The make-or-break go-to-market questions for a cloud provider are strategic: which specialization or edge you win on against AWS, Azure, and GCP, how you price it credibly, and how you run developer-led adoption and enterprise expansion together. We build that foundation, edge positioning, the pricing and business-model decision, ICP across developer and enterprise, and a product-led-plus-sales-led motion, tied to signups, usage, and CRM revenue. It is the work that turns a good platform into durable growth, backed by 9+ years and $30M+ in marketing-led revenue across 60+ B2B tech companies.
We pressure-test your edge, pricing, ICP, and motion against how cloud buyers actually decide and against the hyperscaler defaults, using product analytics and sales input to find where the go-to-market leaks and which workloads and accounts are truly winnable.
We benchmark you against the developer-adopted and enterprise-infrastructure companies we have run GTM for: which edges hold, which pricing models convert and expand, which motions reinforce, so the strategy starts from evidence.
We make the calls: the edge to commit to, the pricing and business model, the developer and enterprise ICP, the PLG-plus-sales motion, and the sequenced channel plan, prioritized by what moves activation, usage, and revenue given your stage and competitive set.
We turn the strategy into the assets and plan to run it, positioning, pricing narrative, developer and enterprise content architecture, and the channel sequence, and can operate it through the rest of the growth stack so it does not die as a slide deck.
As the motion runs, we read product analytics and the CRM, which workloads and accounts activate and expand, which objections stall deals, how the two motions feed each other, and refine edge, pricing, and channel mix. GTM becomes a living operating model tied to usage and revenue.
The cloud buyer is our core buyer. We have built go-to-market for 60+ B2B tech companies, including developer-adopted and enterprise-infrastructure products, so we know how to resolve edge positioning, pricing models, and the PLG-plus-sales motion for exactly this kind of company, rather than forcing a generic SaaS playbook onto it.
In the first weeks we pressure-test your edge against the hyperscaler defaults, stress-test your pricing model and clarity, sharpen the developer and enterprise ICP, and find where the two motions leak, so you get an actionable GTM foundation fast enough to put behind this quarter's growth.
GTM strategy is worthless as a document, so ours ends in a product-led-plus-enterprise plan we can run, developer content and docs, free-tier optimization, AI-search, and enterprise ABM. Because we operate the full B2B tech growth stack, we sequence the motion instead of leaving execution as your problem.
Strategy that ignores the funnel is fiction. We ground edge positioning, pricing, and motion in what your product analytics and sales and solutions teams see, which workloads and accounts convert and expand, which cost and migration objections stall deals, and refine as those signals come in.
We wire the GTM to signups, activation, usage, and enterprise revenue across product analytics and your CRM, so edge, pricing, and motion decisions are judged on usage and revenue, not signups or opinion. That discipline is behind $30M+ in CRM-tracked, marketing-led revenue across our clients.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Four: which edge you commit to against the hyperscalers, how you price it, who your developer and enterprise ICPs are, and how product-led adoption and enterprise sales coexist. Those shape everything downstream, and the fatal mistake is trying to be a smaller hyperscaler instead of committing to a specific edge. We work through these with you, grounded in your product analytics and competitive reality, then build positioning, pricing, and a motion that follow from the answers.
By finding where you genuinely beat the default for a specific buyer or workload and committing to it, rather than competing on breadth. The edge might be price, performance, GPU availability, sovereignty, support, or a workload or vertical specialization. We assess where your real advantage is defensible and valuable, pressure-test it against the hyperscaler defaults and specialized rivals, and sharpen the positioning and ICP around it, because against opponents that large, a committed, proven edge is the only path to a reason to exist.
Yes, and in cloud it is one of the most consequential GTM decisions. Usage-based, committed-use, free tier, and transparent-versus-negotiated pricing each change trust, adoption, and unit economics, and pricing clarity is both a real differentiator and, done poorly, a source of buyer distrust and surprise-bill resentment. We work through the model against your economics and buyers, and design the pricing narrative so it is clear, comparable, and persuasive, because for many cloud buyers the cost story, done credibly, is the single most convincing thing you have.
By designing them to feed each other rather than compete. Bottom-up, developers adopt through the free tier, docs, and DX; top-down, enterprises expand through sales, ABM, security, and compliance. We define the ICP and motion for each, and build the bridge, how developer adoption inside an account warms and accelerates the enterprise motion, and how enterprise deals expand accounts that started as a signup. Most cloud providers do one well and leak the other; resolving how they connect is central to the GTM we build.
As a first-class strategy, because switching friction is often your real competitor. We build the migration and switching plan into the go-to-market: quantify the cost and performance gain, provide migration guides and tooling, prove reliability, and address lock-in honestly, all targeted at the workloads and accounts most winnable off incumbents. Turning the switching-cost objection into a concrete, de-risked path is what lets a better, cheaper platform actually pull workloads over rather than losing to inertia.
The buyer is a benchmark-driven engineer, adoption is dual-motion (developer and enterprise), the competitor is a set of near-infinite-budget defaults, pricing is complex and trust-sensitive, and migration friction is enormous. A generic SaaS GTM built for a single-motion, free-claims market does not fit. We bring the transferable discipline, edge positioning, pricing, ICP, motion, attribution, but adapt it to the hyperscaler dynamic, the dual motion, and the migration reality, which is what a cloud provider actually needs.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
