Engineers do not search "cloud provider"; they search a workload, a comparison, a cost problem, an alternative to a hyperscaler. Broad terms are owned by AWS, Azure, and GCP and the big documentation sites, and even ranking one pulls learners more than a platform engineer with a workload to place. We own the specific workload, comparison, and cost queries your buyers run, with developer-grade content and docs deep enough to earn a trial, and structure it to be cited by the AI engines reading the same pages. Across engagements we have driven 2.4x organic traffic in nine months and 133% SQL growth per quarter, tied to signups and usage.
We map the workload, comparison, and cost queries that precede a trial, audit your footprint and your docs against them, and find where developer content under-performs as a signup engine, grounded in solutions and developer-relations input.
We benchmark you against the infrastructure and developer-tool companies we run SEO for: which content converts to signups, which pages rank fastest, what velocity is realistic against hyperscaler-dominated terms, so strategy starts from evidence.
We prioritize by signup and usage value: which workload, comparison, and cost clusters to build first, which docs to elevate as SEO assets, which migration content to publish, and where AI Search and ABM should carry the rest while content compounds.
We execute, technical SEO, docs-as-marketing, comparison and cost content, benchmarks, and migration guides, and run the operation, briefing writers who pass a platform engineer's read and coordinating with your docs and DevRel teams, so rankings and signups compound.
Every month we read product analytics and the CRM, which queries and pages produced signups that activated and expanded, and we listen to solutions and DevRel. Winning clusters get scaled, new objections become content. SEO becomes a managed developer-growth channel.
The cloud buyer is our core buyer. Across 60+ B2B tech companies we know which queries convert for a developer-adopted infrastructure product, that specific workload, comparison, and cost searches sit closest to a trial, while broad category traffic pulls learners, so we start from the pattern, not a discovery deck.
We map your footprint against the workload, comparison, and cost queries that precede a trial, separate the category terms the hyperscalers own from the ones you can win, and find where your docs and technical content under-perform as the SEO and signup engine they should be. You get a prioritized, signup-tied plan in weeks.
SEO is a developer-led growth engine here, and we run it that way, integrated with docs, community, and free-tier conversion, not as a marketing silo. And because engineers now ask an assistant which cloud too, we build every page to rank and to be cited by AI engines. Running the full stack, we sequence organic against the rest of your GTM.
Your solutions engineers and developer-relations team know the real queries and objections, the workloads that convert, the hyperscaler comparison, the migration and cost questions. We turn those into content and docs briefs and target pages, so your SEO answers what engineers actually search while building.
We instrument organic to the full funnel, signup, activation, usage, and enterprise expansion, across product analytics and your CRM, so SEO is judged on usage and revenue, not sessions. That discipline is how we have tracked $30M+ in marketing-led revenue and why developer-content budgets get defended.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Not by attacking broad terms like 'cloud provider' or 'IaaS', they are owned by AWS, Azure, GCP, and the big docs sites, and pull learners more than buyers. The winnable, higher-intent demand is in the specific queries they do not serve well: a workload query, a comparison or alternative query ('[you] vs [hyperscaler]'), or a cost query. We concede the category terms and own the searches where a trial begins, which is how a specialized or challenger cloud gets found on the workloads where it genuinely wins.
Central, not an afterthought. Cloud adoption is developer-led, and engineers discover and adopt you through documentation and technical content as much as any marketing page, so your docs are often your best SEO and signup engine. We treat docs-as-marketing: make your documentation discoverable, structured for search, and genuinely useful, so the content you already maintain ranks for the how-to and workload queries engineers run and converts them into signups. Ignoring docs in cloud SEO leaves your biggest asset on the table.
By owning them directly and de-risking the switch. Comparison and alternative queries ('[you] vs a hyperscaler,' 'alternative for X workload') are where engineers evaluate, so we build honest comparison content that frames the decision on workload fit, cost, and performance, and pair it with migration guides and tooling content that address the switching cost and lock-in fear head-on. Since inertia is often your real competitor, meeting the migration objection at the exact query is how comparison traffic becomes trials.
They share a foundation. The authoritative, machine-readable technical pages and docs that rank in Google are exactly what AI answer engines retrieve and cite when an engineer asks which cloud to use, and about half the sources cited in AI answers also rank organically. So one content investment compounds across both surfaces, which matters as more engineers start with an assistant. We build every page and doc to rank and to be citation-ready.
On the full funnel, not sessions. We instrument organic to signup, activation, usage, and enterprise expansion across your product analytics and CRM, so SEO is judged on signups that turn into usage and revenue, not raw traffic. Because adoption is bottom-up and expansion is later, we track leading indicators, signups and activation, alongside enterprise pipeline. Across engagements we have driven 2.4x organic traffic in nine months and 133% SQL growth per quarter; the exact curve depends on your niche and starting authority.
Because the cloud buyer is our core buyer and this is a developer-led growth motion, not generic SEO. A generalist treats docs as separate from SEO, ships content engineers ignore, and chases terms the hyperscalers own. We start from 60+ B2B tech engagements, treat docs as a signup engine, own the workload and comparison queries that convert, de-risk migration, build pages that also win AI search, and report signups and usage in your analytics and CRM. You are buying developer-led growth, not rankings.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
