Your buyers, clinicians, researchers, and lab directors, research by evidence and specific technical queries, and they discount promotional language on sight. Broad category terms are owned by incumbents and journals, and even ranking one pulls the wrong audience. We own the specific evidence, application, and spec queries your buyers actually run, with content anchored to your data and cleared claims, deep enough for a rigorous reader, and structured to be cited by the AI engines reading the same pages. We run it in coordination with your regulatory and MLR function. Across engagements the same authority discipline took Artkai from a 27 to a 44 domain rating with 50+ inbound leads.
We map the evidence, application, and spec queries that precede an evaluation, audit your footprint against them, find where your proof is buried, and define the claims boundary with your regulatory and MLR function, so we know what to own and how to say it before anything ships.
We benchmark you against the evidence-driven, technical B2B tech companies we run SEO for: which content converts, which pages rank fastest, what velocity is realistic against incumbent- and journal-dominated terms, so strategy starts from evidence.
We prioritize by qualified-pipeline value: which evidence and application clusters to build first, which buried proof to surface, which committee and access pages to publish, and where KOL, scientific, and ABM work should carry demand, all within cleared claims.
We execute, technical SEO, evidence-anchored content, application and access pages, and structured proof, all cleared through MLR, briefing writers who pass a rigorous reader's scrutiny, so discoverability compounds without becoming your team's burden.
Every month we read the CRM, which queries and pages produced qualified evaluations, how organic-sourced opportunities move through the cycle, and we refine within the boundary. Winning clusters get scaled, new questions become cleared content. SEO becomes a managed discovery-and-pipeline channel.
We have run SEO for 60+ B2B tech companies and know which queries convert for an evidence-driven technical buyer versus which only look like demand: that specific evidence, application, and spec searches sit closest to an evaluation, while broad category and 'what is' traffic pulls the wrong audience. We apply that on the compliant, evidence-led side.
We map your footprint against the evidence, application, and spec queries that actually precede an evaluation, separate the category terms incumbents and journals own from the ones you can win, and find where your best proof is buried in PDFs and publications, with the claims boundary defined alongside your MLR function.
SEO makes you discoverable at scientific research, but this sector runs on evidence, KOLs, and institutional relationships too. Running the full stack, we sequence evidence-led SEO with scientific credibility and ABM rather than treating organic as the whole plan, and we build every page to rank and to be cited by AI engines.
Your scientific, clinical, and regulatory teams know the real queries, objections, and what is cleared to say. We turn that into evidence-anchored content briefs and target pages within the boundary, so your SEO answers what clinicians and scientists actually search and never oversteps a claim.
We instrument organic end to end and report on qualified pipeline through the long, multi-stakeholder, evidence-gated cycle, tied to your CRM, not sessions. That discipline is how we have tracked $30M+ in marketing-led revenue and why evidence-content budgets survive a long clinical and procurement cycle.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Yes, when it is built compliance-first and cleared through your MLR function, which is how we work. Every page is anchored to your evidence and the claims you are cleared to make, designed to move through MLR review, and never overstates efficacy or implies off-label use. We treat a claim as a regulated act. In a field where a rigorous reader and a regulator both scrutinize your content, that discipline is not a constraint on SEO, it is what makes SEO credible and safe here.
By leading with evidence rather than around it. Clinicians and scientists trust validation data, study results, methodology, and peer credibility, and discount promotional language, so we build content that surfaces and communicates your evidence clearly, within cleared claims, and makes it discoverable at the specific queries they run. The SEO job is to package rigor credibly and get it in front of the right scientific audience, which is exactly how you earn trust with a buyer who evaluates like a peer reviewer.
Not by attacking broad terms like 'medical device' or 'diagnostic', they are owned by incumbents, distributors, and journals, and pull the wrong audience. The winnable, higher-intent demand is in the specific queries they do not serve well: an evidence or validation query, an application or protocol query, a spec query, or a workflow query. We concede the category terms and own the searches where a scientific evaluation begins, which is how a focused company gets discovered on its evidence rather than lost behind incumbents.
Yes, because publications, posters, and validation reports are rarely structured for discovery, so your best proof is invisible at the query a buyer runs. We bring the substance, within cleared claims and without overstating, into discoverable, structured pages that rank and can be cited by AI engines, and link it appropriately to the primary sources. Unburying and structuring your evidence is frequently the fastest win, because the proof already exists; it just cannot be found where clinicians and scientists look.
By building for each and connecting them. The clinician or scientist cares about evidence and outcomes, procurement about cost and workflow, and payers about coverage, and a page that speaks only to one stalls with another. We build evidence content for the scientific user and access and economic content, within cleared claims, for the stakeholders who weigh economics as heavily as efficacy, so the whole committee finds what it needs. In this sector the economic and access story is often what turns a positive evaluation into a purchase.
Unburying evidence and building the highest-intent application pages can move qualified scientific traffic within a quarter or two; durable rankings on competitive evidence clusters compound over several quarters; and deals close over the long, multi-stakeholder, evidence-gated cycle through validation, reimbursement, and procurement. We prioritize the highest-value queries first so you see qualified engagement early, and report on pipeline through the cycle. Across faster segments we have driven 2.4x organic traffic in nine months and 133% SQL growth per quarter.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
