Fractional CMO services for B2B software and tech companies with marketers, freelancers and an agency on the payroll but nobody owning the number. A senior marketer runs the function and reports pipeline and revenue from your CRM.
In the first weeks we read your CRM, sit in on sales calls and talk to the team and your agencies. We find where revenue comes from today and where effort goes with nothing to show for it.
We pick the segment, the positioning and the two or three channels to fund first, and we write down what gets paused. Your leadership team signs off before any budget moves.
We set weekly priorities for your marketers and vendors, launch channels in order and wire attribution so each one reports pipeline from the start. Founders stop approving every landing page.
Monthly and quarterly reviews read spend against closed revenue and sales feedback. Budget moves to what the CRM shows working, and objections from deal reviews go back into messaging and targeting.
Our senior marketers have run the whole marketing function for software firms, staff augmentation companies and product design agencies. For one software development company we ran it for 3.5 years, with $5.5M in pipeline a year.
Your fractional CMO doesn't work alone. Our in-house SEO, AI search, paid and content specialists pick up the channels the plan calls for, so you aren't hiring and briefing a new agency for each one.
We join deal reviews and listen to call recordings. When reps say the leads are wrong, we change targeting and qualification that quarter, and marketing gets judged on what closes.
Every channel reports marketing-sourced pipeline and closed revenue in the system your finance team already trusts. That habit is how we've tracked $30M+ in marketing-led revenue across 60+ B2B tech companies.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
A fractional CMO owns your marketing function part time. That covers the plan, the budget split, the channel order, direction for your team and agencies, and a monthly report on pipeline and revenue. At XQL a senior marketer takes the seat, and our SEO, AI search, paid and content specialists execute wherever the plan needs them. You get a marketing leader and a team in one contract.
If your go-to-market motion is still unproven, start fractional. A full-time search often runs six months or more, and a new hire can spend another quarter learning your category. A fractional CMO gets the function producing tracked pipeline first. Once the motion works, we help you define the full-time role, hire into it and onboard the person, or we keep running it.
Usually into fixing the basics before spend goes up. That often means sharper positioning, MQL and SQL definitions agreed with sales, and CRM attribution. Then budget goes to the one or two channels most likely to pay back at your deal size and sales cycle. Paid gets scaled once there's a conversion path and sales can handle the volume.
The plan and first decisions land in the opening weeks. SQL movement and pipeline signals come next, and closed revenue builds over the following quarters at the pace of your sales cycle. For Cieden, a product design agency, restructuring the marketing team and moving to lead-driving SEO doubled client count and grew SQLs 133% in nine months.
A senior XQL marketer holds the CMO seat, joins your leadership meetings and directs the team. Our specialists handle channel work where it's needed. After the diagnosis, your time comes down to weekly reviews, a monthly report and quarterly planning. Most founders go from approving every landing page to reading one revenue report a month.
We lead the people you already have. Your marketers get weekly priorities and coaching, and agencies get briefs and targets. If an agency performs, it stays and we steer it. If it doesn't, we show you the CRM numbers. Where a channel needs new hands, our SEO, AI search, paid and content teams can take it on under the same plan.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
