XQL Group · B2B marketing agency

SEO for HubSpot Consultancies

SEO services for HubSpot Solutions Partners, measured the way you measure your own clients. We rank you for partner-choice searches like "HubSpot migration agency" and report the pipeline in your own HubSpot portal.

B2B tech companies worked with
60+
Years marketing to technical & executive buyers
9+
CRM-tracked marketing-led revenue
$30M+
AI Search recommendation success rate
80%
  1. Vertical and motion pages such as "HubSpot implementation partner for [vertical]", "HubSpot RevOps consultancy" and "HubSpot onboarding for B2B SaaS".
  2. Comparison pages ("HubSpot vs Salesforce for B2B", "Marketing Hub vs Marketo") written for a buyer who has used both and will spot filler.
  3. Migration and integration guides on CRM migration scope, custom objects and syncing HubSpot with Salesforce or a data warehouse.
  4. Case studies rebuilt around the pipeline and revenue your clients attributed in HubSpot, so they rank for outcome searches and work as proof on sales calls.
  5. A cleanup of tutorial-style posts that attract in-house marketers and rival agencies with no plan to hire anyone.
  6. Technical SEO across HubSpot-hosted pages, CMS content and subdomains, with redirects handled during any rebuild.
  7. Attribution set up in your own HubSpot, from first touch to meeting, SQL and closed-won.
How the system works

What happens after kickoff

  1. Audit your own funnel

    We look at your site the way a RevOps director will: which pages rank, who they attract and whether the content would survive a marketer's critique. Tutorial traffic gets flagged early.

  2. Build the shortlist pages first

    Vertical, migration and comparison pages come first, because a buyer reads them while choosing a partner. They sit closest to a signed retainer, so the blog waits.

  3. Write to client standard

    Our writers draft, and your consultants add the client detail only they have. Each page has to meet the bar you'd hold a client's content to before it goes live.

  4. Report in HubSpot

    Monthly reporting lives in your own portal: meetings, pipeline and revenue by page. It's the attribution standard you'd sell to a client, applied to your own funnel.

The XQL difference

Why HubSpot partners choose XQL

  • 01

    Your readers are marketers

    A CMO or RevOps lead reads your blog the way you read a prospect's site before a pitch. Thin, buzzword-heavy content counts against you. We write to that standard, since your SEO doubles as your portfolio.

  • 02

    Less dependence on the directory

    Solutions Directory placement rests on MRR-weighted points you don't fully control, and one quarter of churned client MRR can drop your ranking. Organic rankings keep sending buyers whatever your tier does.

  • 03

    Proof from a partner ecosystem

    Synebo, a Salesforce consultancy, competes in a directory full of look-alike partners, much like yours. After our SEO work, organic brought 500% more SQLs, and MQL-to-SQL conversion rose from 17% to 29%.

  • 04

    Shortlists in AI answers

    More buyers ask ChatGPT for "best HubSpot partners for [vertical]", and the directory has no say in that answer. We build the pages and mentions those tools draw on. Our success rate at getting clients recommended in AI answers is 80%.

Why XQL vs alternatives

Your options, side by side

DimensionTypical approachThe XQL way
HubSpot Solutions DirectoryRanks partners on points tied to managed MRR and retention, which you can't raise when new work dries up.Builds an organic source of buyers that keeps working whatever your tier is this quarter.
Doing SEO yourselvesYou have the skills, but billable client work always wins and your own site keeps slipping down the list.We run it like a client engagement with deadlines, so your site gets the attention your clients get.
Generalist SEO agencyChases "HubSpot tutorial" traffic that brings in-house marketers and rival agencies to your blog.Targets partner-selection, migration and comparison searches from buyers with a platform decision to make.
Content farm writersProduce keyword-stuffed posts that a marketing-literate buyer reads as proof you don't practice what you sell.Writes fewer pages, each good enough to send to a prospect's CMO before the first call.
Commercial outcomes

Proof from the same playbook.

Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.

Selected results
  • $10Minbound pipeline per year

    Relevant Software

    Software development company · 3 years
    • $1M revenue/year
    • Cost per MQL & SQL halved

    Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.

    ServicesFractional CMO · SEO · Demand Generation · Paid Ads

  • Senior operators on every account. Never a junior pod.
  • $5.5Mpipeline per year

    Confidential client

    Software development company · 3.5 years
    • 140 SQLs/year
    • $600K SEO revenue

    Ran the full marketing function for 3.5 years: 140 SQLs and ~$600K in revenue per year from SEO alone, plus 10 MQLs/month from LLM recommendations.

    ServicesFractional CMO · SEO · Appointment Funnels

    “Their focus on results and true interest in making things work set them apart.”

    — Content Manager
  • $1.8Minbound pipeline, built from zero

    WeSoftYou

    Software development company · 3 years
    • 100% YoY SQL growth
    • 207% traffic increase

    Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.

    ServicesFractional CMO · SEO · Demand Generation

    “We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”

    — Maksym Petruk, CEO & Founder, WeSoftYou
  • 28.88×return on ad spend

    Intelvision

    Staff augmentation company
    • $240K revenue from Meta
    • 5 deals in 12 months

    Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.

    ServicesMeta Ads · Fractional CMO · AI Search

    “Their expertise and proactiveness have impressed our team.”

    — Yurii Kotula, CEO, Intelvision
  • $2Min deals sourced from ChatGPT

    Computools

    Software development company
    • 2 enterprise deals from LLMs
    • 3-month engagement

    Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.

    ServicesAI Search · Fractional CMO · Meta Ads

    “They operated with the discipline and initiative of an internal senior marketer.”

    — COO, Computools
  • +1,413%organic traffic growth

    DBB Software

    Software development company · 3 years
    • 28 SQLs from zero
    • 3 deals won

    Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.

    ServicesFractional CMO · SEO · AI Search · Meta Ads

    “They defined a clear marketing strategy and established our unique value proposition.”

    — Volodymyr H., COO, DBB Software
  • +500%more SQLs from organic

    Synebo

    Salesforce consulting company
    • 2.73× organic traffic
    • MQL→SQL 17% → 29%

    Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.

    ServicesSEO · Content Marketing

    “We have started receiving our first inbound requests.”

    — Anna Senchenko, Marketing Lead, Synebo
  • 2×more clients in 2024 vs 2023

    Cieden

    Product design agency · 9 months
    • 133% more SQLs/month
    • 2.4× organic traffic

    Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.

    ServicesSEO · Fractional CMO

  • 80%of service pages in Google's top 5

    Noltic

    Salesforce consulting company · 9 months
    • 20/25 pages top 5
    • First SEO deals closed

    Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.

    ServicesSEO · Fractional CMO · Content Marketing

    “XQL Group's marketing expertise is a hallmark of the engagement.”

    — Anna Riabushenko, Head of Marketing, Noltic
  • 2,000monthly organic visitors, from zero

    Artkai

    Software development company · 9 months
    • DR 27 → 44
    • 50+ leads generated

    Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.

    ServicesSEO

    “Their subject matter expertise is highly impressive.”

    — Kos Chekanov, CEO & Founder, Artkai
  • 15×AI-assistant traffic growth

    Gapsy Studio

    Design agency · 3 months
    • +70% Google clicks
    • First SQLs from SEO

    After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.

    ServicesSEO · AI Search

  • 104appointments from paid

    Kitrum

    Software development company
    • 466 leads
    • $25.79 cost per lead

    Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.

    ServicesAppointment Funnels · Meta Ads

    “They've brought structure, strong execution, and constant initiative.”

    — Lead of Marketing, Kitrum
  • $840customer acquisition cost

    Split Development

    Shopify development agency
    • 66 leads at $38 CPL
    • 3 deals in 4 months

    Built paid funnels from scratch. $2,522 in ad spend returned 3 signed clients and 66 leads at $38 CPL in under 4 months.

    ServicesMeta Ads · Fractional CMO

  • 4 clientswon in the first 3 months

    Hoverla Soft

    Software development company · 3 months
    • Marketing built from zero
    • ABM + social selling

    Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.

    ServicesFractional CMO · ABM · LinkedIn

    “Their ability to combine strategic vision with hands-on execution was particularly valuable.”

    — CEO, Hoverla Soft
  • 1 dealclosed in a single month

    SolarSpark

    Game development studio · 1 month
    • Recommended by LLMs
    • 2 commercial keywords

    Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.

    ServicesAI Search · AEO/GEO · Website

    “They knew how to approach AI search practically, not just in theory.”

    — CEO, SolarSpark
  • 100%AI-search placement success

    Baytech Consulting

    Software development company
    • 3 keywords, all LLMs
    • Deal from paid funnels

    Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.

    ServicesAI Search · Appointment Funnels

    “What impressed us most was their deep specialization with software development companies.”

    — Partner, Baytech Consulting
  • #1AI recommendation in one month

    Opsworks

    DevOps company · 1 month
    • Recommended by major LLMs
    • 1 commercial keyword

    Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.

    ServicesAI Search · AEO/GEO

  • 6 SQLsin year one, from scratch

    HBM

    B2B tech company · 1 year
    • 75 leads
    • 22 MQLs

    Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.

    ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search

  • 3 opportunitiesin two months from ABM

    Riseapps

    Healthcare software company · 2 months
    • 13 ICP calls
    • 2-month sprint

    A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.

    ServicesABM

  • $34per booked intro call

    Gointeger

    Shopify development agency
    • Positioning + website
    • Booked-call funnel

    Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.

    ServicesAppointment Funnels · Positioning · Website

  • $123per qualified ICP call

    Omisoft

    Software development company
    • 76 leads
    • 34 appointments

    A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.

    ServicesAppointment Funnels · Meta Ads

  • 2 dealsfrom $42 leads

    Rizz Group

    AI video production company
    • $42.34 CPL
    • $1,482 spend

    Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.

    ServicesAppointment Funnels · Meta Ads

  • Your case could be next.

    Browse the full set of SEO and paid outcomes we’ve engineered.

    See all case studies
Client signal

What B2B tech founders and CEOs say

Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Maksym PetrukCEO & Founder, WeSoftYou
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
Kos ChekanovCEO & Founder, Artkai
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Yurii KotulaCEO, Intelvision
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
Anna SenchenkoMarketing Lead, Synebo
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Volodymyr H.COO, DBB Software
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
Anna RiabushenkoHead of Marketing, Noltic
They were not just talking about AI search in theory; they knew how to approach it practically.
SolarSparkCEO
What impressed us most was their deep specialization in working with software development companies.
Baytech ConsultingPartner
They've brought structure, strong execution, and constant initiative to improve outcomes.
KitrumLead of Marketing
They operated with the discipline and initiative of an internal senior marketer.
ComputoolsCOO
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Hoverla SoftCEO
Their focus on results and true interest in making things work set them apart.
InoxoftContent Manager
XQL Group's project management was exemplary.
EcrivioHead of Operations
The quality of their work is consistently high.
DataPlumbersFounder
FAQ

Questions about this service.

More questions?

Bring your growth constraint to a call and leave with a plan.

Book a strategy call

We get you found by companies choosing a HubSpot partner, which is a different crowd from people learning HubSpot. That means vertical partner pages, migration and integration content, platform comparisons and case studies that rank. On top of that we handle technical SEO, build links in the HubSpot and RevOps world, and report meetings and revenue in your portal.

Decision-stage searches with a vertical or a motion in them: "HubSpot implementation partner for financial services", "HubSpot migration agency", "HubSpot onboarding cost", "Diamond vs Elite partner", plus platform comparisons like "Marketing Hub vs Marketo". Leave "what is inbound marketing" to HubSpot itself and the course sites. Those readers want to do the work themselves.

Vertical pages, comparison content and rebuilt case studies can bring qualified meetings within the first quarter. Competitive comparison and migration rankings take two to four quarters to build. Past clients have reached 2.4x organic traffic in nine months and 133% SQL growth per quarter, though your curve depends on domain authority and competition.

Because client work wins every time it competes with your own site. You know what good SEO looks like. What's usually missing is the hours, since billable work comes first. We run your program with the deadlines you'd give a paying client, and your team only reviews drafts and adds client stories.

A senior marketer leads, backed by our in-house SEO, content and link specialists. Your consultants give us client stories and check drafts for accuracy. We handle keyword strategy, writing, technical fixes, links and HubSpot reporting, so nobody on your team picks up a second job.

They work best as one plan. The comparison and vertical pages that rank in Google also feed ChatGPT and Perplexity when buyers ask for HubSpot partner recommendations. Paid campaigns can book meetings for a new offer while organic builds. All of it reports into the same HubSpot dashboards.

Ready when you are

Let's talk.

Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.

Danylo FedirkoFounder

For B2B tech companies selling complex expertise to serious buyers.

B2B tech clients
60+
Revenue generated
$30M+
Danylo Fedirko, Founder of XQL Group
Danylo FedirkoFounder, XQL Group
Let’s talk

Book a call with me.

I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.

30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.

Prefer to write first?

XQLGROUP SL will process your data to respond to your inquiry and manage pre-contractual communication. You can exercise your data rights at info@xql.group. More information is in our Privacy Policy.