XQL is a B2B paid ads agency for AI development firms. We reach the VP of Engineering or Head of ML who has budget for a production build, and we report the SQLs and revenue that follow.
We check where your spend goes today. For AI development firms it usually leaks into head terms like "AI development company", missing negatives and "AI-powered" ads that engineers skip.
With your ML leads we define what counts: project size, niche and who's on the call. Campaigns then optimize to that definition, and cheap form fills stop counting as wins.
We write the ads and offers, build landing pages and wire tracking. An engineer on your side reads every technical claim before launch, because your buyer will read it too.
Each month we ask your team which leads became scoped work and which only wanted a chatbot priced. Spend shifts toward the campaigns that turned into projects.
Your buyer assumes you're a GPT wrapper until shown otherwise. We build ads around shipped systems, eval methods and your data and IP stance, which is what earns a reply from a Head of ML.
Your toughest competitor is the client's own team saying they'll call the API themselves. We run build-vs-buy offers that spell out the work a prototype hides: evals, guardrails, monitoring and upkeep.
For Intelvision, a staff augmentation firm, our Meta campaigns returned 28.88x on ad spend and $240K in revenue in a year. For Omisoft, a software development company, a paid funnel booked 34 appointments at $123 per ICP call.
Buyers ask ChatGPT and Perplexity who can build their RAG system. Our AI search work gets clients recommended at an 80% success rate, and it can run next to paid under one senior marketer.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We take over the paid side: search, LinkedIn and Meta campaigns, the offers and landing pages behind them, and tracking into your CRM. The goal is scoping calls with teams that have budget for a production system. Your engineers check technical accuracy, your sales team tells us which leads were real, and we adjust spend every month based on that.
Mostly on LinkedIn and on narrow search terms. LinkedIn reaches the VP of Engineering, Head of ML and the security lead by title, industry and company size. Search pays off only on implementation terms such as "RAG implementation partner" or "production MLOps services". Head terms like "build an AI agent" are packed with vendors, bootcamps and content farms, and the clicks are mostly tourists.
Plan on a few weeks of setup, then first qualified leads soon after launch. Signed projects take longer, since AI deals run through technical evaluation, a proof-of-concept and a security review. For reference, Rizz Group, an AI video production company, closed two deals from our Meta funnels, which brought in 35 leads at a $42 CPL.
They can start the conversation. We target build-vs-buy and cost-to-productionize searches and run teardown offers that show the ongoing work: data pipelines, evaluation, guardrails, MLOps and maintenance. We also say where building in-house makes sense. An engineering lead who sees that honesty is more likely to call you when their prototype stalls.
A senior marketer owns the strategy and your account. In-house paid specialists build the campaigns, write and test creative, manage bids and set up tracking. Our content team writes the landing pages and offers. You'll need one engineer to review technical claims and someone from sales to tell us, each month, which leads turned into scoped work.
Yes, and for most AI firms that's the stronger plan. Paid brings in buyers this quarter. SEO ranks your implementation pages over time, and AI search gets you named when someone asks ChatGPT who can build an LLM product. Across clients we've seen 2.4x organic traffic in nine months, and one senior marketer can lead all three.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
