Industries · Marketing Agency for CRM Consultancies

Marketing Agency for CRM Consultancies

We're a marketing agency for CRM consultancies and Salesforce, HubSpot and Dynamics partners. We reach the RevOps and revenue leaders choosing an implementation partner, then report SQLs and closed deals from your own CRM.

Why growth is hard here

Why CRM partners struggle to stand out

  • Thousands of partners, same badges

    Salesforce alone has thousands of consulting partners, and HubSpot, Dynamics and NetSuite each have crowded tiers. Everyone leads with certifications, tier and headcount. To a buyer that's a wall of identical badges, so you need a vertical, product cloud or implementation risk you clearly own.

  • The platform controls the referrals

    Salesforce and HubSpot create the buyer's intent, run AppExchange and the Solutions Directory, and route leads through their own AEs. It's real pipeline, but they decide who gets it. Firms living on partner leads feel it the quarter a partner manager changes.

  • Buyers fear a failed implementation

    Buyers have seen botched data migrations, integrations that never sync and customizations that harden into tech debt. Low adoption is the quiet killer, because it makes the whole spend look wasted. Most partner sites answer with cloud logos and leave that fear untouched.

  • Your directory listing outranks you

    AppExchange and the HubSpot Solutions Directory flatten every firm into a star rating and a few tags. That listing ranks in Google, feeds the shortlists AI assistants give and often beats your own site for your own category. You end up competing with a commoditized version of yourself.

What we know about this market

What we know about marketing CRM partners

We've worked with Salesforce consulting partners among 60+ B2B tech companies over 9+ years, so you won't need to give us an ecosystem tutorial. By the time a buyer looks for you, they've already picked the platform. They're deciding whom to trust with their revenue operations. Certified Diamond partner persuades nobody, since every competitor says it. We start with the buyer, vertical and implementation risk you should own, then tie each channel to revenue in your CRM.

What that means in practice
  • Decision-stage topics pull buyers: CRM migration without losing data, platform comparisons by industry, why adoption fails, in-house vs partner.
  • Case studies should lead with the risk you removed and the business result, in the buyer's industry and product cloud.
  • Synebo, a Salesforce consultancy, got 500% more SQLs from organic and lifted MQL-to-SQL conversion from 17% to 29%.
  • For Noltic, 20 of 25 service pages reached Google's top 5 and the first organic deals closed.
  • Computools closed two $1M enterprise deals sourced from ChatGPT within a three-month engagement.
  • Implementation projects and managed services need separate funnels, since one buyer picks a project partner and the other an ongoing relationship.
The recommended system

We build demand you own next to what the platform hands you. The order depends on your stage, your average project size and how much of your revenue is recurring.

  1. Positioning and GTM strategy

    We pick what you're the obvious choice for: a vertical, a product cloud like Service Cloud or CPQ, or a migration scenario. We map the buying group, including the RevOps lead, economic buyer, procurement and the platform AE, and write messaging each one can recognize.

  2. SEO for the implementation decision

    We target searches like Salesforce vs HubSpot for a given industry, CRM data migration and why adoption fails. We structure service pages and case studies so they rank and turn readers into calls. It's demand you own outright, whatever the partner channel does that quarter.

  3. Case studies and trust content

    We rewrite case studies around the risk you removed and the result, in the buyer's industry and on their product cloud. We also answer what most partners avoid: how you protect data during migration, how you drive adoption and who owns the outcome.

  4. AI search optimization

    Buyers ask ChatGPT and Perplexity for the best Salesforce partner for fintech or the top HubSpot consultants for RevOps. We optimize for those prompts and the sources the engines cite. It's how Computools became the recommended Salesforce partner in the major LLMs.

  5. Appointment funnels and ABM

    Paid funnels book qualified meetings when you need pipeline now, launch a new practice or hit a gap between big projects. ABM and expert-led LinkedIn reach named accounts directly. Every meeting, SQL and deal lands in your CRM, tagged by source.

What we run here

The growth services we run for CRM Consultancies.

Commercial outcomes

Proof from this market.

Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.

Selected results
  • $10Minbound pipeline per year

    Relevant Software

    Software development company · 3 years
    • $1M revenue/year
    • Cost per MQL & SQL halved

    Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.

    ServicesFractional CMO · SEO · Demand Generation · Paid Ads

  • Senior operators on every account. Never a junior pod.
  • $5.5Mpipeline per year

    Confidential client

    Software development company · 3.5 years
    • 140 SQLs/year
    • $600K SEO revenue

    Ran the full marketing function for 3.5 years: 140 SQLs and ~$600K in revenue per year from SEO alone, plus 10 MQLs/month from LLM recommendations.

    ServicesFractional CMO · SEO · Appointment Funnels

    “Their focus on results and true interest in making things work set them apart.”

    — Content Manager
  • $1.8Minbound pipeline, built from zero

    WeSoftYou

    Software development company · 3 years
    • 100% YoY SQL growth
    • 207% traffic increase

    Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.

    ServicesFractional CMO · SEO · Demand Generation

    “We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”

    — Maksym Petruk, CEO & Founder, WeSoftYou
  • 28.88×return on ad spend

    Intelvision

    Staff augmentation company
    • $240K revenue from Meta
    • 5 deals in 12 months

    Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.

    ServicesMeta Ads · Fractional CMO · AI Search

    “Their expertise and proactiveness have impressed our team.”

    — Yurii Kotula, CEO, Intelvision
  • $2Min deals sourced from ChatGPT

    Computools

    Software development company
    • 2 enterprise deals from LLMs
    • 3-month engagement

    Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.

    ServicesAI Search · Fractional CMO · Meta Ads

    “They operated with the discipline and initiative of an internal senior marketer.”

    — COO, Computools
  • +1,413%organic traffic growth

    DBB Software

    Software development company · 3 years
    • 28 SQLs from zero
    • 3 deals won

    Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.

    ServicesFractional CMO · SEO · AI Search · Meta Ads

    “They defined a clear marketing strategy and established our unique value proposition.”

    — Volodymyr H., COO, DBB Software
  • +500%more SQLs from organic

    Synebo

    Salesforce consulting company
    • 2.73× organic traffic
    • MQL→SQL 17% → 29%

    Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.

    ServicesSEO · Content Marketing

    “We have started receiving our first inbound requests.”

    — Anna Senchenko, Marketing Lead, Synebo
  • 2×more clients in 2024 vs 2023

    Cieden

    Product design agency · 9 months
    • 133% more SQLs/month
    • 2.4× organic traffic

    Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.

    ServicesSEO · Fractional CMO

  • 80%of service pages in Google's top 5

    Noltic

    Salesforce consulting company · 9 months
    • 20/25 pages top 5
    • First SEO deals closed

    Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.

    ServicesSEO · Fractional CMO · Content Marketing

    “XQL Group's marketing expertise is a hallmark of the engagement.”

    — Anna Riabushenko, Head of Marketing, Noltic
  • 2,000monthly organic visitors, from zero

    Artkai

    Software development company · 9 months
    • DR 27 → 44
    • 50+ leads generated

    Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.

    ServicesSEO

    “Their subject matter expertise is highly impressive.”

    — Kos Chekanov, CEO & Founder, Artkai
  • 15×AI-assistant traffic growth

    Gapsy Studio

    Design agency · 3 months
    • +70% Google clicks
    • First SQLs from SEO

    After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.

    ServicesSEO · AI Search

  • 104appointments from paid

    Kitrum

    Software development company
    • 466 leads
    • $25.79 cost per lead

    Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.

    ServicesAppointment Funnels · Meta Ads

    “They've brought structure, strong execution, and constant initiative.”

    — Lead of Marketing, Kitrum
  • $840customer acquisition cost

    Split Development

    Shopify development agency
    • 66 leads at $38 CPL
    • 3 deals in 4 months

    Built paid funnels from scratch. $2,522 in ad spend returned 3 signed clients and 66 leads at $38 CPL in under 4 months.

    ServicesMeta Ads · Fractional CMO

  • 4 clientswon in the first 3 months

    Hoverla Soft

    Software development company · 3 months
    • Marketing built from zero
    • ABM + social selling

    Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.

    ServicesFractional CMO · ABM · LinkedIn

    “Their ability to combine strategic vision with hands-on execution was particularly valuable.”

    — CEO, Hoverla Soft
  • 1 dealclosed in a single month

    SolarSpark

    Game development studio · 1 month
    • Recommended by LLMs
    • 2 commercial keywords

    Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.

    ServicesAI Search · AEO/GEO · Website

    “They knew how to approach AI search practically, not just in theory.”

    — CEO, SolarSpark
  • 100%AI-search placement success

    Baytech Consulting

    Software development company
    • 3 keywords, all LLMs
    • Deal from paid funnels

    Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.

    ServicesAI Search · Appointment Funnels

    “What impressed us most was their deep specialization with software development companies.”

    — Partner, Baytech Consulting
  • #1AI recommendation in one month

    Opsworks

    DevOps company · 1 month
    • Recommended by major LLMs
    • 1 commercial keyword

    Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.

    ServicesAI Search · AEO/GEO

  • 6 SQLsin year one, from scratch

    HBM

    B2B tech company · 1 year
    • 75 leads
    • 22 MQLs

    Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.

    ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search

  • 3 opportunitiesin two months from ABM

    Riseapps

    Healthcare software company · 2 months
    • 13 ICP calls
    • 2-month sprint

    A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.

    ServicesABM

  • $34per booked intro call

    Gointeger

    Shopify development agency
    • Positioning + website
    • Booked-call funnel

    Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.

    ServicesAppointment Funnels · Positioning · Website

  • $123per qualified ICP call

    Omisoft

    Software development company
    • 76 leads
    • 34 appointments

    A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.

    ServicesAppointment Funnels · Meta Ads

  • 2 dealsfrom $42 leads

    Rizz Group

    AI video production company
    • $42.34 CPL
    • $1,482 spend

    Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.

    ServicesAppointment Funnels · Meta Ads

  • Your case could be next.

    Browse the full set of SEO and paid outcomes we’ve engineered.

    See all case studies
The proof, in numbers

Nine years of CRM-tracked outcomes for B2B tech.

The same standard applies to every market we work in: we measure marketing by qualified demand, accepted sales conversations, and revenue traced back to marketing inside the CRM.

60+Companies worked with
Across software development, product design, data, DevOps, cybersecurity, CRM, MSP, and SaaS markets.
$30M+CRM-tracked revenue
Marketing-led revenue generated for clients, directly attributable to XQL-led efforts.
9+Years of experience
Marketing technical products and services to CTOs, CIOs, CEOs, founders, and executive buyers.
80%AI Search success rate
Placing selected brands into LLM recommendations for defined commercial prompts.
2.4xOrganic traffic growth
In 9 months for a B2B tech client.
133%SQL growth in a quarter
Sustained growth in sales-qualified leads.
Client signal

What founders and CEOs say.

Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Maksym PetrukCEO & Founder, WeSoftYou
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
Kos ChekanovCEO & Founder, Artkai
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Yurii KotulaCEO, Intelvision
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
Anna SenchenkoMarketing Lead, Synebo
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Volodymyr H.COO, DBB Software
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
Anna RiabushenkoHead of Marketing, Noltic
They were not just talking about AI search in theory; they knew how to approach it practically.
SolarSparkCEO
What impressed us most was their deep specialization in working with software development companies.
Baytech ConsultingPartner
They've brought structure, strong execution, and constant initiative to improve outcomes.
KitrumLead of Marketing
They operated with the discipline and initiative of an internal senior marketer.
ComputoolsCOO
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Hoverla SoftCEO
Their focus on results and true interest in making things work set them apart.
InoxoftContent Manager
XQL Group's project management was exemplary.
EcrivioHead of Operations
The quality of their work is consistently high.
DataPlumbersFounder
FAQ

Marketing Agency for CRM Consultancies: questions, answered.

More questions?

Bring your growth constraint to a call and leave with a plan.

Book a strategy call

We help buyers who've already chosen Salesforce, HubSpot or Dynamics pick you as their implementation partner. That covers positioning on a vertical or product cloud, decision-stage SEO, case studies that address the fear of a failed project, AI search visibility and appointment funnels. Every result is reported in your CRM, split between platform-sourced and owned demand.

The platform decides who gets those leads and can shift them overnight. We keep your partner relationship running as one channel and build the ones you control: SEO, AI search and founder-led content. Then a new partner manager or a change in co-sell priorities doesn't empty your quarter, and you can chase deals the platform would never route to you.

SEO on implementation decisions and AI search have done the heavy lifting for our Salesforce clients. Synebo saw 500% more SQLs and 2.73x organic traffic. Computools closed two $1M deals from ChatGPT in three months. Paid appointment funnels fill the gaps between big projects. The right mix depends on your stage and deal size.

Appointment funnels can book qualified meetings within weeks. SEO and AI search around migrations, comparisons and adoption usually show traction in 4 to 6 months and compound over 6 to 12. Implementation deals go through procurement and security review, so they can close later. We report pipeline by source, so you see which deals came from the platform and which from demand you own.

We scope it after a first call. We look at your platforms, practice areas, average implementation value and the mix of project and managed-services revenue, then send a proposal with channels, team and reporting. We don't publish prices, since a small HubSpot shop and a multi-cloud Salesforce partner need very different plans.

We treat the AE as part of the buying committee. On mid-size and enterprise deals, the AE often decides who gets the warm intro. Clear vertical positioning, visible proof in that domain and references an AE can stand behind make you the easy partner to recommend. We still build owned demand, so you're never fully dependent on that intro.

A senior marketer leads your account and plans with you. In-house SEO, AI search, paid and content specialists execute. We've worked with several Salesforce consultancies, so your team won't have to explain what a product cloud or a partner tier is. Your delivery leads review technical claims before anything goes live.

Ready when you are

Let's talk.

Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.

Danylo FedirkoFounder

For B2B tech companies selling complex expertise to serious buyers.

B2B tech clients
60+
Revenue generated
$30M+
Danylo Fedirko, Founder of XQL Group
Danylo FedirkoFounder, XQL Group
Let’s talk

Book a call with me.

I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.

30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.

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