You will not out-rank the big automation vendors for "manufacturing software" or "MES," and chasing those terms wastes a year. Your winnable demand is in the specific problem, process, integration, and ROI queries a plant, IT, or operations buyer runs when the pain is real: unplanned downtime, scrap, yield loss, a compliance mandate, an integration headache. We own those, with content that quantifies the cost of the status quo and speaks to the whole buying committee, and structure it to be cited by the AI engines that read the same pages. Across engagements we have driven 2.4x organic traffic in nine months and 133% SQL growth per quarter, tied to CRM pipeline.
We map the searches that precede an industrial-software purchase, problem, process, integration, compliance, and ROI queries, and audit your footprint against them, separating winnable terms from incumbent-owned ones, grounded in sales-call intelligence.
We benchmark you against the technical, ROI-driven B2B tech companies we run SEO for: which clusters convert, which pages rank fastest, what ranking velocity is realistic against an incumbent-heavy field, so strategy starts from evidence.
We prioritize by commercial value: which problem, integration, and ROI clusters to build first, which product and case-study pages to rebuild for the whole committee, which head terms to abandon, and where paid or AI Search should carry pipeline while content compounds.
We execute, technical fixes, cost-of-status-quo and integration content, ROI pages, comparison content, briefs, and link-building, and run the operation, briefing writers who pass a technical operator's read, so rankings compound without becoming your team's second job.
Every month we read the CRM, which queries and pages produced pilots and conversations, how organic-sourced deals move, and we listen to sales. Winning clusters get scaled, underperformers cut, new objections become content. SEO becomes a managed revenue channel.
We have run SEO for 60+ B2B tech companies and know which queries convert for a high-consideration technical product versus which only look like demand: that specific problem, integration, and ROI searches sit closest to a decision, while broad category and 'what is' traffic pulls researchers and competitors. You do not spend a quarter teaching us how a technical, ROI-driven buyer searches. We start from the pattern.
We map your footprint against the problem, process, integration, and ROI queries that actually precede a purchase, separate the head terms the incumbents own from the ones you can win, and find where your product and case-study pages fail one of the three buyers. You get a prioritized, revenue-tied plan in weeks, not a 200-item audit.
SEO is the cheapest durable demand you can own, but it is a build, and we will tell you when paid or ABM is the faster path to a pilot this quarter. And because buyers now ask an assistant for a shortlist first, we build every page to rank and to be cited by AI engines. Running the full stack, we sequence organic against the rest of your GTM instead of optimizing a silo.
Your sales and solutions calls are the best keyword research you have: the pains that open a deal, the incumbent and status-quo objections, the integration questions, the industries where you keep winning. We turn those into content briefs and target pages, so your SEO answers what buyers actually ask, not what a keyword tool guessed.
We instrument organic end to end and report in revenue terms: which query clusters and pages produce pilots and sales conversations, how organic-sourced deals move through pilot and rollout, tied to your CRM across a long, multi-stakeholder cycle. That discipline is how we have tracked $30M+ in marketing-led revenue and why the SEO budgets we manage survive long cycles.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Not by attacking the category head terms, and you should not try, they are owned by incumbents with authority you will not match, and even winning one pulls researchers more than buyers. The winnable, higher-intent demand is in the specific queries the giants ignore: a named problem ('reduce unplanned downtime on X'), a process or industry query, an integration query ('MES that connects to SAP and Siemens PLCs'), or an ROI query. We concede the head terms deliberately and own the searches that actually precede a decision, which is how a focused product beats an incumbent on the queries that matter.
By making the cost of the status quo visible before you sell the solution. When the real competitor is 'we've always used spreadsheets,' the content has to quantify the hidden cost, downtime, scrap, yield loss, unplanned maintenance, so the buyer sees the pain in numbers and reframes doing nothing as the expensive option. We capture the search demand around those pains and publish content that quantifies them, then lead the buyer to your ROI case. That is how SEO beats inertia, not just other vendors.
By being written for all three and connecting them. The plant user cares about uptime and usability, IT/OT cares about integration and security, the executive cares about payback. We build proof and content for each and structure the money pages so a champion, a gatekeeper, and an economic buyer all find what they need, because in industrial deals a page that wins one and ignores another stalls at the OT/IT divide. It is a conversion problem as much as a ranking one, and we fix both.
They share a foundation. The authoritative, well-structured pages that rank in Google are exactly what AI answer engines retrieve and cite when your buyers ask an assistant for a shortlist, and about half the sources cited in AI answers also rank organically. So one content investment compounds across both surfaces. We build every page to rank and to be citation-ready, which is why we treat SEO and AI Search as one program for an industrial software company.
Foundational fixes and rebuilt money pages can move qualified traffic and early conversations within the first quarter; durable rankings on competitive problem and integration clusters typically compound over two to four quarters. We prioritize the highest-intent, fastest-converting opportunities first so you see commercial signal early. Across engagements we have driven 2.4x organic traffic in nine months and 133% SQL growth per quarter; the exact curve depends on your starting authority and competitive set.
We instrument it. An industrial deal touches a plant champion, an IT/OT gatekeeper, and an economic buyer, and moves through pilot at one line before an enterprise rollout, so the first organic touch often happens months before close, which is when attribution gets lost. We track the full path in your CRM, first touch, pilot, sales conversation, SQL, rollout, and report SEO as revenue influenced. That keeps the budget funded through a long cycle instead of cut mid-stream.
Because fluency and accountability are what make SEO pay back here. A generalist spends your first quarter learning what an industrial buyer searches and ships content an operator dismisses. A cheap content shop ships off-intent volume that is a penalty risk. We start from 60+ B2B tech engagements, sit close to your sales calls, run technical, content, links, and attribution as one system, build pages that also win AI search, and report against your CRM. You are buying a managed revenue channel, not rankings.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
