Sensing and photonics companies are built by physicists and engineers who then face a market that punishes weak go-to-market: multiple deep verticals, integrator-driven design-ins, long cycles, and a business-model choice, component, licensing, or custom, that reshapes everything. We build the go-to-market foundation, vertical positioning on real-world performance, a focused account strategy, the right business model, and an account-based, ecosystem-driven motion, so the work of winning design-ins becomes repeatable and tied to revenue in your CRM. Backed by 9+ years and $30M+ in marketing-led revenue across 60+ B2B tech companies.
We pressure-test your positioning, vertical strategy, business model, and motion against how sensing buyers actually decide and what they compare you to, using your field-engineering and sales input to find where the go-to-market leaks and which design-ins are truly winnable.
We benchmark you against the technical, account-based, long-cycle B2B tech companies we have run GTM for: which positioning earns commitment, which vertical focus concentrates resource, which business models produce durable revenue, so strategy starts from evidence.
We make the calls: the vertical positioning, the verticals and accounts to win first, the business and pricing model, the account-based and ecosystem motion, and the sequenced channel plan, prioritized by which design-ins move revenue given your stage and competitive set.
We turn the strategy into the assets and plan to run it, vertical messaging, technical-proof and ecosystem architecture, account plans, and the channel sequence, and can operate it through the rest of the growth stack so it does not die as a slide deck.
As the motion runs, we read the CRM and the field, which verticals and accounts advance, which objections stall design-ins, how the business model holds up, which design-ins expand to new platforms, and refine positioning, vertical focus, and channel mix. GTM becomes a living operating model tied to design-ins.
We have built go-to-market for 60+ B2B tech companies with technical, account-based, long-cycle buyers. We know the patterns that separate vertical positioning that earns a design-in from spec-sheet messaging, focused vertical strategy from scattered effort, and a business model that produces durable revenue from one that strands good technology. You are not funding our education on how considered technical products get bought.
We do not disappear into a year-long engagement. In the first weeks we pressure-test your positioning against the incumbents, sharpen which verticals and accounts to win first, stress-test the component-versus-licensing-versus-custom decision, and find where the motion leaks, so you get an actionable GTM foundation fast enough to focus this cycle's effort.
GTM strategy is worthless as a document, so ours ends in an executable, account-based, ecosystem-aware plan. Because we operate the full B2B tech growth stack, we choose the motion and channels that fit a vertical, named-account, long-cycle market, ABM, technical content, ecosystem, and sequence them, instead of leaving execution as your problem.
Strategy that ignores the field is fiction. We ground positioning, vertical focus, and the business model in what your field-application and sales engineers see, which verticals and accounts are winnable, which real-world-performance objections stall a design-in, how you are really evaluated against incumbents, and keep refining as those signals come in.
We wire the GTM to your CRM across the long design-in path, so positioning, vertical, and model decisions are judged on design-in progress and the revenue an integration unlocks, not opinion or this quarter's leads. That long-cycle discipline is behind $30M+ in CRM-tracked, marketing-led revenue across our clients.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Exactly that. Better physics does not win design-ins on its own in this market. The usual gaps are positioning built on raw specs instead of vertical-specific, real-world performance; scarce field resource spread across every vertical at once; a business model chosen without rigor; and no repeatable account-based motion, so wins happen by luck. We build the foundation, vertical positioning, focused vertical and account strategy, the right business model, and an account-based, ecosystem-driven motion, so winning design-ins becomes a system.
It is one of the most consequential decisions your company will make, and it deserves rigor. Selling components at volume scales but demands manufacturing and margin discipline; licensing your technology or IP can scale faster and lighter but changes who you sell to and how you are valued; custom NRE-funded development funds the work but can trap you in bespoke projects that do not scale. Each reshapes your buyer, margins, and growth path. We work through the trade-offs against your technology, verticals, and capital position, and design the positioning, pricing, and motion around the model you choose.
Because the market punishes weak go-to-market hard. The real competitor is the incumbent already designed in, and switching is a re-integration and re-validation, so positioning must make the real-world advantage decisive. The market splits into deep verticals with different standards, so one message lands nowhere. The cycle is long and integrator-driven, so momentum dies without a system. And the business model reshapes the whole company. Getting the strategy right is what turns superior sensing into design wins.
By making the real-world advantage decisive and de-risking the switch. We sharpen positioning around where your performance under real conditions, cost, size, power, or integration is genuinely superior enough to justify the re-integration and re-validation a switch demands, back it with condition-stated proof and reference integrations, and use ecosystem endorsement to lower the perceived risk. Then we focus the vertical and account strategy on the design-ins where that advantage is most compelling, rather than fighting the incumbent everywhere.
Deliberately, because in sensing the ecosystem is often the real path to a design-in. Integrators, reference-platform partners, standards bodies, and distributors can put you in front of accounts and lend credibility a challenger lacks, yet most companies treat them as operational rather than as a GTM lever. We map which relationships open which accounts and verticals, build the joint proof and co-marketing that make them productive, and fold them into the account-based motion so they actively seed design-ins.
A consultancy hands you a deck and leaves, and in a market this execution-heavy, a strategy that never becomes an account-based motion produces no design-ins. We build the GTM foundation and the plan to run it, and because we operate the full growth stack, we can execute and measure it, ABM, technical content, ecosystem, tied to design-in progress and revenue in your CRM. You get a running, attributed system, not a document that ages while incumbents hold their sockets.
We move in weeks, not quarters. You get a clear GTM foundation, vertical positioning, the verticals and accounts to win first, the business-model and pricing decision, an account-based and ecosystem motion, and a sequenced channel plan, plus the technical-proof and account architecture to run it, all wired to your CRM for long-cycle attribution. Fast enough to focus this cycle's effort. It is the work behind turning strong technology into repeatable, tracked revenue across the 60+ B2B tech companies and $30M+ in marketing-led revenue we have delivered.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
