
Synebo
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
- 2.73× organic traffic
- MQL→SQL 17% → 29%
The keyword "AI development" is the most over-claimed, lowest-intent term in B2B tech — owned by the cloud giants, the model providers, and listicle farms, and read by students and the AI-curious, not buyers with a budget. The demand that converts is narrower and more skeptical: an engineering or product leader searching "RAG vs fine-tuning," "LLM evaluation in production," "how to stop our data training a vendor's model," or "build vs buy an AI agent" — and reading your ranking page the way they'd review a PR, hunting for the GPT wrapper. We build organic search around those implementation-intent queries, write pages that out-rank competitors and prove real engineering depth in the same read, and tie every ranking back to qualified pipeline and closed deals in your CRM. Over nine years we've done this for 60+ B2B tech companies and tracked $30M+ in marketing-led revenue.
We map the searches that precede an AI-development contract — implementation-intent queries (RAG, fine-tuning, evaluation, vector search, agents), build-vs-buy questions, data-and-IP concerns, and vertical applied-AI searches — and audit your organic footprint against them. We separate the saturated "AI" head terms the model vendors own from the technical queries you can win, flag the pages dating you a model generation behind, and pull in technical-evaluation and sales-call intelligence so the picture reflects how a skeptical AI buyer actually decides, not what a keyword tool reports.
We benchmark your situation against the technical-buyer products among the 60+ B2B tech companies we've run SEO for — including applied-AI and ML-heavy teams. Which clusters convert for an AI builder, why implementation-intent and build-vs-buy pages earn rankings and qualified inquiries faster than thought-leadership posts, how to prove depth on the page so it beats the wrapper screen, what ranking velocity is realistic against your competitive set — we know the patterns, so the strategy starts from evidence instead of guesswork.
We prioritize ruthlessly by commercial value: which implementation-intent, build-vs-buy, and data-and-IP clusters to build first, which hype-dated posts to retire or refresh, which proof pages to rebuild for the technical evaluator, and where account-based or paid funnels and AI Search optimization should book meetings now while content compounds. You get a sequenced plan tied to qualified pipeline and revenue — not a backlog of everything.
We execute — technical fixes, implementation-intent and build-vs-buy builds, data-and-IP pages, comparison content, case-study rebuilds, editorial briefs, and link-building — and we run the operation: briefing writers (or your engineers) so the work survives a technical review, coordinating dev on your stack, and managing vendors so delivery is consistent and rankings compound quarter over quarter without becoming your team's second job. The refresh cadence is built in, so pages stay current as models and best practice shift.
Every month we read the results in your CRM — which queries and pages produced qualified inquiries, what they're worth, how organic-sourced deals move through the technical evaluation, the POC, and the data-security review — and we listen to the sales and eval notes. Winning implementation and build-vs-buy clusters get scaled, thin or dated content gets cut or refreshed, and the objection that killed the last deal becomes next month's page. SEO becomes a managed revenue channel measured in contracts that survive scrutiny, not a project measured in traffic.
We've run SEO across 60+ B2B tech companies selling to technical and executive buyers. We already know which queries convert for an AI builder and which only look like demand: that "RAG vs fine-tuning," "LLM evaluation," and "vector database for X" pull a leader with a budget and a roadmap, while "what is generative AI" pulls students and the AI-curious; that build-vs-buy and data-and-IP queries sit closest to a signed contract because they're where a serious evaluation stalls; that the ranking page has to satisfy a crawler and an ML engineer hunting for a wrapper in the same read. You don't spend a quarter teaching us what retrieval-augmented generation, model drift, an eval harness, or data residency is. We start from pattern recognition, not a discovery deck.
We don't open with a 90-day audit. In the first weeks we map your organic footprint against the implementation-intent, build-vs-buy, data-and-IP, and vertical applied-AI queries that actually precede a contract in your slice of the market, separate the saturated "AI" head terms you can't convert from the technical queries you can own, and find the pages quietly dating you a model generation behind. You get a prioritized plan tied to qualified-pipeline potential, not search volume — which clusters to build, which hype posts to retire or refresh, which proof pages to rebuild — fast enough to start compounding inside the first quarter.
SEO is the cheapest durable demand an AI development company can own — implementation-intent queries compound for years and catch a buyer at the exact moment they're scoping a real project — but it's a build, not a switch, and we'll tell you when it isn't the fastest path to pipeline this quarter. Some demand is best captured organically; some needs account-based and paid funnels to book meetings now with the finite set of teams that have an AI budget this year; and a fast-growing share of buyers ask ChatGPT or Perplexity "who are the best companies to build a RAG system" before they ever run a Google search. Because we operate the full B2B tech growth stack, we sequence organic against the rest of your GTM instead of optimizing a silo — so the SEO investment lands where it actually books pipeline.
Your technical evaluations and sales calls are the best keyword research an AI company has. The build-vs-buy argument that stalled the last deal, the data-governance question the CISO raised before features even came up, the "how is this not just a GPT wrapper" probe in the first call, the competitor you're benchmarked against — we sit close to those calls and turn them into content briefs and target pages. The result is SEO that pre-answers what gets you eliminated: build-vs-buy pages that reframe value around the hard parts an API call doesn't cover, data-and-IP pages that clear the gating objection before a call, and evaluation content that proves depth a wrapper can't fake.
We instrument organic search end to end and report in revenue terms, not rankings. Which query clusters and pages produce qualified inquiries, what those become in pipeline, how organic-sourced deals move through the technical evaluation, the proof-of-concept, and the data-security review where AI deals actually stall — tied back to your CRM through a cycle where the first organic touch often lands months before a contract and attribution is the first thing to get lost. When we say SEO produced a deal, you can see it survive the eval. That discipline is why we've tracked $30M+ in marketing-led revenue across our B2B tech clients, and why the SEO budgets we manage get defended through scrutiny-heavy cycles instead of cut in the middle of one.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
The highest-volume keyword in your space is also the lowest-trust one. "AI development," "generative AI," and "AI software" are owned by the foundation-model vendors, the hyperscalers, and listicle farms, and the people typing them are students and the AI-curious — and even ranking for them drops you into the wrapper bucket your buyer is trying to filter out. The queries that convert are narrow and technical: implementation-intent searches ("RAG vs fine-tuning," "LLM evaluation in production," "choose a vector database"), build-vs-buy queries, and data-and-IP questions. The page that ranks has to satisfy a crawler and an ML engineer who reads it looking for the lie, beat "we'll just call the API ourselves," and stay current in a field that moves monthly. Thin or buzzword-heavy content isn't neutral here — it's negative, because one hollow paragraph makes a technical buyer discount everything else you publish.
The ones a serious buyer types while scoping a real project — not the category label. In practice that's four clusters. Implementation-intent queries: "RAG vs fine-tuning," "when to fine-tune an LLM," "how to evaluate an LLM in production," "reduce hallucinations," "vector database for semantic search," "AI agent in production." Build-vs-buy queries, where the prospect is weighing your team against their own engineers calling the API. Data-and-IP queries: "does customer data train the model," "on-prem LLM for regulated data," "AI data residency." And vertical applied-AI queries that prove you've shipped in their domain. These have a fraction of the volume and a multiple of the intent of the "AI" head terms — and most AI shops ignore them for another think piece on agentic AI, which is exactly why a focused company can own them.
Yes — but only if the ranking page is built as a proof asset, which is most of what we do here. A technical evaluator reads your page assuming the default case is a GPT wrapper, and probes for it: where the model comes from, what's proprietary, how you handle evaluation and drift. So we build pages with real architecture and 'how it works' depth, eval methodology and accuracy claims stated with their conditions, an honest failure-modes section, and a clear data-and-IP posture — the substance a wrapper can't fake. The same depth that earns the ranking clears the wrapper screen and earns the call. Generic 'AI-powered' adjective pages do the opposite: they rank poorly and repel the senior buyer they're meant to attract.
Yes — and it's the single biggest lever most AI shops ignore. For this audience the real competitor isn't another vendor, it's the prospect's own engineers saying the model is a few lines of code away. So we deliberately build content for the build-vs-buy moment: honest pages on the genuinely hard, ongoing parts a weekend prototype under-estimates — data pipelines, evaluation, guardrails, MLOps, drift, security, and maintenance — and where buying genuinely wins versus where it doesn't, written with enough respect for the reader's competence that they trust it instead of feeling sold to. Those pages rank for the exact queries an engineering leader runs while making the case internally, and they pre-answer the objection that otherwise stalls the deal in the technical evaluation.
It will if you treat it as set-and-forget, which is why a refresh cadence is built into how we run this. In a field where the model, the tooling, and best practice shift on a monthly cadence, a page written around GPT-3 or framing the market as 'chatbots' doesn't just rank worse — it signals to a buyer that you've stopped paying attention, which is fatal in a category where staying current is the credibility test. We build durable, concept-level pages that age well (the trade-offs between retrieval and fine-tuning change far more slowly than model version numbers), date the genuinely time-sensitive claims clearly, and schedule refreshes so your highest-value pages stay current. Compounding authority comes from sustained, up-to-date depth — that's how Artkai's domain rating climbed from 27 to 44 with traffic up 15% a month.
Very much so, and it's a cluster most AI shops never build. For regulated and enterprise AI buyers the first questions aren't about capability — they're about exposure: will our data train your models, where does it live, who owns the outputs and the IP, what sub-processors and foundation models do you use, can we run it on-prem. A vague or missing answer reads as risk to the people with veto power, and ducking the queries cedes them to competitors and review sites who frame your posture for you. We build clear, honest pages that rank for those searches and clear the gating objection before a call — then track deals through the data-security review stage in your CRM so you can see exactly where they stall and fix it.
Foundational technical fixes and rebuilt implementation-intent and proof pages can move qualified traffic and inquiries within the first quarter; durable rankings on competitive implementation and comparison clusters typically compound over two to four quarters. We prioritize the highest-intent, fastest-converting queries first so you see commercial signal — qualified inquiries — early rather than waiting on a traffic curve. We're also honest that an AI deal's technical-evaluation and proof-of-concept cycle means deals close later than a quick SaaS purchase. Across engagements we've driven 2.4x organic traffic in nine months and 133% SQL growth per quarter; the exact curve depends on your starting authority and competitive set. SEO is the cheapest durable demand you can own, but it's a build, and we say so up front.
They reinforce each other, and for an AI company the overlap is unusually tight — your buyers live in these tools. A growing share now ask ChatGPT or Perplexity "who are the best companies to build a RAG system," "alternatives to [vendor]," or "how do I evaluate an LLM" before any vendor site loads, and much of the technical and implementation content that ranks you in organic search is the same signal a model reads when it decides who to recommend. We don't treat AI Search as a replacement for SEO; we treat it as the layer that captures buyers who now start in an assistant, built on the same technical foundation. Across our work this runs at roughly an 80% AI Search recommendation success rate, which is why this page links to our AI Search optimization service and many clients run both as one system.
Both, your choice. We build deeply researched briefs and outlines that detail structure, angle, sources, and the technical substance — the architecture, the eval methodology, the honest limitations — precise enough that the result earns credibility with ML engineers rather than making them wince, and we either enable your in-house or contract writers with those briefs or produce ready-to-publish pages end to end. Either way we manage the writers and the editorial calendar so output stays consistent, technically accurate, current, and on-strategy. The bar in this category is unforgiving: thin or AI-generated content is actively negative, because a technical buyer who catches one hollow paragraph assumes the product behind it is just as hollow.
Because in this category, technical fluency and accountability are what make SEO pay back. A generalist spends your first quarter learning what a serious AI buyer searches — and ships content an evaluator pattern-matches to a wrapper while never touching the build-vs-buy objection that loses deals. A cheap offshore shop produces volume that's off-intent at best and a penalty risk at worst — often AI-generated content about AI that dates in a month. We start from 60+ B2B tech engagements of pattern recognition selling to technical and executive buyers, sit close to your evaluations and sales calls, run technical, content, links, and attribution as one system, and report against your CRM through the technical evaluation and security review. You're not buying rankings; you're buying a managed revenue channel run by people who already know how AI buyers decide.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.

I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.