XQL is a demand generation agency for B2B tech companies. We make your founder and experts known to CTOs and executive buyers before they start shopping, then report the pipeline it creates in your CRM.
We map your ICP, the buying committee and the events that push an account into a buying cycle. We also check whether your real gap is awareness, trust or conversion, so we build the right thing.
Founder LinkedIn, webinars, a podcast, a newsletter, earned media. We choose the few that suit your buyer, your founder's time and your sales motion, and leave the others out.
We set up the narrative, the calendar, drafting in your founder's voice and the repurposing. It's designed to keep running in weeks when your founder has no time to write.
Each month we compare engagement with what's in the CRM and what sales hears on calls. Topics that start conversations get more airtime. Topics that don't get cut.
In 9+ years we've worked with 60+ B2B tech companies whose buyers are engineers and executives. Your first months of content start from patterns that have produced pipeline before, so you aren't paying us to learn your audience.
We review sales calls and lost-deal notes and pull out the words buyers use about their problem. Those objections become next month's posts and webinar topics, so reps walk into calls with the hard questions already answered.
Sometimes the bottleneck is conversion or sales follow-up, and more content won't fix it. We test that in the first weeks so you don't spend a year building an audience you didn't need.
We track which accounts engaged before they raised a hand, what buyers say when asked how they heard about you, and branded search lift. Our clients' CRMs credit $30M+ in revenue to that work.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We make your company known and trusted before buyers start a buying cycle. For most B2B tech firms that means founder-led LinkedIn, webinars, podcast spots and an owned newsletter, run as one weekly system. We draft, distribute and measure it, and tie engagement to accounts and revenue in your CRM. Lead gen harvests the few buyers already looking. Demand gen reaches everyone else in your market.
Two or three, picked for your buyer and your founder's time. A company with a strong technical founder and a developer audience usually starts with founder-led LinkedIn and technical writing. A firm selling complex services to non-technical executives often does better with webinars, a co-hosted podcast and a newsletter. We leave the other channels out on purpose, so the ones we run get enough attention to grow.
Expect leading signs within a month or two: target accounts engaging, inbound replies, a growing audience. Pipeline you can tie to demand work usually appears somewhere between month three and month six, as trust builds and trigger events fire. Closed revenue then follows your normal sales cycle. It compounds, so each month of trust makes the next deal a bit easier.
It shouldn't, and that instinct is why most founder content fails. We don't invent a persona or post motivational lines. We pull out the opinions and lessons your founder already holds, draft in their voice and edit together. The test is simple: a CTO reading it should think this person knows the problem. If a post doesn't pass that, it doesn't go out.
Your account lead is a senior marketer who owns the plan. Our in-house content, SEO, AI search and paid specialists handle production. Your founder gives us raw material in a recurring 30 to 60 minute session, often a recorded conversation, plus quick reviews of drafts. We handle drafting, scheduling, engagement, webinar and podcast operations, repurposing and reporting.
Demand gen builds the trust. SEO and AI search catch buyers when they finally search Google or ask ChatGPT for a shortlist, and our AI search program has an 80% recommendation success rate for clients. The content your founder produces feeds both. If you have no senior marketing lead, our fractional CMO service can set the order and own the pipeline number.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
