Data engineering SEO for vendors whose buyers search mid-incident: "CDC from Postgres to Snowflake", "Fivetran vs Airbyte". We rank you for those searches and report activated accounts and closed deals from your CRM.
We map failure-mode, connector and comparison searches in your category and check where your docs and marketing pages rank. Educational head terms go to the bottom of the list.
Together we pick the signal that predicts revenue, like a connected production source or a second use case, so free-tier signups stop passing for demand.
Pages include real architecture, reproducible methods and known limitations. Your engineers review for accuracy, and we handle research, writing, technical fixes and links.
Monthly reports follow organic accounts through activation, POC and budget approval. When deals stall on cost, we build the pricing content that answers the question.
The data stack renames itself every eighteen months. We anchor your rankings on jobs that stay put, like CDC, schema drift and moving data between named systems, and add new category terms only where demand is real.
Data engineers read a ranking page looking for the flaw. We write with real architecture, honest limitations and working examples, because thin content loses you the ranking and the trial at once.
For data tools, docs often outrank marketing pages on the highest-intent queries. We bring docs, quickstarts and developer subdomains into the SEO plan and stop them competing with your product pages.
Free-tier signups look like demand until finance asks about revenue. We track organic accounts through activation, POC and budget review in your CRM. The same tracking covers $30M+ in marketing-led revenue across our 60+ B2B tech clients.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We rank data tooling vendors for the narrow technical searches that come before a purchase: failure modes like schema drift, connector queries like "Salesforce to BigQuery", in-stack comparisons and pricing at scale. We write pages a skeptical engineer trusts, optimize your docs, earn links and track organic accounts through activation and POC to revenue.
The ones typed when something is broken or a decision is live. Failure-mode queries (CDC, backfills, exactly-once delivery), connector queries, comparisons such as "Snowflake vs Databricks cost" and "dbt alternatives", and pricing questions. They have a fraction of the volume of "ETL explained" and far more buyers behind them, and most vendors ignore them.
Docs fixes, technical work and rebuilt connector pages can lift qualified traffic and activations within the first quarter. Competitive comparison rankings take two to four quarters, and the POC and procurement cycle means deals close later than a quick SaaS purchase. One benchmark from past work: 2.4x organic traffic over nine months, with SQLs growing 133% a quarter.
Most developer-led signups never connect a production source or reach someone who can sign a contract. Often you rank for educational terms while competitors take connector and comparison searches. We re-map the site to buying queries, agree on an activation signal that predicts revenue and track organic accounts against it in your CRM.
Our writers research and draft from detailed briefs, and our SEO specialists handle the technical side. An engineer on your team reviews each page for accuracy and supplies the odd benchmark or config detail. A senior marketer leads the plan and keeps review requests focused on what only your team knows.
Engineers now ask ChatGPT for "best CDC tools" or "Fivetran alternatives" before visiting a vendor site. The docs and comparison pages that rank in Google are what those assistants read, so we plan SEO and AI search optimization together. Our recommendation success rate in AI search is 80%.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
