword research tool you own. We sit close to their calls and deal notes: the objections that surface, the comparisons prospects raise, the questions that stall a deal. Those become content briefs and target pages. The result is SEO that answers what buyers ask in the room — comparison content that pre-handles objections, decision-stage pages that arm champions, and use-case pages that match how deals actually get scoped.
- 05
CRM attribution
We instrument organic search end to end and report in revenue terms, not vanity metrics. Which keyword clusters and pages generate qualified opportunities, what they're worth in pipeline, how organic-sourced deals progress and close — tied back to your CRM. When we say SEO produced revenue, you can see the deals. That accountability is the reason we've tracked $30M+ in marketing-led revenue across our B2B tech clients and why SEO budgets we manage get defended, not cut.
Why XQL vs alternatives
Why XQL vs the alternatives
DimensionTypical approachThe XQL way
Traditional SEO agencyOptimizes for rankings and traffic volume, reports sessions and keyword positions, and rarely connects the work to a single closed deal.Optimizes for high-intent, revenue-bearing searches and reports pipeline and revenue influenced — tied back to your CRM, with the deals to show for it.
Generalist marketing agencyTreats your software firm like any other client, publishes content technical buyers see through, and lacks the category fluency to find where the real intent hides.Brings market memory from 60+ B2B tech companies — we know which queries convert and which content survives engineering scrutiny, from day one.
FreelancerCan execute a slice — keywords, or links, or writing — but can't run technical fixes, content, CRO, links, and attribution as one accountable system.Runs the full operation — strategy, technical, content, links, CRO, and CRM reporting — and manages the writers and vendors so it ships without your oversight.
In-house marketerOwns the strategy but is stretched across every channel, lacks comparative benchmarks, and can't move fast enough to make SEO compound on its own.Acts as the senior operating partner that diagnoses fast, brings cross-client pattern recognition, and gives your in-house team leverage instead of more work.
Paid ads agencyBuys clicks that stop the moment the budget does, and frames SEO as a slow alternative rather than a compounding owned asset.Builds organic into a durable, owned channel and sequences it with paid search — using ads to buy time while content matures, then handing demand back to SEO.
Commercial outcomes
Proof from the same playbook.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Selected results
Senior operators on every account. Never a junior pod.- 2,000monthly organic visitors, from zero
Artkai
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
- DR 27 → 44
- 50+ leads generated
- $1.8Minbound pipeline, built from zero
WeSoftYou
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
- 100% YoY SQL growth
- 207% traffic increase
Client signal
What B2B tech founders and CEOs say
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
FAQ
Questions about this service.
The buyer, the journey, and the success metric are all different. B2B tech buying is long, committee-driven, and almost entirely self-directed before sales is contacted — and the technical evaluators on the committee will dismiss thin content instantly. So the work isn't chasing high-volume head terms; it's owning the narrow, high-intent service-line, use-case, and comparison searches that precede a deal, with content credible enough to survive engineering scrutiny. And we measure success in CRM-tracked pipeline and revenue, not traffic. We've run this playbook for 60+ B2B tech companies.
Foundational technical fixes and decision-stage page improvements can move qualified traffic within the first quarter; building durable rankings on competitive clusters typically compounds over two to four quarters. We prioritize the highest-intent, fastest-converting opportunities first so you see commercial signal — demo requests and qualified leads — early, rather than waiting on a traffic curve. Across engagements we've driven 2.4x organic traffic in nine months and 133% SQL growth per quarter; the exact curve depends on your starting authority and competitive set.
Usually, yes — and it's one of the most common situations we inherit. Traffic without leads almost always means you're ranking for informational or off-intent terms while the high-intent, decision-stage searches go to competitors, and the pages that do get traffic aren't built to convert. We re-map your footprint to revenue-bearing queries, rebuild the money pages with conversion-rate optimization, and instrument the funnel so we can prove which pages produce opportunities. The goal is to turn an audience into a pipeline source.
Both, your choice. We build deeply researched briefs and outlines that detail structure, angle, sources, and the technical substance so the result earns authority with expert readers — and we either enable your in-house or contract writers with those briefs, or produce ready-to-publish content end to end. Either way we manage the writers and the editorial calendar so output stays consistent and on-strategy.
We instrument organic search into your CRM and report in revenue terms: which keyword clusters and pages generated qualified opportunities, what they're worth in pipeline, and how organic-sourced deals progress and close. You see the deals behind the claim, not a dashboard of sessions. That attribution discipline is how we've tracked $30M+ in marketing-led revenue across our clients — and it's the reason SEO budgets we manage tend to get defended rather than cut.
We treat organic search as one channel in a sequenced GTM, not a silo. Some demand converts best organically; some needs paid search to buy time while content matures; and a growing share of buyers now get vendor recommendations from AI Search answers like ChatGPT and Perplexity rather than a results page — where we run 80% recommendation success. Because we operate the full B2B tech growth stack, we sequence SEO, AI Search optimization, and paid so investment lands where it actually moves pipeline.
Yes. We handle crawlability, indexation, Core Web Vitals, internal linking, and structured data across modern stacks — including JavaScript-rendered and headless setups common in tech — and we run migrations carefully to protect rankings and redirects. We coordinate directly with your engineers so fixes ship without derailing the product roadmap, and we sequence them by ranking and revenue impact rather than dumping a 200-item audit on your team.
Because category fluency and accountability are what make SEO pay back in this market. A generalist spends your first quarter learning what a generalist never fully learns — and publishes content technical buyers dismiss. We start from 60+ B2B tech engagements of pattern recognition, sit close to your sales team, run the full operation as one system, and report against your CRM. You're not buying rankings; you're buying a managed revenue channel run by people who already know your buyer.
Ready when you are
Let's talk.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
Danylo FedirkoFounder
For B2B tech companies selling complex expertise to serious buyers.
- B2B tech clients
- 60+
- Revenue generated
- $30M+
