A website messaging and conversion agency for B2B tech. We rewrite your homepage and money pages so technical buyers can tell what you do and book a call, then track booked calls by page in your CRM.
We read your analytics, scroll and session data, and the searches that bring buyers in, then listen to a few sales calls. You get a ranked list of where calls are being lost.
We rewrite the pages carrying the most qualified traffic first, using the words your best closer uses on calls and answering the objections that stall deals.
We restructure page flows, place proof, rebuild CTAs and forms, set up tracking and hand clean specs to your developers. If you'd prefer, our team builds it.
We baseline booked calls per page before launch and read the lift after. Where traffic allows, we run A/B tests judged on meetings booked instead of clicks.
We've worked on buyer-facing sites for 60+ B2B tech companies, from dev shops to SaaS, AI tooling and cybersecurity firms. The same leaks keep showing up: a homepage that opens with the stack, capability pages with no proof, a generic contact form.
Your best rep answers the same handful of questions on every first call. We put those answers on the page, so buyers arrive warmer and spend less of the discovery call on basics.
Sometimes the page is fine and the traffic is off-intent. Because we also run SEO, paid and positioning work, we can tell whether to fix the page or the channel feeding it.
We judge the work by booked calls per page and by how website-sourced deals move through your CRM. Tying every change to pipeline is how we've tracked $30M+ in marketing-led revenue for clients.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We fix what your site says and how it turns visitors into booked calls. That covers homepage and money-page copy, page structure, where proof sits, CTA paths, forms and testing. For B2B tech, most of the work is turning a feature-heavy site written by the product team into an argument a buyer can act on, then tracking booked calls by page in your CRM.
The ones with the most qualified traffic and the weakest path to a call. That's usually the homepage, your main service or solution pages, and whatever landing pages paid and SEO send buyers to. We rank pages by booked-call potential from the audit, so the first changes land where demand already arrives.
Faster than most marketing work, because you're converting traffic you already have. Fixing form friction and a vague homepage value proposition can lift booked-call rates within weeks. Bigger structural rewrites and a testing program pay off over a few cycles as we learn what your buyer responds to. Your traffic volume decides how fast a test reaches a confident answer.
Only if it's fluff, and we don't write fluff. Technical evaluators respond to specific, provable claims and evidence you've solved their problem for companies like theirs. So we make pages more concrete, put proof where a skeptic looks for it and reuse the wording your best closer uses on calls. The aim is a site an engineer trusts enough to risk a meeting.
Neither by default. We work on message, structure, proof and conversion path together, since better words inside a leaky layout still don't convert. Sometimes that means the homepage and a few money pages rebuilt end to end. Sometimes the copy is close and only the flow and CTAs need work. Our team can build the changes, or we hand specs to your developers.
Positioning decides what to say. This work decides how the site says it and whether a visit becomes a meeting, while SEO and paid bring the visitor in. If your team can't agree on why you win, start with positioning. If traffic is rising and pipeline is flat, the page is usually the leak and this is the engagement. Many clients run them together.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
